VideoWeek

FEBRUARY 23, 2024

Vice is also in “advanced discussions” to sell Refinery29, the female-focused media company it bought for $400 million back in 2019. The companies are aiming to grow their revenues by making it easier for advertisers to buy programmatically across their offerings, while driving technical innovation in ad sales.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Ad Monsters

APRIL 9, 2024

He founded Quan Media Group in 2019 and has since amassed over 100 clients, primarily through referrals. While Quan Media Group offers media plans, audience profiling, programmatic ad targeting, and measurement reports, Rappaport rejects the “agency” label.

Pop-Up 77

Pop-Up Retail Audience Brand Awareness 77

Digiday

JANUARY 24, 2023

Discovery, YouTube and Netflix are weighing free, ad-supported streaming TV entries. And the same situation may be bubbling up in streaming’s ad market. So it’s not like size necessarily matters any more at the moment to streaming ad buyers than it did a year ago. Meanwhile, Warner Bros.

Pop-Up 55

Pop-Up Ad Tech Agency Advertising 55

Single Grain

JUNE 21, 2019

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 The shares and likes you get on your Facebook ads and posts are nothing but a form of social proof. Then select this post every time you’re setting up a new ad campaign. 6 Facebook Ad Hacks Crushing It in 2019.

A/B Testing 111

A/B Testing Audience Banner Conversion 111

Single Grain

NOVEMBER 15, 2019

Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook. But creating relevant videos and using ad targeting can ensure that the right people view it — and, more importantly, take action on your message. 6 Facebook Ad Hacks Crushing It Today.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

AUGUST 3, 2021

Streaming TV lets you target users of a particular demographic or in a specific location. streaming TV ads) in 2019, which has continued to grow sharply. Generation Stream is more trendsetting: they are more likely to be open-minded, pop-culture influenced, and politically engaged.” What Is Generation Stream?

Advertising 59

Advertising Video Ads Audience Impressions 59

Single Grain

DECEMBER 27, 2019

BBC and Google both released their own services in 2019, leading to a minor fall-out as BBC pulled their services from Google. Speaking of Google , “companies with massive reach and powerful ad-targeting platforms like Facebook, Google, LinkedIn or Twitter begin seriously entering the audio space.” Click To Tweet.

SEO 23

SEO Audience Pop-Up Communications 23