2019 Related Topics 
AdPulp
DECEMBER 28, 2019
The advertising industry is a powerful force in western culture. I am fascinated by the industry’s reach and its ability to change hearts and minds and sometimes the course of history itself. This is why I show up here. Why do you show up here?
More About Advertising
FEBRUARY 6, 2019
Creativepool is calling for entries to its Annual 2019, which brings a fresh approach to awards by offering entrants a unique platform to celebrate their creativity. Advertisers Agencies Creative News Partner Content 2019 annual CreativepoolMore About Advertising is partnering with Creativepool. Branded as the creative industry’s ‘most’ award, the Creativepool Annual shines a light on the best projects, people and companies from over.
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Single Grain
JULY 10, 2019
Now that we've got you up to speed, here are the AI trends we can expect to see in marketing in 2019 and beyond. The post AI Trends in Marketing for 2019 [Infographic] appeared first on Single Grain. It took a while, but the future is here. Until very recently, machines, robots and other non-human entities capable of thinking and acting on their own have been relegated to science fiction for more than a century. .
Single Grain
JUNE 5, 2019
Related Content: The #1 Marketing Strategy for 2019: The Content Sprout Method. The post Creating a Marketing Plan for 2019: What to Focus On appeared first on Single Grain. Marketing Strategy business growth CLV competitive analysis customer lifetime value customers enterprise How to Create a Marketing Plan for 2019 marketing strategy metrics Pricing Strategy startupCreating a marketing plan is one of the best things you can do for your business or organization.
More About Advertising
OCTOBER 31, 2019
Advertisers Agencies Analysis Best Ads of the Year Creative News best ads of 2019 canal+ featured linkedin marmiteLondon agency BMB’s debut for LinkedIn: straight to the point with ‘real stories’ that, for once, seem convincing. Goodby Silverstein for HP. Does anyone like social media these days? Saatchi & Saatchi for BT. Divides opinion somewhat but pretty good for a corporate effort and gets BT on the front foot for the first time.
More About Advertising
DECEMBER 2, 2019
News best ads of 2019 christmas ads featured
More About Advertising
APRIL 1, 2019
Advertisers Agencies Creative News best ads of 2019 featuredLots of good TV ads in March (to confound the data mongers.) First up, Mother ventures into ‘Chicken Town’ for KFC. Ogilvy finds some form for Sipsmith. Heimat is pleasingly bonkers for Hornbach (as ever.) Missed this one: a cast of eco-friendly stars for The Wildlife Trust by Don’t Panic (they didn’t send it to.
Single Grain
AUGUST 16, 2019
Now that we’ve given you a quick overview of what the influencer marketing landscape looks like in 2019, take a look at SmallBizGenius’ infographic for some more interesting statistics! The post 84 Influencer Marketing Statistics for 2019 [Infographic] appeared first on Single Grain. The modern consumer’s growing demand for transparency and authenticity has paved the way for the influencer marketing boom.
Toronto AdOps
MAY 17, 2019
Marketing Live 2019 Post Show: Unlocking New Forms of Video Storytelling with YouTube – [link]. GML conference took place May 13-16, 219 in San Francisco, California.
AcuityAds
FEBRUARY 25, 2019
Here are some AI trends we think we will see for 2019: More Advanced Data Processing. The post AI Advancements for 2019 appeared first on AcuityAds Inc. Artificial intelligence automates “intelligent” processes – i.e. human-esque tasks like decision making, problem solving and learning – that would otherwise require human intervention. And because computers are lightning fast, AI works and acts with speed and precision that mere mortals could never hope to achieve.
AdPulp
OCTOBER 17, 2019
In this episode of “The Haul” from AmericanTrucks, host Sara Riordan selects five aftermarket parts for the all-new 2019 Chevrolet Silverado 1500. GM’s bigger, lighter, and more powerful Silverado pickup is more efficient than previous models thanks to a complete redesign for the 2019 model year. The post Five Hot Mods for Your 2019 Chevy Silverado appeared first on Adpulp.
Ad Espresso
FEBRUARY 6, 2019
Twitter may have invented social media hashtags, but Instagram put them on the map. Gving marketers something else to lose sleep over: how to create an Instagram Hashtags Strategy to get results.
More About Advertising
JANUARY 1, 2019
Ad Tech Advertisers Agencies Analysis Creative Finance 2019 forecastThe trouble with such musings is that we’re all likely to forecast what we want to happen rather than what will happen. Here’s what we’d like to happen. 1/The Google/Facebook duopoly controlling digital advertising will be rent asunder, with other media (or ‘platforms’) getting a break. Wrong – although it might become a tri-opoly (if.
More About Advertising
OCTOBER 1, 2019
News best ads of 2019 featuredLots of good ads in September (as there should be as we go into what used to be peak buying season – after a somewhat dry summer as far as good ads were concerned.) Can’t include them all (so apologies) but here are some. Killing Eve’s Jodie is irresistible for Loewe. DDB Barcelona comes out.
