InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019?

Advertising 52

Advertising Banner Marketing Rich Media 52

Adtelligent

JULY 19, 2022

Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. It serves the same purpose as traditional ads – to draw the attention of the intentional customer and engage the viewer. ” Mobile advertising. Display advertising.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

VideoWeek

AUGUST 12, 2022

French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. News Corp Bucks Trend with Growing Ad Revenues.

Advertising 98

Advertising GDPR Banner Healthcare 98

InMobi

SEPTEMBER 30, 2019

Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app. For performance marketers, the best ones leverage all the best that mobile has to offer, and have a clear purpose in mind. Let’s consider a simple banner ad, for example. In the U.S., In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

VideoWeek

JUNE 12, 2023

Tremor International this morning announced it is rebranding as Nexxen, bringing its portfolio of ad tech businesses including Unruly, Amobee, Tremor Video and Spearad under one brand in the process. These latter two units will jointly operate under the banner of Nexxen CTRL.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 6) What Ad Formats Do They Support? 11) What Auction Mechanics Do They Use?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2006: Popular ad-blocking software, Adblock Plus, launches. – Clearcode 3.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90