illumin

JANUARY 31, 2020

Super Bowl 54 is upon us, and even though recent events have tragically overshadowed the festivities, advertisers have still been able to capture a huge amount of digital attention with their videos. This year's Most Viewed Video Ads captured a combined total of 140M views so far.

Video Ads 40

Video Ads Advertising 40

illumin

SEPTEMBER 1, 2021

The Most Viewed Video Ads for Back to School 2021 are filled with upbeat music, activity, and an air of excitement, treating the start of the school year like it’s pre-2020. The post Most Viewed Video Ads: Back to School appeared first on AcuityAds Inc. Kids basking in the return to […].

Video Ads 52

Video Ads Advertising 52

illumin

JANUARY 25, 2022

After the global pandemic forced many auto manufacturers to temporarily shut down their factories and halt supplier orders in 2020, strong consumer demand suggested 2021 might be better. The post Most Viewed Video Ads: Automotive Sector 2021 appeared first on AcuityAds Inc.

Video Ads 52

Video Ads Manufacturing 52

Smarty Ads

NOVEMBER 29, 2020

Every publisher, mobile web, or app developer has at least several questions about their inventory monetization before choosing a video ad network. If only five or ten years ago there were not so many options to choose from (aside from Google AdSense), today’s programmatic ecosystem delivers plenty of video.

Ad network 52

Ad network Video Ads Advertising 52

illumin

SEPTEMBER 1, 2021

The Most Viewed Video Ads for Back to School 2021 are filled with upbeat music, activity, and an air of excitement, treating the start of the school year like it’s pre-2020. The post Most Viewed Video Ads: Back to School 2021 appeared first on AcuityAds Inc. Kids basking in the return to […].

Video Ads 52

Video Ads Advertising 52

illumin

JULY 9, 2021

This year, brands celebrated the 4th of July with ad campaigns that promoted themes of unity and togetherness. As Americans move forward from the turmoil of 2020 due to the pandemic, Independence Day returns to “normal” for the first time since COVID-19.

Video Ads 52

Video Ads Demand Side Platform Advertising 52

Monetize More

OCTOBER 6, 2022

What are Rewarded Video Ads? Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). How Rewarded Video Ads Work? You accept the offer and then watch an ad.

Video Ads 52

Video Ads Ad network Click Through Rate Ad Exchange 52

Admixer

OCTOBER 22, 2020

Advertising priorities are constantly changing, and in 2020 they gravitate more and more towards video ads network. 30 years ago, TV was paramount to reach and engagement, then the web arrived and display ads captivated the audience for decades. Finally, digital video content came to the foreground.

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Ad network Video Ads Audience Advertising 52

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

MARCH 9, 2022

This ad format also takes advantage of the documented success of video ads in general — but more on that later. Rewarded video operates on value systems established between a user and a game. Rewarded video ads are the ticket for users to get what they want in a game. You want to go to the next level?

Video Ads 52

Video Ads Banner Communications Advertising 52

InMobi

MAY 4, 2020

Video is the most preferred format on programmatic Video accounts for 40 percent of all programmatic ad spends in Southeast Asia. In Q1 2020, Shopping, News, Technology, Entertainment and Dating were the top spending verticals. The top 5 categories saw over 100 percent growth in ad spends.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

InMobi

JUNE 9, 2020

As a sequel to our blog on the video programmatic spends across Asia , we unravel the performance of video programmatic ads in Southeast Asia, ANZ and India for the period between Q2, 2019 to Q1, 2020 Programmatic Video Performance in Southeast Asia 1.Video the CTR of banner ads Vertical videos offer 1.5X

Click Through Rate 52

Click Through Rate Banner Finance Video Ads 52

illumin

SEPTEMBER 16, 2019

The 2020 Ford Explorer can take you on any journey – from after school pickups to exploring new shoes with your daughter – with its new Intelligent 4WD System and Terrain Management System. The 2020 Ford Explorer Platinum: Journey Home. 2020 Nissan Versa: Good Morning, Good Night. Introducing iPhone 11. 25,517,544.

Video Ads 60

Video Ads Retail Advertising Marketing 60

InMobi

DECEMBER 13, 2019

This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments. Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. Does it all fall off a cliff in 2020?

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

OCTOBER 13, 2020

The poll reached a diverse panel over 1,600 adults from across the United States, asking questions around what will draw people to local stores and online shopping portals, particularly during the upcoming 2020 holiday shopping season. More Americans will be buying from mobile in 2020 than in 2019.

Retail 52

Retail Advertising Mobile Ads Electronics 52

Digiday

APRIL 13, 2023

. “TikTok led the global short video field over the last few years — 2023 is the first time that run may be challenged,” said Jamie MacEwan, senior research analyst at Enders Analysis. “TikTok’s user base crossed a billion while ad revenue reached around $9 billion in 2022, up tenfold on 2020.

Video Ads 91

Video Ads Impressions Agency Advertising 91

InMobi

SEPTEMBER 23, 2020

The 2020 India Festive Season Guide found that 77% of Indian shoppers use mobile to research and explore products and 62% make purchases on mobile. Shoppable ads and in-app advertising through gaming apps can reach out to the ‘relevant’ consumers and increase conversions. The Results The campaign reached 1.7

Brand Awareness 52

Brand Awareness Mobile Ads Electronics Video Ads 52

illumin

JANUARY 15, 2021

El 2020 ha sido el año de los anuncios cargados de emoción, de mensajes de solidaridad y ánimo para superar esta pandemia, y también de marcas que han luchado por hacerse un hueco y ganar la confianza de un consumidor que dirigía sus compras hacia el ecommerce o comercio electrónico, ante la imposibilidad de hacerlo […].

eCommerce 52

eCommerce Video Ads Advertising 52

InMobi

SEPTEMBER 7, 2016

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. Does video deliver beyond awareness-generation?

