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CTV Ad Spend Has Increased by Nearly 400% Since 2019

MNTN

And advertisers have taken notice: the piece reports that CTV ad spend has skyrocketed by nearly 400% since 2019, fueled by a surge in streaming during pandemic lockdowns. The post CTV Ad Spend Has Increased by Nearly 400% Since 2019 appeared first on MNTN. Share your email below and you’ll never be out of the CTV/OTT loop again.

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Politically-Charged Publisher Splinter Returns. Ad Monetizing Is Another Question

Adweek

The publisher has been dormant since November 2019 and plans to produce the aggressively left-leaning political coverage that once made it an.

Media 294
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Following a Slump in Demand, Fewer Electric Vehicle Ads Will Run During Super Bowl 58

Adweek

The first electric vehicle ad to air during the Super Bowl was in 2019, when Audi ran its "Cashew" ad teasing a "thrilling future" in which the brand turns a third of its fleet electric by 2025. By Super Bowl 2022, the number of EV ads jumped to six--roughly mirroring the growth of the category.

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Volkswagen Appoints CMO From Within To Drive Brand Into the Future

Adweek

Franz has led global marketing for the group's Audi brand since 2019. Volkswagen Group has promoted from within to fill the vacant global chief marketing officer (CMO) space at its eponymous brand, appointing Susanne Franz to the position.

Marketing 312
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. The primary takeaway? Forrester found “only 1.2%

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Troubled Dentsu posts 2019 loss

More About Advertising

The wheels have indeed come off at Japanese ad giant Dentsu – no great surprise as the ad conglomerate has been cutting back all year – posting a $737m loss for 2019. Organic revenue growth was down across the board, 12.3 per cent in Asia Pacific, home territory. Dentsu Aegis Network (DAN) its business outside.

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Publicis Health Settles Lawsuit Related to US Opioid Marketing

Adweek

Through the now-shuttered agency Rosetta, the advertising network was working with Purdue Pharma, which filed for Chapter 11 bankruptcy in 2019 due to the lawsuits it was. Publicis Health is set to pay around $350 million in a multistate legal settlement involving its role in marketing highly addictive opioids and the resulting U.S.

Marketing 291
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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.