TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. However the DPC is being sued for inaction over complaints that date back to 2018.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Demand-side platforms.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Clearcode

DECEMBER 12, 2022

Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. In 2019 T-Mobile bought PushSpring, an AdTech company specializing in mobile ads and push notifications. The Telcos That Entered AdTech and Succeeded.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. The company is reportedly in discussions with Egmont, Schibsted and Bonnier, which sold TV4 Group to Telia for SEK10 billion in 2019.

Media 52

Media Agency Entertainment Cookies 52

VideoWeek

FEBRUARY 23, 2024

Vice is also in “advanced discussions” to sell Refinery29, the female-focused media company it bought for $400 million back in 2019. The tool will use generative AI to target niche audiences, and to suggest effective placements for advertisers based on their messaging and objectives.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

illumin

JUNE 7, 2018

It makes sense for website owners to work with display networks as these networks essentially broker their ad-space for them by providing advertisers with a wide variety of attractive (relevant) websites on which to serve their ads. Revenue (and Projected Revenue) By Year In Billions. Display Network. Google Display. Microsoft Display.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Adtelligent

JULY 19, 2022

In addition, lead form ads offer other data on potential leads requiring minimal interaction with the web source. Search Map listing ads. Targeted advertising on Google Maps is a perfect way to find local users and turn them into leads. Ads on Maps help people to find the location of the business quickly.

Advertising 98

Advertising Video Ads Banner Display Advertising 98