More About Advertising
DECEMBER 12, 2019
Network of the Year There are three candidates for Network of the Year in 2019, the mighty McCann which built on its traditional strengths in the US. It’s an important day in the country’s calendar and there’s also a General Election.
Single Grain
JUNE 13, 2019
Dive Deeper: SEO Keyword Research Made Easy in 2019. The post Is Pinterest Still a Good Platform to Advertise On in 2019? If you were to play “which one is not like the others” with all the social media platforms laid out in front of you, Pinterest would pretty much be the one to stick out like a sore thumb.
AcuityAds
JULY 8, 2019
Qatar Airways also made the top 10 for the World Cup push, promotion thier newest destination – the FIFA Women’s World Cup France 2019. The post Most Viewed Video Ads: The 2019 Women’s World Cup appeared first on AcuityAds Inc. The U.S. defeated the Netherlands on Sunday to win its second consecutive Women’s World Cup title, the team’s fourth overall. It was a hard-fought battle between the U.S.
Admixer
SEPTEMBER 20, 2019
The post DMEXCO 2019: Ad Tech Takeaways by Admixer appeared first on Admixer.Blog. DMEXCO, one of the biggest Adtech & MarTech events, took place in Cologne a week ago. The event gathered more than 1000 exhibitors and 40K+ visitors from ad tech and marketing industry.
Admixer
AUGUST 15, 2019
The post DMEXCO 2019: Get ready with Admixer appeared first on Admixer.Blog. Is it your first time when you’re planning to visit DMEXCO? Admixer is heading to DMEXCO for the 4th time this year.
More About Advertising
AUGUST 7, 2019
Japanese ad and media giant Dentsu is cutting its forecast for 2019 (although it doesn’t specify to what) following a disappointing first half when revenue was marginally up but organic growth went into reverse: 1.5 per cent for the company as a whole, 2.1 per cent for the Japanese business and one per cent for. Advertisers Agencies Creative Finance Media News dentsu featured
Single Grain
JUNE 25, 2019
The post The Power of Social Shopping on Instagram (and How to Sell More in 2019) appeared first on Single Grain. Here’s one thing we all can agree on: Every business aims at gaining new customers (or keeping existing ones) to increase the sales of its products and services. But people don’t care about your brand and product until you can solve their problems or satisfy their needs. Before making a purchase, 36% of customers search for information about your product on social media.
More About Advertising
JANUARY 2, 2019
In between now and that time is the small matter of 2019 – that’s a big ask in one year. It’s estimated that influencer marketing, currently worth $2bn, will be worth $10bn by 2020. However, as the industry becomes more (artificially) intelligent, more trustworthy, more measurable and more robust, it will only become more lucrative. Advertisers Agencies Creative Finance Media News billion dollar boy influencer marketing
More About Advertising
DECEMBER 1, 2019
BBC head of marketing Chris Hooper says he wants to get away from “poignant festive brand films” which he dismisses as “over-explored.” So this effort for BBC One, by BBC Creative, is no tear jerker.
Advertising to Baby Boomers
DECEMBER 23, 2019
I’m just so tired. Probably of politics. This last post of the year is going to be snooze-worthy. There’s no energy left.
Fuel Lines
AUGUST 22, 2019
Adding recommendations is one of the easiest ways to empower your agency’s new business program. As part of my consulting work, I’m asked to review a lot of agency websites from a new business perspective. Just yesterday, I was asked to review the website of a large ad agency in New York. I wasn’t surprised that I didn’t find a single testimonial from a happy client. A good number of agencies neglect to add this important component to their marketing mix.
Fuel Lines
MARCH 14, 2019
Believe it or not, most small to midsize agencies are not organized to consistently generate leads. Agency life is chaotic. Too much to do; to little time. The answer to this problem is to work smarter not harder by creating SYSTEMS for new business. A system is a set of detailed methods, procedures and routines created to carry out a specific activity, perform a duty, or solve a repeated business issue. Business development doesn’t have to be so difficult.
Fuel Lines
SEPTEMBER 12, 2019
Having a written marketing plan makes new business easier and much more consistent. Most agencies have no plan for new business. They can’t express what they are selling or who they are selling it to. For you to state that you want to “take your agency to the next level” is not a strategy, it’s a goal. A strategy is not your agency’s mission statement. Your marketing strategy is a plan of execution. Goals, objectives and mission statements are all fine.
More About Advertising
DECEMBER 24, 2019
It’s that time of year when it’s goodwill to all men, women and whatever other genders are on offer. But not quite. In his successful campaign to be Conservative leader/PM Boris Johnson famously observed: ‘f**k business.”
More About Advertising
DECEMBER 23, 2019
Six Nations rugby sponsor Guinness has produced a neat spin for its “responsible drinking” campaign (responsible drinking, at rugby matches?), Guinness Clear, ie water.
