illumin

DECEMBER 14, 2023

Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising. In-game advertising has existed for decades but very few marketers realize its potential or the value it can bring both brands and consumers. eMarketer suggests there are approximately 184.6

Advertising 52

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Martech Series

NOVEMBER 23, 2022

iion’s new self-serve platform bridges the gap between monetisation and advertising in all gaming environments – in the game, around the game, and away from the game. With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Valued at USD$198.4

Audience 90

Audience Advertising Rich Media Entertainment 90

Adtelligent

JULY 19, 2022

Mobile search advertising is on the rise. What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. Types of digital advertising channels. Search advertising.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

OCTOBER 15, 2019

Note: Originally published in Campaign Asia on October 8, 2019. When it comes to reaching and engaging consumers on mobile, programmatic has firmly emerged as the preferred channel for digital marketers. The SEA consumer is not just mobile native, but an in-app native - making SEA the perfect hotbed for in-app programmatic.

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Viewability Marketing Banner Rich Media 52

InMobi

OCTOBER 13, 2020

In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. To get a better sense of what potential buyers are looking for from retail stores, InMobi recently commissioned a survey using InMobi Pulse , InMobi’s mobile market research solution.

Retail 52

Retail Advertising Mobile Ads Electronics 52

Basis

SEPTEMBER 13, 2022

What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. The path to programmatic ubiquity was essentially laid by the real-time revolution and the pace of technological advancement that made digital the new frontline of the consumer experience.

Advertising 88

Advertising Cookies Rich Media Video Ads 88

TechCrunch Ads

JUNE 29, 2022

Consumer rights groups in Europe have filed a new series of privacy complaints against Google — accusing the advertising giant of deceptive design around the account creation process which they say steers users into agreeing to extensive and invasive processing of their data. The Web Foundation is taking on deceptive design.

GDPR 96

GDPR Cookies Banner Ad Targeting 96

Smart-Hub

JULY 11, 2022

What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. Mobile video ad market. In-app video.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? It’s an exciting time for the ecosystem as far as mobile video ads are concerned.”

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Martech Series

JUNE 16, 2022

From 2019-2022 the company was able to use its Ecommerce businesses as a sandbox for learning about the 3D modeling and Augmented Reality business; today however its 3D modeling business and AR business has matured so that it no longer is needed for this. SaaS business providing leading edge 3D/Augmented Reality solutions. Nextech’s Web 3.0

eCommerce 76

eCommerce Click Through Rate Banner Manufacturing 76

InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. LEARN MORE What’s so special about in-app mobile advertising? In the U.S.,

Advertising 52

Advertising Marketing Mobile Ads Banner 52

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. Time spent on mobile websites? Roughly half of all smartphone owners don’t conduct mobile searches.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

MAY 4, 2020

Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. News became the top spender Q4 2019 to Q1 2020. Programmatic is an ideal channel to acquire and engage users while providing them an immersive brand experience.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

Paleo AdTech

DECEMBER 10, 2023

The latter was acquired by Cisco in 2019. After a year at the mobile analytics startup Medio, acquired by Nokia, Omar “got the itch” that would become BlueKai. Omar Tawakol launches his new venture today – it’s called Rembrand (“without the T”), an AI (of course)-driven platform for virtual video product placement. And like most – all?

Cookies 52

Cookies Audience Data Management Platform Banner 52

VideoWeek

AUGUST 12, 2022

According to data seen by 9to5Google , the code includes a line of text which will be shown to consumers, saying ‘Enjoy 50 channels of live TV without the need to subscribe, sign-up, or download’ The code also includes a graphic displaying a selection of these channels: This wouldn’t be completely new territory for Google.

Advertising 98

Advertising GDPR Banner Healthcare 98

Lemonads

AUGUST 29, 2021

What’s more, online promotion methods like mobile affiliate marketing go a step further because they allow advertisers to build strong bonds with consumers and contact prospects at crucial moments during the decision-making process. Below, we’ll discuss the definition of mobile affiliate marketing and its benefits.

Affiliates 52

Affiliates Marketing Audience Conversion 52

Automatad Inc.

OCTOBER 27, 2023

million digital video viewers, of which 91% of the consumers prefer video content. Video ads have a lower fill rate due to the lower demand than banner and display ads. Share Tweet Share Video is the king of content format and is witnessing unbelievable annual growth. In the U.S., there are 244.4

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Monetize More

JUNE 28, 2022

In addition to these signs, app developers employ reporting tools to differentiate between mobile video ad revenue as well as rewarded video ad revenue when deciding how to monetize their apps. Ad revenue from mobile games. What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising.

