InMobi

NOVEMBER 12, 2021

In this report, programmatic advertising trends are broken down as follows: How our demand-side platform (DSP), brand and agency partners are approaching mobile programmatic advertising both globally and specifically in North America. Mobile is no longer the second screen, but rather the most popular media source in the house.

Advertising 52

Advertising Demand Side Platform Banner Retail 52

InMobi

MARCH 12, 2020

Check out this video featuring InMobi’s Sergio Serra to learn more: Part of this push is coming from the demand side. Demand-side platform Centro set a strict deadline of July 2019 for enforcement , after which they would not buy an app’s inventory on behalf of their clients unless the publisher’s app-ads.txt was available.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Inventory Education 52

InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

TechCrunch Ads

MAY 26, 2022

Although a 2019 consultation , following publication of its preliminary report, featured breaking up the adtech giant as one of a number of potential remedies.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Server 106

Ad Server Ad Exchange Demand Side Platform Ad Targeting 106

Martech

OCTOBER 13, 2023

DOOH demand-side platform (DSP) VIOOH teamed up with Yahoo to study the growing demand of DOOH and its effectiveness. Kaplan pointed out that Pepsi used out-of-home in a similarly compelling way by saturating Atlanta (home to competitor Coca-Cola) during Super Bowl LIII when the big game was held there in 2019.

Demand Side Platform 118

Demand Side Platform Media Retail Retargeting 118

InMobi

APRIL 5, 2021

In an effort to improve transparency in the programmatic mobile in-app advertising ecosystem, the IAB has released three key tech standards since 2019: app-ads.txt, sellers.json and the OpenRTB supply chain object (also sometimes known as Schain object).

Demand Side Platform 52

Demand Side Platform Ad network Advertising 52

Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale.

Ad Tech 70

Ad Tech Demand Side Platform Ad Server Food 70

InMobi

JUNE 26, 2020

was made initially available in 2019. will be adopted by a wider array of stakeholders, making it more widespread than the initial versions of TCF were in 2018 and 2019. The first version of TCF was introduced in 2018, while TCF 2.0 Previously, it was possible to use both, although as per IAB guidelines, TCF 2.0

GDPR 52

GDPR Demand Side Platform Ad Tech Advertising 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Specialized vs. Omnichannel DSPs: Market Factors to Consider As we noted in our July 2019 webinar with Adweek, consolidation continues to happen among omnichannel DSPs in the ad tech space.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Digital Remedy

JUNE 29, 2022

Migration to Google Cloud Platform. Digital Remedy first started using Google Cloud services in 2019, with the goal of improving efficiency by streamlining company processes and consolidating applications. Image: Flip Architecture.

Demand Side Platform 52

Demand Side Platform Impressions Ad Space Conversion 52

Basis

AUGUST 23, 2023

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs).

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Digital Remedy

JUNE 29, 2022

Migration to Google Cloud Platform. Digital Remedy first started using Google Cloud services in 2019, with the goal of improving efficiency by streamlining company processes and consolidating applications. Image: Flip Architecture.

Demand Side Platform 52

Demand Side Platform Impressions Conversion Ad Tech 52

Basis

JULY 1, 2022

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs).

CPM 65

CPM Impressions Ad Exchange Demand Side Platform 65

Digiday

OCTOBER 31, 2022

For example, the publisher talked about conducting an audit of demand-side platforms — the ad tech vendors that actually buy impressions — as recently as 2019. Time will tell if (and when) Bloomberg Media makes a move on resellers or any other ad tech middlemen. Nevertheless, it’s always on the lookout.

Media 65

Media Advertising Ad Tech Demand Side Platform 65

Digiday

JUNE 22, 2022

In inking the deal, “Yahoo becomes the exclusive omni-channel demand-side platform for accessing DirectTV advertising addressable TV inventory,” according to a news release. That said, in terms of number of award entries, there were 30,953 in 2019.

Marketing 66

Marketing Demand Side Platform Agency ROI 66

Clearcode

DECEMBER 12, 2022

Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. In 2019 T-Mobile bought PushSpring, an AdTech company specializing in mobile ads and push notifications. The Telcos That Entered AdTech and Succeeded.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

Digiday

FEBRUARY 5, 2023

But I also attribute it to this [being] the first year people are finally saying the goal is not to get back to 2019 for the first time in three years. Demand-side platform Adform partnered with supply-chain emissions firm Scope3 to offer carbon-reduction calculations in the programmatic world. The world has changed.

