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Brands Made Countless Diversity Promises in 2020. Very Few Have Delivered on Them

Adweek

If you can recall the tumultuous summer of 2020, you'll probably want to forget it just as quickly. Deaths from Covid-19 had already reached an average of 1,000 per day by May. An increasingly ugly presidential campaign had some pundits predicting the collapse of democracy come the election. And then there was the murder of.

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Meta Settles Data-Scraping Lawsuit Filed by Facebook in October 2020

Adweek

at its finest, Meta reached a settlement in a lawsuit filed in October 2020 against two parties for data scraping. In yet another example of the swift justice system in the U.S. Then-Facebook director of platform enforcement and litigation Jessica Romero said in a Newsroom post when the suit was filed that BrandTotal, based in.

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Rent the Runway Appoints First CMO Since 2020 as It Vies for Profitability

Adweek

Fashion rental platform Rent the Runway has a new chief marketer for the first time in four years, the company announced Wednesday.

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Mobile Gaming Trends 2020: From ‘Hyper-Casual’ to AR

Smarty Ads

In 2020 global mobile game revenue is expected to reach $165.9 The mobile gaming market has grown significantly over the past years, ever since Pokemon Go was launched. Back in 2016, revenues from mobile games surpassed the revenues obtained from PC games. billion with 5 biggest markets including the.

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5 Essential Pieces of a Prospecting Solution

Is your team focused on building a reliable tech stack for 2020? Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.

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Political Programmatic CTV Spend Share Grew 60% Between 2020 and 2022

MNTN

The study found that programmatic ad impressions and spend on Connected TV devices increased by over 60% from 2020 to 2022. Connected TV was a key driver for video’s popularity, with CTV programmatic ad spend growing from 19% of total budgets in 2020 to 30% in 2022.

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UK government pandemic advertising tops £240m in 2020

More About Advertising

UK government advertising in 2020 reached £163m (up 237%) with, on top of that, £80m from Public Health England (almost eight times the preceding year’s level) showing the ad impact of the Covid-19 epidemic. The post UK government pandemic advertising tops £240m in 2020 first appeared on More About Advertising.

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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.