Martech

MARCH 11, 2022

IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups. Source: Insider Intelligence ) In 2020, mobile games revenue in the U.S. reached a record $10.73 Tapjoy ).

Advertising 113

Advertising Pop-Up Banner Video Ads 113

InMobi

APRIL 26, 2022

Previously on the blog, we covered the basics of rewarded video ads and the key things that publishers should know about this ad format. We are now digging deeper into why publishers should consider InMobi for their rewarded video monetization strategy.

Banner 59

Banner Video Ads Fill rate Audience 59

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

Retail 40

Retail Advertising Banner Entertainment 40

InMobi

JULY 28, 2021

Strengthen Your Ad Monetization with InMobi Publishers using both Google Ad Manager and Google AdMob as their primary ad server can add InMobi as a bidding demand source. We currently support banners, interstitial and video ads. Native ads will be supported down the line in 2021.

Fill rate 52

Fill rate Ad Server Video Ads Impressions 52

Digital Turbine

NOVEMBER 21, 2023

manga sales saw a significant increase compared to 2020, driven by growing consumer interest in streaming platforms and anime content, offering lucrative opportunities for the regional market. What does the app developer and ad monetization landscape in APAC look like? In 2021, U.S.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Monetize More

APRIL 26, 2023

There are several types of in-app ads that publishers can integrate into their apps, such as banner ads, interstitials, rewarded video ads, and native ads. Rewarded video ads allow users to watch a video ad in exchange for a reward, such as in-game currency or access to premium content.

Video Ads 52

Video Ads Pop-Up Banner Conversion Rate 52

Adtelligent

JUNE 9, 2021

Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. What solutions does Adtelligent have?

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

InMobi

SEPTEMBER 17, 2019

Video ads continue to deliver better viewability across both desktop and mobile. Mobile benchmarks for ad fraud continues to be lower than that of desktop. It’s possible that viewability was a key driver behind banners accounting for less than half of all programmatic in-app ad spending in the first three months of this year.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

InMobi

DECEMBER 6, 2020

2020 Recap: Publishers See Big Gains with Ad Monetization, InMobi Exchange Grows 2X With over a trillion valid ad requests generated each quarter, InMobi Exchange grew by 200% between Q2 and Q3 in 2020. It circles back to mobile ad monetization reaching new heights over the course of 2020.

Header Bidding 52

Header Bidding Pop-Up Banner Mobile Ads 52

Automatad Inc.

FEBRUARY 29, 2024

The rise in the adoption of ad blockers cost publishers $12 billion in 2020. According to Backlinko , 47% of internet users used ad blockers in 2023. Hence, you must fight back by encouraging users to reduce ad-blocker usage with these handpicked strategies and regain your lost revenue. An ad blocker cannot identify it.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

InMobi

FEBRUARY 16, 2021

As consumers spend more and more time on mobile devices (eMarketer predicts Americans to spend well over four hours a day using mobile in 2020 – 12% greater than the amount of time spent watching linear TV), marketers are left with a mobile marketing conundrum: in app vs mobile web advertising? What Ad Formats Are Available?

Advertising 52

Advertising Video Ads Audience Banner 52

InMobi

OCTOBER 27, 2020

Here are a few variables to consider as we dive into November: Variable 1: Demand Affinity We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q4 2020. Our exchange grew by a whopping 90% in Q3 2020, compared to the previous year. returns for every impression opportunity.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

InMobi

MAY 21, 2019

It’s expected to reach three hours and 49 minutes by 2020. By 2020, that will likely drop to 12 minutes daily. mobile ad spending grew around 20 percent between 2017 and 2018. Expected mobile ad spending in the future: Over $160 million worldwide in 2019, and more than $186 million in 2020. In the U.S., in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

SEPTEMBER 7, 2016

Mobile video consumption is led by millennials - that age group which marketers, brands, recruitment offices and everyone in the world wants to understand. Studies by PwC indicate that by 2020, Millennials are projected to be 50% of the workforce and by 2025 this number is expected to reach 75% in the US.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

Lemonads

FEBRUARY 2, 2021

The formats available at Airpush include: Push notifications Video ads Overlay Rich media Landing page for mobile Abstract banners In-app banners Pros and Cons for Publishers and Advertisers Although it’s used by leading brands around the world, Airpush may not be a perfect fit for all publishers or advertisers.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

PrograMetrix

JUNE 9, 2021

The market didn't meet its 2020 projection, but it still greatly expanded. Related: Report: Cannabis & CBD Digital Advertising Trends in 2020. Digital Video Advertising. Almost everyone online views digital videos. Many people prefer to watch videos versus reading content. Native Advertising.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. Follow VideoWeek on Twitter and LinkedIn.