CPM 52

CPM Impressions CPC CPA 52

InMobi

APRIL 5, 2022

Marketers must place a heavier emphasis on meeting consumers where they are (online) and on staying top-of-mind. InMobi Commerce’s goal is to provide retailers and advertisers with all the tools they need to thrive in today’s retail media ecosystem. You can listen to the full interview here.

Retail 52

Retail Audience Media Banner 52

Digiday

NOVEMBER 20, 2022

Although both technologies fall under the larger banner of artificial intelligence, each offers marketers distinct benefits. Data-driven personalization gives marketers the ability to tailor product recommendations and target ads using consumer data.

Marketing 67

Marketing Retail Ad Targeting Conversion 67

Paleo AdTech

FEBRUARY 7, 2023

The latter was acquired by Cisco in 2019. After a year at the mobile analytics Medio, acquired by Nokia, Omar “got the itch” that would become BlueKai. Omar Tawakol launches his new venture today – it’s called Rembrand (“without the T”), an AI (of course)-driven platform for virtual video product placement. And like most – all?

Cookies 56

Cookies Audience Data Management Platform Banner 56

TechCrunch Ads

MAY 10, 2022

The government has been teasing a major competition reform since the end of 2020 — putting further meat on the bones of the plan last month , when it detailed a bundle of incoming consumer protection and competition reforms. This follows a consultation it kicked off last year to look at how the U.K. Ex ante competition reform.

GDPR 51

GDPR Marketing Healthcare Banner 51

Lemonads

JANUARY 17, 2022

Affiliate marketing is one of the most popular forms of digital advertising and companies rely on this technique to connect with different consumer segments that have distinct needs. But, almost all of them involve consumers, advertisers, affiliates, and affiliate networks. What Is Affiliate Marketing?

Affiliates 52

Affiliates Marketing CPL CPM 52

InMobi

JULY 15, 2019

In the world of mobile advertising, it’s historically been seen as performance marketing vs. brand marketing, with both camps as polar opposites of one another. It's brand marketing + performance marketing. They may both be marketing, but they function totally independently, with little regard to what the other team is up to.

Marketing 52

Marketing AutoMobile Brand Awareness Manufacturing 52

VideoWeek

SEPTEMBER 29, 2023

The SIA aims to ensure legislation “doesn’t undermine the value and diversity consumers are enjoying today”, and that streaming businesses are not tied down by policies governing user-generated content platforms, such as TikTok and Meta. Discovery’s Max, Comcast’s Peacock and Disney.

Media 52

Media Non-Profit Advertising Ad Tech 52

Single Grain

JUNE 13, 2023

Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. Let’s begin! billion USD. Techjury ) U.S. billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JUNE 25, 2019

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Banner 80

Banner Media Education Brand Awareness 80

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Wyzowl recently released their 2019 Video Marketing Statistics Report , which incorporated feedback from over 600 marketing respondents. Nothing says ‘yawn’ more than an interminable text-based email or 50 slide attachment.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

JUNE 5, 2023

Allied Market Research ) US adults spend an average of 7 hours and 50 minutes consuming digital media. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. Statista ) Search advertising generates the majority of both mobile and desktop revenue. billion internet users. from 2020 to 2027.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

AUGUST 3, 2023

For example, some display ads worsen the user experience and result in “ banner blindness.” With dynamic creatives, advertisers use consumer data to implement creative elements that appeal to the audience better. Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. billion in 2024.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Work With Us The Power of Mobile Marketing With 5.48 Mobile spending has increased to $143 billion with a whopping 20% increase YoY.

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

AUGUST 30, 2019

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SEO 89

SEO Banner Real Estate Brand Awareness 89

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! 44% of consumers say that they would likely become repeat buyers after a personalized shopping experience with a particular company. Are you splashing the cash on advertising campaigns, only to suffer with a low ROI?

Retargeting 110

Retargeting Conversion Audience Banner 110

Single Grain

JULY 23, 2019

According to Kleiner Perkins' Internet trends report , “live broadcasts have actually become the number one source of revenue per hour in China, ahead of mobile games, television, radio, videos and music.” In other words: entertainmerce. billion by 2020 , up from just $1.8 billion in 2015. billion by 2020 , up from just $1.8

Fashion 93

Fashion Banner Audience Conversion Rate 93

Single Grain

SEPTEMBER 30, 2019

They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video. Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

AUGUST 13, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. AdBadger reports that as of January 2019, Amazon’s regular cost per click (CPC) is usually about $0.97. Amazon is the first place people go to when they shop online. When 49.1%

Video Ads 110

Video Ads Conversion CPC Banner 110