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Best Takes of 2019

AdPulp

The advertising industry is a powerful force in western culture. I am fascinated by the industry’s reach and its ability to change hearts and minds and sometimes the course of history itself. This is why I show up here. Why do you show up here?

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Creativepool Annual 2019 opens for entries

More About Advertising

Creativepool is calling for entries to its Annual 2019, which brings a fresh approach to awards by offering entrants a unique platform to celebrate their creativity. Advertisers Agencies Creative News Partner Content 2019 annual CreativepoolMore About Advertising is partnering with Creativepool. Branded as the creative industry’s ‘most’ award, the Creativepool Annual shines a light on the best projects, people and companies from over.

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AI Trends in Marketing for 2019 [Infographic]

Single Grain

Now that we've got you up to speed, here are the AI trends we can expect to see in marketing in 2019 and beyond. The post AI Trends in Marketing for 2019 [Infographic] appeared first on Single Grain. It took a while, but the future is here. Until very recently, machines, robots and other non-human entities capable of thinking and acting on their own have been relegated to science fiction for more than a century. .

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Creating a Marketing Plan for 2019: What to Focus On

Single Grain

Related Content: The #1 Marketing Strategy for 2019: The Content Sprout Method. The post Creating a Marketing Plan for 2019: What to Focus On appeared first on Single Grain. Marketing Strategy business growth CLV competitive analysis customer lifetime value customers enterprise How to Create a Marketing Plan for 2019 marketing strategy metrics Pricing Strategy startupCreating a marketing plan is one of the best things you can do for your business or organization.

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Best ads of 2019: LinkedIn, HP, Canal+ feature in October

More About Advertising

Advertisers Agencies Analysis Best Ads of the Year Creative News best ads of 2019 canal+ featured linkedin marmiteLondon agency BMB’s debut for LinkedIn: straight to the point with ‘real stories’ that, for once, seem convincing. Goodby Silverstein for HP. Does anyone like social media these days? Saatchi & Saatchi for BT. Divides opinion somewhat but pretty good for a corporate effort and gets BT on the front foot for the first time.

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Best ads of 2019 – November’s now the arena for a Super Bowl-style Christmas

More About Advertising

News best ads of 2019 christmas ads featured

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Best ads of 2019: Audi and BBH lead a strong March pack

More About Advertising

Advertisers Agencies Creative News best ads of 2019 featuredLots of good TV ads in March (to confound the data mongers.) First up, Mother ventures into ‘Chicken Town’ for KFC. Ogilvy finds some form for Sipsmith. Heimat is pleasingly bonkers for Hornbach (as ever.) Missed this one: a cast of eco-friendly stars for The Wildlife Trust by Don’t Panic (they didn’t send it to.

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84 Influencer Marketing Statistics for 2019 [Infographic]

Single Grain

Now that we’ve given you a quick overview of what the influencer marketing landscape looks like in 2019, take a look at SmallBizGenius’ infographic for some more interesting statistics! The post 84 Influencer Marketing Statistics for 2019 [Infographic] appeared first on Single Grain. The modern consumer’s growing demand for transparency and authenticity has paved the way for the influencer marketing boom.

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Google Marketing Live 2019

Toronto AdOps

Marketing Live 2019 Post Show: Unlocking New Forms of Video Storytelling with YouTube – [link]. GML conference took place May 13-16, 219 in San Francisco, California.

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AI Advancements for 2019

AcuityAds

Here are some AI trends we think we will see for 2019: More Advanced Data Processing. The post AI Advancements for 2019 appeared first on AcuityAds Inc. Artificial intelligence automates “intelligent” processes – i.e. human-esque tasks like decision making, problem solving and learning – that would otherwise require human intervention. And because computers are lightning fast, AI works and acts with speed and precision that mere mortals could never hope to achieve.