Ad Tech 98

Ad Tech Media Cookies Audience 98

InMobi

AUGUST 2, 2021

6) Brands Have Multiple Effective Ad Formats To Choose From When it comes to choice, mobile games can’t be beat. With gaming apps, advertisers can utilize a wide variety of creative ad formats. Because gamers get something in exchange for watching the rewarded ad, they are generally well received by end users.

Advertising 52

Advertising Click Through Rate Audience Entertainment 52

Smart-Hub

DECEMBER 22, 2023

This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. Innovations such as Facebook’s Mobile App Install Ads demonstrated the potential of mobile advertising for user acquisition. Infinite Potential On SmartHub Ad Exchange!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Clearcode

MARCH 23, 2023

Everything changed in 1994, when the telecommunications company AT&T displayed the first Internet ad on HotWired.com, which represented the beginning of digital advertising. Audio ads — served in between content when users are listening to music and podcasts. Email ads — displayed inside a retailer’s or company’s newsletters.

Retail 59

Retail Media eCommerce Audience 59

InMobi

SEPTEMBER 2, 2020

For a deep dive on creative best practices, the in-app mobile advertising experts at InMobi teamed up with the creative teams over at Celtra to take a deep dive on the role of creatives in mobile marketing and how an ad creative, working in lockstep with other key components to in-app ad campaigns, can drive key results for in-app marketing teams.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Business Insider ) Google ads on the search network achieve an average click-through rate (CTR) of 4.10%, while the display network achieves a CTR of 0.60%.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

SEPTEMBER 14, 2021

In looking at the first half of 2021 compared to the same period in 2020, mobile programmatic ad spending rose 273%. And there were 60 billion more programmatic ad requests in Q2 2021 as compared to Q1. This shows that monetizing apps through ads remains a great way to generate revenue.

Header Bidding 52

Header Bidding Fill rate Banner Ad Exchange 52

SODP

JUNE 27, 2023

DSPs give advertisers access to a variety of ad formats, from seamlessly integrated banner ads to immersive videos. They upload their creative assets, such as customized display banners or video ads. Next, they define their campaign objective and preferred audience demographics.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Clearcode

FEBRUARY 25, 2022

In 2020, the HbbTV Association announced the release of the Targeted Advertising Specification (HbbTV-TA) to help introduce new advertising business models and deliver precise targeting methods. Banners: Information boxes (square or rectangular) are displayed in the lower right corner of the screen. L-shaped banner ad example.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 Programmatic allows brands to combine different ad formats and ad creatives and manage them in one interface. The abundance of ad formats helps brands be creative and cut through the noise when they need to achieve particular results. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Adtelligent

OCTOBER 6, 2021

billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Display Ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Single Grain

JUNE 5, 2023

from 2020 to 2027. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JUNE 2, 2023

In 2020, Spotify made substantial investments in the podcast industry, acquiring leading podcasting platforms and personalities, most notably Joe Rogan and Luminary. As Albert Einstein once wrote: “People like us who believe in physics know that the distinction between past, present and future is only a stubbornly persistent illusion.”

Advertising 52

Advertising Audience Education Banner 52

InMobi

NOVEMBER 14, 2019

What are the biggest mobile app monetization trends of 2019 and 2020? Here’s what the data reveals in these arenas: Banner ads are the most common ad format involved in header bidding auctions, but interstitials and videos (including rewarded video ads) aren’t far behind.

Header Bidding 52

Header Bidding Ad Exchange Banner Audience 52

Lemonads

NOVEMBER 29, 2020

Here is an example of a programmatic display ad! display ads Video Ads The popularity of programmatic ads continues to grow as video continues to become one of the most preferred consumption tools. Digital video Ads, in the US alone, are predicted to grow significantly!

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

VideoWeek

JUNE 17, 2022

The survey found that in the US, AVOD streaming increased by 29 percent between 2020 and 2022, compared with 21 percent for SVOD streaming. Short-form video app Triller has called off its previously announced $5 billion merger with public video ad tech company SeaChange, Reuters reported this week.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Single Grain

AUGUST 27, 2020

No unsolicited internet pop-up ads. No banners on mass-market websites. Here’s a rundown on their specific regulations, which went into effect in January 2019: TV, digital, print and radio ads for marijuana can only run if at least 71.6% Or maybe the host will mention your product in a video. of the audience is over 21.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Clearcode

APRIL 26, 2022

To put that into perspective, the current click-through rate for banner ads is between.02 In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022. So an advertising medium is a form of verbal or non-verbal communication and essentially refers to the ad format.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Single Grain

APRIL 25, 2022

Their PPC team is an expert in managing Google Display Network campaigns, Google Text Ad and Banner remarketing campaigns, Google Dynamic Remarketing campaigns, and Google customer and audience matches. Managing ongoing bids on a campaign basis to minimize ad spends. A/B testing for landing pages , ad copy, bid strategies, etc.

Agency 52

Agency Marketing A/B Testing ROI 52