Agency 68

Agency Media Demand Side Platform Ad Tech 68

InMobi

JULY 10, 2018

How will everything look in 2019, 2020 and beyond? 4) We’re Nowhere Close to Peak Programmatic More and more, expect advertisers and demand-side platforms to utilize automated methods for buying in-app video ad placements. But what will the space look like for the rest of 2018 and going forward? in this regard.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

InMobi

SEPTEMBER 30, 2019

Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app. According to InMobi’s 2019 Mobile Programmatic Advertising Trends report , U.S. This is in contrast to what marketers did before, where they just paid for impressions or clicks and hoped for the best.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertising 52

Advertising Marketing Banner Pop-Up 52

Automatad Inc.

NOVEMBER 20, 2023

When they switched from open auctions to preferred deals in the ratio of 70:30 to 30:70 from Q1 2019 to Q3 2020, they achieved an 80% increase in the viewability of preferred deal ads. The contact of the people on your side who will participate in the negotiation and deal completion.

CPM 52

CPM Header Bidding Ad Space Impressions 52

InMobi

APRIL 16, 2019

On April 11, 2019, the IAB Tech Lab released two new standards for public review : sellers.json and the OpenRTB SupplyChain object. This is where sellers.json comes in, by allowing the supply-side platform (SSP) to publish such mapping list into its root domain (for example: [link] Why is Sellers.json Beneficial?

Demand Side Platform 52

Demand Side Platform Advertising Education Ad Tech 52

VideoWeek

AUGUST 12, 2022

Demand-side platform The Trade Desk seems to be weathering the ad recession storm for now, reporting in its earnings this week that total revenues were up 35 percent year-on-year in Q2. Finder’s research found that the big three platforms were the only three to have seen meaningful growth in the UK since 2019.

Advertising 98

Advertising GDPR Banner Healthcare 98

VideoWeek

JUNE 12, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

VideoWeek

JUNE 8, 2022

Smart Adserver, a publisher-focused ad server and supply-side platform (SSP), has today announced it is rebranding to Equativ. The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two ad tech companies it acquired in 2019 and 2021 respectively. ” Follow VideoWeek on Twitter and LinkedIn.

Demand Side Platform 122

Demand Side Platform Ad Server Ad Tech Advertising 122

VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. The company is reportedly in discussions with Egmont, Schibsted and Bonnier, which sold TV4 Group to Telia for SEK10 billion in 2019.

Media 52

Media Agency Cookies Entertainment 52

VideoWeek

FEBRUARY 23, 2024

Vice is also in “advanced discussions” to sell Refinery29, the female-focused media company it bought for $400 million back in 2019. As a result of this new model, the company is reducing its workforce by “several hundred” workers.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

MAY 5, 2023

Unruly Announces FAST Partnership with TCL FFALCON Tremor International’s supply-side platform Unruly has sealed a partnership with TV manufacturer TCL’s FFALCON smart TV platform, which will see Unruly monetise content on TCL’s free ad-supported streaming TV (FAST) channel the TCL Channel.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

illumin

JUNE 7, 2018

The table below shows revenue by some of the most popular display networks to provide a sense of scale for the format. Revenue (and Projected Revenue) By Year In Billions. Display Network. Google Display. Google Display (Mobile). Microsoft Display. Microsoft Display (Mobile).

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Adtelligent

JULY 19, 2022

In June 2019, a survey determined that 26% of companies equally divide their mobile ad budgets between in-app and mobile web ads. It can be done directly or through respective advertising software, such as Demand Side Platforms or DSPs. In-app ads over mobile web ads.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digiday

SEPTEMBER 22, 2022

Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. We were testing them in 2019 and they did not work well for us. A lot of retail media networks come into play.

Media 63

Media Cookies Conversion Rate Affiliates 63

Digiday

FEBRUARY 8, 2023

Speaking earlier that week at AdExchanger’s Industry Preview , Arete Research’s Rocco Strauss speculated that the industry’s largest independent demand-side platform The Trade Desk or Shopify may be in the running.

Retail 66

Retail Ad Tech Demand Side Platform Media 66

VideoWeek

AUGUST 8, 2023

percent compared with pre-Covid levels (H1 2019). And in June the company announced a partnership with US demand-side platform The Trade Desk to bring programmatic buying to connected and linear TV, across multiple markets. RTL’s TV ad revenues reached €1,187 million in H1 2023, down 12.5 percent on H1 2022, and 15.5

Demand Side Platform 52

Demand Side Platform Entertainment Advertising Audience 52

Digiday

NOVEMBER 20, 2022

30, 2019, Digiday has updated this article to include a video that helps to illustrate what fingerprinting is. That list includes ad verification firm DoubleVerify and demand-side platform MediaMath. Originally published on Aug. The cookie is the best-known method for identifying and tracking people online.

Cookies 69

Cookies Ad Tech Demand Side Platform Ad Targeting 69