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WTF is Appleā€™s Private Click Measurement?

Digiday

Originally published on May 29, 2019, this article has been updated to include an explainer video and to reflect Apple changing the name from Privacy Preserving Ad Click Attribution to Private Click Measurement in 2021. WTF is Privacy Preserving Ad Click Attribution Private Click Measurement?

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52 In-App Advertising Statistics You Should Know

InMobi

By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. mobile ad spending grew around 20 percent between 2017 and 2018. When will mobile become more popular than TVs?

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Five Trends That Will Shape Mobile Adtech in 2018

InMobi

In 2018, mobile video ad spend is expected to grow 49%, to nearly $18 billion, and people around the world will watch 25% more video on phones and tablets, according to toZenith.

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Why we care about adtech: The complete guide

Martech

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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How Are In-App Advertising Rates Calculated?

InMobi

The average click-through rate of all banner ads is around 0.06 percent , but even that might be too high since around three in five banner ad clicks are thought to be accidental. The average CPM for a native ad on mobile in 2018 was $10, making it one of the most expensive ad formats available.

CPM 52
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How much ad revenue can apps generate?

Monetize More

Monitoring CPC or CPA is done routinely on the ad server-side because clicks and purchases or conversions are recorded when a customer clicks through from the ad to an external website. Your compensation is normally calculated by measuring the ad clicks from your site as the publisher. How Does Revenue Work?

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The Google anti-trust trial: A deep dive into the details

Martech

Dijk worked for Google for more than a decade until 2019, before he joined Booking.com, and the line of questioning undertaken by the defence appeared to hint that his exit from the company was not amicable. Expediaā€™s former COO claims ad payments to Google ballooned x10 ā€“ but traffic didnā€™t follow (Oct.