illumin

JANUARY 12, 2024

In 2019 , 56.3% of total programmatic ad spend. Meta already makes it incredibly easy to include their ads in your programmatic approach; Facebook ads purchased directly from Facebook’s ad inventory are delivered programmatically.

Demand Side Platform 105

Demand Side Platform Ad Space Display Advertising Ad Inventory 105

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Although a 2019 consultation , following publication of its preliminary report, featured breaking up the adtech giant as one of a number of potential remedies.).

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

InMobi

MARCH 12, 2020

Calculating the Impact of App-Ads.txt on In-App Programmatic Advertising If nothing else, app-ads.txt has proven to be enormously popular among the app developers and app publishers that make money by offering up ad inventory. This helps to explain why supply-side platforms like PubMatic were strict about enforcement as well.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Inventory Education 52

InMobi

JULY 10, 2018

How will everything look in 2019, 2020 and beyond? Based on trends from the recent past, here’s what we see happening in the coming months and years: 1) Short, In-Your-Face Video Ads Will be the Norm While the amount of time people are spending on their phones is rising, users don’t want their time interrupted by too much advertising.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? DSPs also often centralize ad bidding and reporting in one interface. In this case, the DSP would have access to allow users to bid on the inventory available across both exchanges.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Digiday

OCTOBER 31, 2022

Time will tell if (and when) Bloomberg Media makes a move on resellers or any other ad tech middlemen. For example, the publisher talked about conducting an audit of demand-side platforms — the ad tech vendors that actually buy impressions — as recently as 2019.

Media 58

Media Advertising Ad Tech Demand Side Platform 58

Automatad Inc.

NOVEMBER 20, 2023

When they switched from open auctions to preferred deals in the ratio of 70:30 to 30:70 from Q1 2019 to Q3 2020, they achieved an 80% increase in the viewability of preferred deal ads. The contact of the people on your side who will participate in the negotiation and deal completion. When Preferred Deals Are Not for You?

CPM 52

CPM Header Bidding Ad Space Impressions 52