Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. What Is Facebook Retargeting?

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Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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First-Party Cookies Cookies Impressions Ad Exchange 118

InMobi

JANUARY 22, 2019

The idea here is that the brand is only paying when someone actively interacted with the ad by clicking on it. This is how the ads that appear on search engine results pages, alongside ads in retargeting campaigns, are paid for typically. The average click-through rate of all banner ads is around 0.06

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Automatad Inc.

FEBRUARY 22, 2022

With the target of addressing some primary use cases like targeting, retargeting, measurement, and attribution, the Privacy Sandbox for Android proposal will include app versions of Google’s existent Privacy Sandbox solutions like FLEDGE, Topics API, and Core Attribution API. – Scott Brown, President, Texas Monthly ( Src ).

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Single Grain

OCTOBER 3, 2019

Sure, it cost us more money, more than 5x, but the conversion rate was so much higher that it was actually more profitable than those 20-cent clicks. Dive Deeper: Facebook Ads: 7 Changes All Marketers Need to Know in 2019. Try Using Facebook Lead Ads. Learn More: How to Increase Mobile Conversions With Facebook Lead Ads.

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Single Grain

AUGUST 19, 2019

Ensuring that each ad is laser-targeted toward a small sub-group of people is the most straightforward way to increase the relevance of your ads : Facebook’s ad targeting options are substantial. Go smaller and more niche with each individual ad. 6 Facebook Ad Hacks Crushing It in 2019.

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Impressions Audience Banner A/B Testing 80

Single Grain

JULY 8, 2019

Google Ads, especially, has increasingly been automating their ad creation and delivery with features like Dynamic Search Ads, Ad Customizers, Automated Bidding, and more. Facebook isn’t far behind with their Automated Ads and Dynamic Creative Ads features. Click here to download it for free right now!

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