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Five Hot Mods for Your 2019 Chevy Silverado

AdPulp

In this episode of “The Haul” from AmericanTrucks, host Sara Riordan selects five aftermarket parts for the all-new 2019 Chevrolet Silverado 1500. GM’s bigger, lighter, and more powerful Silverado pickup is more efficient than previous models thanks to a complete redesign for the 2019 model year. The post Five Hot Mods for Your 2019 Chevy Silverado appeared first on Adpulp.

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Instagram Hashtags Strategy: 9 Ways to Grow Engagement in 2019

Ad Espresso

Twitter may have invented social media hashtags, but Instagram put them on the map. Gving marketers something else to lose sleep over: how to create an Instagram Hashtags Strategy to get results.

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So what’s going to happen in 2019?

More About Advertising

Ad Tech Advertisers Agencies Analysis Creative Finance 2019 forecastThe trouble with such musings is that we’re all likely to forecast what we want to happen rather than what will happen. Here’s what we’d like to happen. 1/The Google/Facebook duopoly controlling digital advertising will be rent asunder, with other media (or ‘platforms’) getting a break. Wrong – although it might become a tri-opoly (if.

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Best ads of 2019: Killing Eve, Hegarty and some good ideas show the way in September

More About Advertising

News best ads of 2019 featuredLots of good ads in September (as there should be as we go into what used to be peak buying season – after a somewhat dry summer as far as good ads were concerned.) Can’t include them all (so apologies) but here are some. Killing Eve’s Jodie is irresistible for Loewe. DDB Barcelona comes out.

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And our Agency of the Year for 2019 is…

More About Advertising

Network of the Year There are three candidates for Network of the Year in 2019, the mighty McCann which built on its traditional strengths in the US. It’s an important day in the country’s calendar and there’s also a General Election.

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Is Pinterest Still a Good Platform to Advertise On in 2019?

Single Grain

Dive Deeper: SEO Keyword Research Made Easy in 2019. The post Is Pinterest Still a Good Platform to Advertise On in 2019? If you were to play “which one is not like the others” with all the social media platforms laid out in front of you, Pinterest would pretty much be the one to stick out like a sore thumb.

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Most Viewed Video Ads: The 2019 Women’s World Cup

AcuityAds

Qatar Airways also made the top 10 for the World Cup push, promotion thier newest destination – the FIFA Women’s World Cup France 2019. The post Most Viewed Video Ads: The 2019 Women’s World Cup appeared first on AcuityAds Inc. The U.S. defeated the Netherlands on Sunday to win its second consecutive Women’s World Cup title, the team’s fourth overall. It was a hard-fought battle between the U.S.

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DMEXCO 2019: Ad Tech Takeaways by Admixer

Admixer

The post DMEXCO 2019: Ad Tech Takeaways by Admixer appeared first on Admixer.Blog. DMEXCO, one of the biggest Adtech & MarTech events, took place in Cologne a week ago. The event gathered more than 1000 exhibitors and 40K+ visitors from ad tech and marketing industry.

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DMEXCO 2019: Get ready with Admixer

Admixer

The post DMEXCO 2019: Get ready with Admixer appeared first on Admixer.Blog. Is it your first time when you’re planning to visit DMEXCO? Admixer is heading to DMEXCO for the 4th time this year.

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Dentsu adds to global agency gloom, slipping back in 2019

More About Advertising

Japanese ad and media giant Dentsu is cutting its forecast for 2019 (although it doesn’t specify to what) following a disappointing first half when revenue was marginally up but organic growth went into reverse: 1.5 per cent for the company as a whole, 2.1 per cent for the Japanese business and one per cent for. Advertisers Agencies Creative Finance Media News dentsu featured

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The Power of Social Shopping on Instagram (and How to Sell More in 2019)

Single Grain

The post The Power of Social Shopping on Instagram (and How to Sell More in 2019) appeared first on Single Grain. Here’s one thing we all can agree on: Every business aims at gaining new customers (or keeping existing ones) to increase the sales of its products and services. But people don’t care about your brand and product until you can solve their problems or satisfy their needs. Before making a purchase, 36% of customers search for information about your product on social media.

