Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

First-Party Cookies 109

First-Party Cookies Cookies Impressions Ad Exchange 109

Adtelligent

MARCH 12, 2020

In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. Third-party cookies have been the base for programmatic advertising intended for ad serving and cross-site tracking since 1994. Digital Ad Spending Worldwide According To Emarketer.

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Single Grain

JULY 25, 2019

This is because audiences and ad targeting are ever-changing, which means that data can quickly become outdated. Customer Acquisition Trends for 2019 & Beyond (with FAQs). Retarget Customers More Effectively. Retargeting offers one of the highest ROIs in online advertising. Dive Deeper: . Click To Tweet.

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

Single Grain

SEPTEMBER 5, 2019

This is because audiences and ad targeting are ever-changing, which means that data can quickly become outdated. Customer Acquisition Trends for 2019 & Beyond (with FAQs). Retarget Customers More Effectively. Retargeting offers one of the highest ROIs in online advertising. Dive Deeper: . Click To Tweet.

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

Single Grain

AUGUST 19, 2019

2) Target Deeper. Be more specific in who your ads target. Ensuring that each ad is laser-targeted toward a small sub-group of people is the most straightforward way to increase the relevance of your ads : Facebook’s ad targeting options are substantial. 6 Facebook Ad Hacks Crushing It in 2019.

Impressions 80

Impressions Audience Banner A/B Testing 80

Single Grain

JUNE 21, 2019

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 Then select this post every time you’re setting up a new ad campaign. Dive Deeper: 8 Facebook Ad Copywriting Tricks to Maximize Conversions. 6 Facebook Ad Hacks Crushing It in 2019.

A/B Testing 111

A/B Testing Audience Banner Conversion 111

Single Grain

NOVEMBER 15, 2019

Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook. But creating relevant videos and using ad targeting can ensure that the right people view it — and, more importantly, take action on your message. 6 Facebook Ad Hacks Crushing It Today.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97