Video Ads 52

Video Ads Advertising Banner Real Estate 52

InMobi

FEBRUARY 5, 2020

What about 2020? We will keep working on doing mobile video right, especially for brands. We are closely looking at bringing video pods further into the in-app advertising space. In a video pod, multiple mobile video ads run during a 30-second or 60-second ad slot.

Header Bidding 52

Header Bidding A/B Testing GDPR Cookies 52

VideoWeek

FEBRUARY 28, 2024

Meanwhile online ad revenues in India are forecast for 12.7 YouTube and Meta are expected to see their video ad revenues in India grow in the mid- to high-teen percentages until 2025. percent annual growth between now and 2027, according to recent analysis by Omdia.

Video Ads 106

Video Ads Communications Audience Media 106

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

Retail 40

Retail Advertising Banner Cookies 40

Martech

AUGUST 13, 2021

Across the industry, overall CTV impressions are up 3X over Q2 2020. In terms of share, CTV maintains its lead over other video platforms, holding at 35%. Desktop and mobile app ads are neck-and-neck at 22% and 23%, respectively. After closing 2020 at 35% share of ads, CTV actually rose to 40% in Q1.

Impressions 130

Impressions Video Ads ROI Conversion 130

Martech

MARCH 11, 2022

Source: Insider Intelligence ) In 2020, mobile games revenue in the U.S. Source: Statista ) Mobile game consumer spend reached $116 billion in 2021 – $16 billion more than in 2020. reached a record $10.73 Source Data.ai ) User penetration is expected to hit 28.5% Statista) Mobile gamers play 10+ hours a week, on average. Tapjoy ).

Advertising 108

Advertising Pop-Up Banner Video Ads 108

Basis

MARCH 22, 2023

This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Video ads, whether linear TV or digital formats, have long been popular for political marketers.

Advertising 74

Advertising Impressions CPM Cookies 74

InMobi

JULY 28, 2021

Strengthen Your Ad Monetization with InMobi Publishers using both Google Ad Manager and Google AdMob as their primary ad server can add InMobi as a bidding demand source. We currently support banners, interstitial and video ads. Native ads will be supported down the line in 2021.

Fill rate 52

Fill rate Ad Server Video Ads Impressions 52

Adtaxi

MARCH 22, 2022

Social media feeds are full of videos shared by friends and family, notable brands post videos showcasing new products, and targeted ads even show up as we stream our favorite shows. Everywhere you look, video is an integral part of the user experience. social network video ad spending will grow to $24.35

Advertising 72

Advertising Marketing Video Ads Audience 72

VideoWeek

DECEMBER 8, 2023

Seventy-four percent now say they trust digital advertising, up from 50 percent back in 2020, representing a nearly 50 percent increase. Meanwhile 81 percent of SMEs say digital advertising is important to the success of their business, and 74 percent say it delivers a good return on investment.

Video Ads 52

Video Ads Media Ad Tech Agency 52

Brid.tv

OCTOBER 17, 2022

With video content gaining unprecedented popularity in the last decade, digital video advertising has become one of the most lucrative advertising branches. But not all video ads are the same. Post-roll ads are generally considered the outcast of the instream advertising landscape. Where Can You Find Post-Roll Ads?

Video Ads 52

Video Ads Header Bidding Pop-Up Ad network 52

TechCrunch Ads

MAY 25, 2022

Starting this week, video action campaigns and app campaigns will automatically scale to YouTube Shorts. The company says later this year, advertisers will be able to connect their product feed to their campaigns and make their video ads on YouTube Shorts more shoppable.

Video Ads 106

Video Ads Advertising Media Marketing 106

InMobi

APRIL 26, 2022

Previously on the blog, we covered the basics of rewarded video ads and the key things that publishers should know about this ad format. We are now digging deeper into why publishers should consider InMobi for their rewarded video monetization strategy.

Banner 59

Banner Video Ads Fill rate Audience 59

Automatad Inc.

FEBRUARY 29, 2024

The rise in the adoption of ad blockers cost publishers $12 billion in 2020. According to Backlinko , 47% of internet users used ad blockers in 2023. Hence, you must fight back by encouraging users to reduce ad-blocker usage with these handpicked strategies and regain your lost revenue. An ad blocker cannot identify it.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Martech Series

FEBRUARY 3, 2023

With VideoByte’s capabilities, Kargo adds innovative CTV advertising technology that fits seamlessly within the company’s broader omnichannel platform including video, publisher tools, exclusive formats, commerce and social.

Ad Server 78

Ad Server MarTech Video Ads Advertising 78

Adtelligent

JUNE 9, 2021

Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. What solutions does Adtelligent have?

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Monetize More

APRIL 26, 2023

There are several types of in-app ads that publishers can integrate into their apps, such as banner ads, interstitials, rewarded video ads, and native ads. Rewarded video ads allow users to watch a video ad in exchange for a reward, such as in-game currency or access to premium content.

Video Ads 52

Video Ads Pop-Up Banner Conversion Rate 52

Martech

FEBRUARY 11, 2022

Read next: How TikTok influenced one of the top performing video ads of 2021. Don’t underestimate the growing impact on marketing of the short-form video format represented by YouTube Shorts, Instagram Reels and, of course, Tik Tok. Why we care.

Video Ads 114

Video Ads Conversion MarTech Audience 114

Single Grain

APRIL 8, 2020

Videos drive the highest engagement on this network – 21.2% more interactions than images, according to one study: The same thing applies to ads: According to another study, video ads generally generate 7.5X more clicks than display ads. But again, just publishing any video won’t automatically get you sales.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130