Fuel Lines
MAY 2, 2019
You should stop selling your services, that’s not what prospects are buying. Agency business development programs are often sales focused. They’re built around outbound, interruptive sales tactics that are designed to start engagements with prospective clients. The prospects have little, if any, awareness of the agency or how they’re different from their competitors. Success in “selling the agency” is proving to be extremely difficult.
Fuel Lines
MAY 8, 2019
Distracted driving accounts for a whopping 64% of all car accidents. Why it’s so hard to remain focused on new business and how to deal with distractions. The atmosphere is often chaotic at most agencies. There are numerous interruptions and urgent requests throughout each day. It’s an environment that’s in a perpetual state of distraction. Working in this kind of climate is stressful. You’re constantly shifting from one task to the next.
More About Advertising
FEBRUARY 13, 2020
The wheels have indeed come off at Japanese ad giant Dentsu – no great surprise as the ad conglomerate has been cutting back all year – posting a $737m loss for 2019.
More About Advertising
JUNE 22, 2019
Wieden+Kennedy is the 2019 Cannes Lions Agency of the Year – chiefly thanks to a wheelbarrow full of Lions for Nike’s ‘Dream Crazy’ – but Droga5 New York’s ‘the Truth is Worth It’ won the Film Grand Prix to add to its film Craft Grand Prix.
Fuel Lines
MARCH 28, 2019
Thought leadership influences prospects to help agencies win,?retain retain and even grow client business. A recent study, by Edelman and LinkedIn, of 1,201 U.S. business decision makers, reveals that thought leadership is more powerful than marketers think. It not only helps attract new business but strengthens relationships with existing clients.
Fuel Lines
AUGUST 15, 2019
Business development doesn’t have to be so difficult. With a little forethought and the creation of simple steps and processes, you can create a system that will make it much easier to kick-start your online leads. H ere are 7 processes to help get you started: 1. Consistently Use Lead Generation Platforms. The battle for new business has moved online. 80-90% of business to business transactions begin with a search on the web. Marketing Sherpa Click To Tweet.
Fuel Lines
APRIL 26, 2019
Brian Morris/Brad Ball, the Silver Advertising Agency. Developing your personal brand is one of the best investments you can make for new business. Through my experience working with hundreds of advertising, digital, media and PR firms, I’ve discovered how important it is for the agency owner to be the face of their company. Given the rise of social media, their personal brand story is as essential, or even more so, than the agency’s brand.
AcuityAds
JULY 18, 2019
Bond Capital founder Mary Meeker is back with the 2019 comprehensive Internet Trends Report for 2019! Users spent a total of nearly 600 million hours per day watching short-form videos on mobile in April of 2019, more than in any other category. The post Five Key Takeaways From Mary Meeker’s 2019 Internet Trends Report appeared first on AcuityAds Inc.
Advertising to Baby Boomers
JANUARY 7, 2019
This will be the running theme of my blog in 2019 – predicting what will not happen Last year there was a prediction. It was a pretty good one, coming true over and over again: 02 JULY 2018 The Year Of Big Gets Bigger NostraChuckus, famed soothsayer of the obvious, continues to amaze with his humdrum prognostications… This year will be too crazy for predictions. Whoops. I just made a prediction.) And I’m not even talking politics.
Fuel Lines
JULY 11, 2019
Agency Owner, Jon Tsourakis. Being an agency owner can be lonely. It’s natural. We’re at the top and insulated. Our world consists of our employees, clients, vendors and the small, finite amount of time we get to spend with our friends and families. Sure, it can be fun, exciting and rewarding. Hell, we wouldn’t do it otherwise. These are the highs. But on the other hand, there are lows. And they get well, really low. In some cases, it seems you don’t have anyone to turn to.
Fuel Lines
OCTOBER 3, 2019
Execution is the battleground that determines success or failure. For ad agencies that even have a new business plan, the majority fall short in its implementation. 66% of agency execs stated their new business hire was unsuccessful because the person lacked a methodology. - RSW/US New Business Survey Report Click To Tweet. How many annual planning meetings has your agency gone through to create a strategic marketing plan, only to have it fail in its implementation?
AdGlow
JUNE 14, 2019
The Financial Times called 2019 ‘a pinnacle moment for women’s football’, and rightly so. With increasingly large sponsorship deals, bigger audiences, more media attention and higher commercial backing, women's football is on the path to become as successful as its male counterpart.
AdGlow
JUNE 14, 2019
The Financial Times called 2019 ‘a pinnacle moment for women’s football’, and rightly so. With increasingly large sponsorship deals, bigger audiences, more media attention and higher commercial backing, women's football is on the path to become as successful as its male counterpart.
Fuel Lines
JANUARY 10, 2019
Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE. Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE! This isn’t a new discovery for me. Since starting my new business consultancy, I’ve written my way into a thriving business. Creating helpful content has provided me with a consistent flow of inbound leads.
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