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Edward East: the trends driving influencer marketing in 2019

More About Advertising

In between now and that time is the small matter of 2019 – that’s a big ask in one year. It’s estimated that influencer marketing, currently worth $2bn, will be worth $10bn by 2020. However, as the industry becomes more (artificially) intelligent, more trustworthy, more measurable and more robust, it will only become more lucrative. Advertisers Agencies Creative Finance Media News billion dollar boy influencer marketing

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BBC One says ‘enough’ to 2019: live your best #XmasLife

More About Advertising

BBC head of marketing Chris Hooper says he wants to get away from “poignant festive brand films” which he dismisses as “over-explored.” So this effort for BBC One, by BBC Creative, is no tear jerker.

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End Of Year Links: 2019

Advertising to Baby Boomers

I’m just so tired. Probably of politics. This last post of the year is going to be snooze-worthy. There’s no energy left.

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12 Tips for Using Testimonials for Ad Agency New Business

Fuel Lines

Adding recommendations is one of the easiest ways to empower your agency’s new business program. As part of my consulting work, I’m asked to review a lot of agency websites from a new business perspective. Just yesterday, I was asked to review the website of a large ad agency in New York. I wasn’t surprised that I didn’t find a single testimonial from a happy client. A good number of agencies neglect to add this important component to their marketing mix.

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Ad Agencies Need Systems to Consistently Produce Leads

Fuel Lines

Believe it or not, most small to midsize agencies are not organized to consistently generate leads. Agency life is chaotic. Too much to do; to little time. The answer to this problem is to work smarter not harder by creating SYSTEMS for new business. A system is a set of detailed methods, procedures and routines created to carry out a specific activity, perform a duty, or solve a repeated business issue. Business development doesn’t have to be so difficult.

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A Plan for Ad Agency New Business in 3 Simple Steps

Fuel Lines

Having a written marketing plan makes new business easier and much more consistent. Most agencies have no plan for new business. They can’t express what they are selling or who they are selling it to. For you to state that you want to “take your agency to the next level” is not a strategy, it’s a goal. A strategy is not your agency’s mission statement. Your marketing strategy is a plan of execution. Goals, objectives and mission statements are all fine.

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Happy Christmas – as a mean-minded 2019 nears its end

More About Advertising

It’s that time of year when it’s goodwill to all men, women and whatever other genders are on offer. But not quite. In his successful campaign to be Conservative leader/PM Boris Johnson famously observed: ‘f**k business.”

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Is Guinness Clear the drinks launch of 2019?

More About Advertising

Six Nations rugby sponsor Guinness has produced a neat spin for its “responsible drinking” campaign (responsible drinking, at rugby matches?), Guinness Clear, ie water.

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Ad Agencies: The Two Things Prospects Want to Buy

Fuel Lines

You should stop selling your services, that’s not what prospects are buying. Agency business development programs are often sales focused. They’re built around outbound, interruptive sales tactics that are designed to start engagements with prospective clients. The prospects have little, if any, awareness of the agency or how they’re different from their competitors. Success in “selling the agency” is proving to be extremely difficult.

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Distractions Can Take A Toll On Ad Agency New Business

Fuel Lines

Distracted driving accounts for a whopping 64% of all car accidents. Why it’s so hard to remain focused on new business and how to deal with distractions. The atmosphere is often chaotic at most agencies. There are numerous interruptions and urgent requests throughout each day. It’s an environment that’s in a perpetual state of distraction. Working in this kind of climate is stressful. You’re constantly shifting from one task to the next.

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Troubled Dentsu posts 2019 loss

More About Advertising

The wheels have indeed come off at Japanese ad giant Dentsu – no great surprise as the ad conglomerate has been cutting back all year – posting a $737m loss for 2019.

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Wieden+Kennedy, Droga5, FCB and Omnicom are big winners at 2019 Cannes Lions

More About Advertising

Wieden+Kennedy is the 2019 Cannes Lions Agency of the Year – chiefly thanks to a wheelbarrow full of Lions for Nike’s ‘Dream Crazy’ – but Droga5 New York’s ‘the Truth is Worth It’ won the Film Grand Prix to add to its film Craft Grand Prix.

