What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. billion in 2022 ( Statista ).
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