InMobi

MAY 21, 2019

It’s expected to reach three hours and 49 minutes by 2020. By 2020, that will likely drop to 12 minutes daily. mobile ad spending grew around 20 percent between 2017 and 2018. Expected mobile ad spending in the future: Over $160 million worldwide in 2019, and more than $186 million in 2020. In the U.S., in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Single Grain

JULY 21, 2021

Trend #4: Product Feeds for Video Action Campaigns. If you use video ads to promote your e-commerce business, you will be happy to know that Google has recently added product feeds to Video Action campaigns. Let’s say a user sees a video ad that promotes one of your products.

Conversion 111

Conversion CPA GDPR SEO 111

Single Grain

DECEMBER 23, 2019

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Trend #3: Video Ads and PPC. In 2019, 78% of people watched videos online every week.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Single Grain

JUNE 5, 2023

from 2020 to 2027. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

NOVEMBER 17, 2020

LinkedIn Ads offers several different campaign types (see more here ), but for our purposes, the only three that enterprise B2B SaaS companies need to focus on are: Sponsored Content. Message Ads. Sponsored Content ads come in three different formats: Single ad. Carousel ad. Sponsored Content.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Karola Karlson

FEBRUARY 1, 2021

Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5. Facebook ads CPC in 2021. As you can already see from the two charts above, the Facebook ads cost can vary a lot based on your Facebook ad campaign setup.

CPC 52

CPC CPM Click Through Rate Audience 52

Basis

FEBRUARY 28, 2023

No longer are marketers restricted to the use of a single, static image: native ads can now incorporate animated GIFs, carousel ads, click-to-watch video ads, instant play video ads, and more. Advertisers can then pick and choose which style(s) best serves their message and potential customers.

Native Advertising 78

Native Advertising Advertising Demand Side Platform Video Ads 78