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Thought Leadership Study for Ad Agency New Business

Fuel Lines

Thought leadership influences prospects to help agencies win,?retain retain and even grow client business. A recent study, by Edelman and LinkedIn, of 1,201 U.S. business decision makers, reveals that thought leadership is more powerful than marketers think. It not only helps attract new business but strengthens relationships with existing clients.

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7 Helps for Consistent Online Leads for Ad Agency New Business

Fuel Lines

Business development doesn’t have to be so difficult. With a little forethought and the creation of simple steps and processes, you can create a system that will make it much easier to kick-start your online leads. H ere are 7 processes to help get you started: 1. Consistently Use Lead Generation Platforms. The battle for new business has moved online. 80-90% of business to business transactions begin with a search on the web. Marketing Sherpa Click To Tweet.

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Your Personal Brand is Key for Ad Agency New Business

Fuel Lines

Brian Morris/Brad Ball, the Silver Advertising Agency. Developing your personal brand is one of the best investments you can make for new business. Through my experience working with hundreds of advertising, digital, media and PR firms, I’ve discovered how important it is for the agency owner to be the face of their company. Given the rise of social media, their personal brand story is as essential, or even more so, than the agency’s brand.

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Five Key Takeaways From Mary Meeker’s 2019 Internet Trends Report

AcuityAds

Bond Capital founder Mary Meeker is back with the 2019 comprehensive Internet Trends Report for 2019! Users spent a total of nearly 600 million hours per day watching short-form videos on mobile in April of 2019, more than in any other category. The post Five Key Takeaways From Mary Meeker’s 2019 Internet Trends Report appeared first on AcuityAds Inc.

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2019: The Year of No Predictions

Advertising to Baby Boomers

This will be the running theme of my blog in 2019 – predicting what will not happen Last year there was a prediction. It was a pretty good one, coming true over and over again: 02 JULY 2018 The Year Of Big Gets Bigger NostraChuckus, famed soothsayer of the obvious, continues to amaze with his humdrum prognostications… This year will be too crazy for predictions. Whoops. I just made a prediction.) And I’m not even talking politics.

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Making Ad Agency Ownership Fun Again

Fuel Lines

Agency Owner, Jon Tsourakis. Being an agency owner can be lonely. It’s natural. We’re at the top and insulated. Our world consists of our employees, clients, vendors and the small, finite amount of time we get to spend with our friends and families. Sure, it can be fun, exciting and rewarding. Hell, we wouldn’t do it otherwise. These are the highs. But on the other hand, there are lows. And they get well, really low. In some cases, it seems you don’t have anyone to turn to.

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A New Business Plan is Just a Plan Until It’s Executed

Fuel Lines

Execution is the battleground that determines success or failure. For ad agencies that even have a new business plan, the majority fall short in its implementation. 66% of agency execs stated their new business hire was unsuccessful because the person lacked a methodology. - RSW/US New Business Survey Report Click To Tweet. How many annual planning meetings has your agency gone through to create a strategic marketing plan, only to have it fail in its implementation?

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2019 FIFA Women's World Cup: the biggest social media trends for brands

AdGlow

The Financial Times called 2019 ‘a pinnacle moment for women’s football’, and rightly so. With increasingly large sponsorship deals, bigger audiences, more media attention and higher commercial backing, women's football is on the path to become as successful as its male counterpart.

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2019 FIFA Women's World Cup: the biggest social media trends for brands

AdGlow

The Financial Times called 2019 ‘a pinnacle moment for women’s football’, and rightly so. With increasingly large sponsorship deals, bigger audiences, more media attention and higher commercial backing, women's football is on the path to become as successful as its male counterpart.

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Do this ONE Thing to Build Your Agency’s Brand

Fuel Lines

Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE. Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE! This isn’t a new discovery for me. Since starting my new business consultancy, I’ve written my way into a thriving business. Creating helpful content has provided me with a consistent flow of inbound leads.

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