Digital Turbine

NOVEMBER 21, 2023

manga sales saw a significant increase compared to 2020, driven by growing consumer interest in streaming platforms and anime content, offering lucrative opportunities for the regional market. What does the app developer and ad monetization landscape in APAC look like? In 2021, U.S.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

InMobi

JANUARY 21, 2022

digital grocery sales grew almost 64% year over year in 2020, according to eMarketer. 3) Shopping Decisions Are Made Through Multiple Touchpoints The modern shopper is discovering new products and making purchase decisions on a multitude of platforms.

Retail 52

Retail Media Click Through Rate Video Ads 52

InMobi

FEBRUARY 21, 2022

The rise of the woman gamer: As of 2021, the mobile games market is on track to surpass $120 billion in spending, growing 20% over the $100 billion in 2020. Personalized Mobile Video: Over the last few years, there has been an unprecedented growth in video consumption across the globe.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. For a good example of just how viewable in-app video ads can be, consider fast food chain Wendy’s.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

InMobi

SEPTEMBER 17, 2019

Video ads continue to deliver better viewability across both desktop and mobile. Mobile benchmarks for ad fraud continues to be lower than that of desktop. Figures from IAS around mobile video advertising correspond to numbers highlighted in InMobi’s 2019 Mobile Programmatic Advertising Trends report. In the U.S.,

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

InMobi

OCTOBER 27, 2020

Here are a few variables to consider as we dive into November: Variable 1: Demand Affinity We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q4 2020. Our exchange grew by a whopping 90% in Q3 2020, compared to the previous year. returns for every impression opportunity.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Single Grain

APRIL 8, 2020

Videos drive the highest engagement on this network – 21.2% more interactions than images, according to one study: The same thing applies to ads: According to another study, video ads generally generate 7.5X more clicks than display ads. This is because short videos do better on Instagram.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

InMobi

MAY 21, 2019

It’s expected to reach three hours and 49 minutes by 2020. By 2020, that will likely drop to 12 minutes daily. mobile ad spending grew around 20 percent between 2017 and 2018. Expected mobile ad spending in the future: Over $160 million worldwide in 2019, and more than $186 million in 2020. In the U.S., in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

SpotX

MAY 24, 2021

Interactive OTT ads were also found to drive greater post-ad action as compared to standard video. Interactive ads delivered a 54% higher click-through rate (CTR), with a 29% uplift on viewers’ likelihood to visit a brand’s website and a 17% uplift on the viewer’s likelihood to click on the ad to learn more.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

Single Grain

DECEMBER 24, 2019

Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before. 4 Amazon Ads Trends You Can’t Ignore in 2020.

CPC 90

CPC Shipping Video Ads Retargeting 90

InMobi

AUGUST 2, 2021

” Consider these stats: The click-through rates (CTR) for ads inside mobile games are 3.4x 37% have bought something as a result of an in-game ad. Because gamers get something in exchange for watching the rewarded ad, they are generally well received by end users. above average.

Advertising 52

Advertising Click Through Rate Audience Entertainment 52

Martech

OCTOBER 19, 2022

Next year programmatic digital display will make up 91% of all US digital display ad spend ( InsiderIntelligence ). In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence). US connected TV programmatic display ad spend will reach a record $8.88 3: Essential metrics.

Advertising 113

Advertising Marketing Ad Exchange Retail 113

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Karola Karlson

FEBRUARY 1, 2021

Looking for the best Facebook video ad examples in 2021? That’s because video ads have become an indisputable requirement for any Facebook advertising campaign. When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands’ Facebook ad creatives were videos.

Video Ads 52

Video Ads Brand Awareness Audience Click Through Rate 52

InMobi

NOVEMBER 30, 2021

Retail e-commerce sales have been on a steady rise, and the pandemic accelerated this trend with double-digit sales growth from 2019 to 2020. Here are three ways video will impact and disrupt retail media: 1) Videos Increase Engagement On a retailer’s e-commerce site consumers are flooded with product options.

Retail 52

Retail Media Click Through Rate Video Ads 52

Single Grain

AUGUST 25, 2020

This is because Facebook video ads can generate: 25% more views. 480% more clicks. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting. Rather than avoid this ads format altogether, what you need is help. 270% more leads.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Karola Karlson

FEBRUARY 1, 2021

Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5. Facebook ads CPC in 2021. On the other hand, promoting B2B or SaaS Facebook ads outside of office hours is likely to make those ads’ CPC higher.

CPC 52

CPC CPM Click Through Rate Audience 52

Ad Wisey

MAY 13, 2022

Video options. Facebook is one of the top video ad networks, with publishers allowed to use the original content in their in-stream video advertisements system. Bing (Microsoft) Ads. Why Snapchat Ads? According to Snapchat, users are 20% more likely to use their phones when buying in 2021 than in 2020.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Single Grain

NOVEMBER 17, 2020

LinkedIn Ads offers several different campaign types (see more here ), but for our purposes, the only three that enterprise B2B SaaS companies need to focus on are: Sponsored Content. Message Ads. Sponsored Content ads come in three different formats: Single ad. Carousel ad. Click-Through Rate.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Karola Karlson

JANUARY 5, 2021

Ad level: Are there static ads in all correct sizes? Do your Facebook ads look overall attractive? Do your video ads follow all of the best practices? Is your ads’ post-click experience converting? One of the questions – Do the ads look attractive? – No video ads? – GIF source.

Video Ads 52

Video Ads Audience Conversion Brand Awareness 52

Clearcode

APRIL 26, 2022

So the first ever online ad, which kicked started what is now a multi-billion dollar industry, appeared on October 27, 1994 on a website called HotWired, which is now wired.com, the popular tech publication. This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Digiday

APRIL 26, 2023

When it comes to frequency capping — one of the two most important ad options — the issue advertisers generally run into is that individual viewers are exposed to the same ad too many times in a given week. Typically, advertisers try to limit a video ad being shown to the same person to two to three exposures per week.

Impressions 60

Impressions Ad Targeting Audience Agency 60

Single Grain

OCTOBER 1, 2020

This post was updated October 2020. Learn More: How to Write Hero Headlines to Skyrocket Click-Through Rates. The job of the headline is to get people to click on your post – but you’re not in the clear just because you got the click. Get More Traffic for Your Blog (meh). 2) The Introduction.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111