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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

GDPR would eliminate the need for individual countries to write their own regulations — as well as requiring any company, regardless of location, that markets goods or services to EU residents to comply with the law. This will support a smooth functioning of the GDPR cooperation and dispute resolution mechanisms,” the Commission noted.

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Why This European Identity Company Deleted All Of Its Data And Started Over

AdExchanger

In late May 2019 – one year after GDPR went into effect – European identity solutions provider Roq.ad decided to delete all of its data and rebuild its cross-device graph from scratch. The post Why This European Identity Company Deleted All Of Its Data And Started Over appeared first on AdExchanger.

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2019 Trends: Greater Accountability and Digital Advertising Transparency

InMobi

In 2019, we expect brands and their advertising partners to focus more on accountability and digital advertising transparency. Note: This is the first in our series on top trends for 2019. companies already have adopted much more transparent data policies and easier opt-outs in response to the requirements of GDPR.

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The WIR: TikTok Introduces Paywalled Long-Form Content, UK Unveils its GDPR Replacement, and Publishers’ Online Video Revenues Fall

VideoWeek

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. Ralston-Good joined MediaCom in 2019 before being promoted to Global Client President and then Chief Transformation Officer. He succeeds Philippe Denery, and will join the TF1 Group’s Executive Committee.

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2019 Mobile Data Monetization Trends: Growing Value of Enterprise Data for In-App Advertising

InMobi

Of all of the mobile data monetization trends likely to take off in 2019, none will be as transformative to every business function as the growing value of all data collected. Brands: if you don’t take a smarter approach to data usage and data management, then your advertising campaigns are going to fall flat in 2019.

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EU’s ruling against Facebook a big blow to first-party data usage

Martech

In 2019, Facebook parent Meta sued German regulators who ordered the social media giant to stop collecting users’ data without their consent. They said that not only was Facebook violating the EU’s GDPR , but that its dominance in social media made this an antitrust issue as well. . What happened. What’s next.

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Europe’s Top Court Rules Against Meta in Ad Data Case

VideoWeek

The court case relates to a ruling made by Germany’s Federal Cartel Office (FCO), or Budeskartellamt, back in 2019. But it also opens the door for other competition regulators in Europe to make rulings relating to the GDPR. And where appropriate, they should consult with their local data regulators on any possible infringements.

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