Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. What Is Facebook Retargeting?

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Retargeting Conversion Audience Banner 110

Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 112

First-Party Cookies Cookies Impressions Ad Exchange 112

InMobi

JANUARY 22, 2019

The idea here is that the brand is only paying when someone actively interacted with the ad by clicking on it. This is how the ads that appear on search engine results pages, alongside ads in retargeting campaigns, are paid for typically. The average click-through rate of all banner ads is around 0.06

CPM 52

CPM CPC Advertising Banner 52

Single Grain

OCTOBER 3, 2019

Really dig into the stats on each ad to figure out what you can do to improve the click-through rate (CTR). For example, if you're targeting your ad to people between 18-65 years old (I hope you're not!), you can see which age segments perform the best for your ads. Try Using Facebook Lead Ads.

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Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

AUGUST 19, 2019

Ensuring that each ad is laser-targeted toward a small sub-group of people is the most straightforward way to increase the relevance of your ads : Facebook’s ad targeting options are substantial. Go smaller and more niche with each individual ad. 6 Facebook Ad Hacks Crushing It in 2019.

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Impressions Audience Banner A/B Testing 80