The Future of Advertising – The biggest changes coming to online marketing in 2022NEW
NewProgrammatic
FEBRUARY 24, 2022
Apart from the above-mentioned solution – contextual advertising, there are further steps that need to be taken to ensure a good consumer experience. According to a study conducted in 2020 , 43% of respondents are not comfortable with sharing information to receive more relevant ads and 35% would like to dictate data collection preferences.
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