Adtelligent
JUNE 9, 2021
Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. What solutions does Adtelligent have?
Martech
OCTOBER 19, 2022
Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?
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VideoWeek
JANUARY 20, 2023
Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.
Smart-Hub
DECEMBER 22, 2023
Rise of Programmatic Advertising (2010-2015) The rise of programmatic advertising marked a paradigm shift in the advertising technology industry, ushering in automation for the buying and selling of ad inventory. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time.
NewProgrammatic
MARCH 29, 2022
Statista presented us with research findings that claimed that in 2020 there were 83.7 The video ads sector is keeping its trajectory. Video formats are something that advertising brands embraced a few years ago when text-based formats had to give the floor to newer solutions. Intent-based ads. it reached 69%.
Single Grain
JULY 20, 2021
In 2020, ad impressions sold programmatically reached $129.1 SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc). If so, here’s what you should know.
NewProgrammatic
FEBRUARY 24, 2022
According to a study conducted in 2020 , 43% of respondents are not comfortable with sharing information to receive more relevant ads and 35% would like to dictate data collection preferences. . Autoplaying video ads and audio ads on music streaming services are considered to be annoying by over 50% of respondents.
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