TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. However the DPC is being sued for inaction over complaints that date back to 2018.

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Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Demand-side platforms.

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First-Party Cookies Cookies Impressions Ad Exchange 115

VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. The company is reportedly in discussions with Egmont, Schibsted and Bonnier, which sold TV4 Group to Telia for SEK10 billion in 2019.

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illumin

JUNE 7, 2018

It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform. Display Network.

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VideoWeek

FEBRUARY 23, 2024

Vice is also in “advanced discussions” to sell Refinery29, the female-focused media company it bought for $400 million back in 2019. The tool will use generative AI to target niche audiences, and to suggest effective placements for advertisers based on their messaging and objectives.

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Digiday

NOVEMBER 20, 2022

30, 2019, Digiday has updated this article to include a video that helps to illustrate what fingerprinting is. I don’t see a wide utilization of fingerprinting,” said Mark Connon, COO of Tapad, an ad tech company that specializes in cross-device advertising. Is this just for ad targeting? Originally published on Aug.

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Cookies Ad Tech Demand Side Platform Ad Targeting 69

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

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