Digiday
JANUARY 22, 2023
Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said.
TechCrunch Ads
MAY 26, 2022
Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). Although a 2019 consultation , following publication of its preliminary report, featured breaking up the adtech giant as one of a number of potential remedies.).
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TechCrunch Ads
MAY 16, 2022
Highly sensitive personal data on web users is, meanwhile, routinely sucked up and shared for ad targeting purposes, as previous ICCL reports have detailed in hair-raising detail. “RTB is the biggest data breach ever recorded,” argues the ICCL. and 197 billion times in Europe every day.”
Digiday
JANUARY 10, 2023
We’re already performing better than a lot of the other ad targeting systems out there. So much so that the last time we had to raise capital was in 2019 when we brought in $50 million to the business. Finally, there’s a cross campaign performance analyst part of the plan, which we’ll launch early in 2023.
MNTN
NOVEMBER 16, 2023
You can advertise on Hulu using the self-service Ad Manager. Disney bought a majority stake in Hulu in 2019, which means you can also advertise on Disney+, ESPN+, and other networks, depending on your account level. Once you have an account, you can create and post ads through Ad Manager.
MNTN
NOVEMBER 16, 2023
You can advertise on Hulu using the self-service Ad Manager. Disney bought a majority stake in Hulu in 2019, which means you can also advertise on Disney+, ESPN+, and other networks, depending on your account level. Once you have an account, you can create and post ads through Ad Manager.
Martech
MARCH 15, 2022
At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.
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