InMobi
MARCH 12, 2020
First released in May 2017 - the ads.txt solution for website and mobile web publishers has seen tremendous success,” said Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi. Let’s take a look at its effect on the mobile ad tech space over the past 12 months. So far, the signs certainly look promising.
InMobi
DECEMBER 13, 2019
The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019?
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InMobi
SEPTEMBER 11, 2019
When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Specialized vs. Omnichannel DSPs: Market Factors to Consider As we noted in our July 2019 webinar with Adweek, consolidation continues to happen among omnichannel DSPs in the ad tech space.
Clearcode
DECEMBER 12, 2022
Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. While many telcos have failed to make their AdTech businesses work, there are companies that have succeeded, such as Alticel, Ericsson and T-Mobile.
Adtelligent
JULY 19, 2022
Their advantages include that users are more likely to respond to mobile advertising , according to polls, and this channel shows outstanding levels of engagement. Mobile ads are tailored for various types of smart devices and can appear in all kinds of apps on mobile devices. The continuous growth of mobile ad spending.
VideoWeek
AUGUST 12, 2022
French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. News Corp Bucks Trend with Growing Ad Revenues.
InMobi
SEPTEMBER 30, 2019
Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app. According to InMobi’s 2019 Mobile Programmatic Advertising Trends report , U.S. The effectiveness of mobile-optimized ad formats is amplified further through dynamic creative optimization (DCO).
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