VideoWeek

AUGUST 12, 2022

Demand-side platform The Trade Desk seems to be weathering the ad recession storm for now, reporting in its earnings this week that total revenues were up 35 percent year-on-year in Q2. Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. The Trade Desk Posts 35 Percent Growth in Q2. The Week for Publishers.

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Advertising GDPR Banner Healthcare 98

Adtelligent

JULY 19, 2022

Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Display advertising.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

VideoWeek

JUNE 12, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. These latter two units will jointly operate under the banner of Nexxen CTRL.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

AUGUST 13, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. AdBadger reports that as of January 2019, Amazon’s regular cost per click (CPC) is usually about $0.97. 7 SEO Copywriting Tips to Increase Your Rankings in 2019. Get A Free Consultation.

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Video Ads Conversion CPC Banner 110

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019.

Marketing 111

Marketing SEO Machine Learning Banner 111

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. Before choosing an advertising solution, be sure to ask these 15 crucial questions.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. NOW UPDATED! 3) Chatbots.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2019: Firefox releases its Enhanced Tracking Prevention (ETP) features. – Clearcode 3.

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Cookies First-Party Cookies Audience Retargeting 90