InMobi
DECEMBER 17, 2018
Of all of the mobile data monetization trends likely to take off in 2019, none will be as transformative to every business function as the growing value of all data collected. Brands: if you don’t take a smarter approach to data usage and data management, then your advertising campaigns are going to fall flat in 2019.
SODP
JULY 3, 2019
Developed by global one-to-one marketing specialist Clicksco Group, Carbon DMP uses data science and machine learning (ML) to deliver intelligent insights into customer behaviour and intent to build and export better performing audiences that aim to reduce campaign costs, improve results and increase revenues.
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Martech
NOVEMBER 5, 2021
According to Adobe Experience League , “Predictive Audiences (PA) utilizes AI and machine learning to enable you to target audiences more effectively and take proactive steps to reach your marketing goals.” The latest release offers enhancements to this feature. Are you wondering if you have access to Predictive Audiences?
InMobi
DECEMBER 19, 2019
By combining high-quality data sources with machine learning algorithms, advertisers can more effectively determine how well certain creatives, messages, channels, etc. We see the limitless potential for machine learning in digital advertising. Another great application for this data is for predicting performance.
PrograMetrix
AUGUST 17, 2022
Google released GA4 in its beta version in 2019, so it's been around for a while. Google is serious about forcing companies to switch to GA4 because it's helping them and their users become more GDPR and CCPA compliant. It will then use that information and machine learning to create separate analytics channels.
Lemonads
SEPTEMBER 27, 2020
It’s estimated that the digital advertising industry lost more than $42 billion in 2019 alone and that number can reach a staggering $100 billion by 2023 if the problem is not addressed properly. Today, this platform provides advertising fraud protection for all parts of the funnel , which includes pre-bid as well as post-conversion events.
Lemonads
AUGUST 26, 2020
According to some estimates, the digital marketing industry lost more than $42 billion to ad fraud in 2019, which adds up to more than 4.7 Fraud Analysis System Powered By Machine Learning Machine learning is one of the most exciting technologies available today because it can parse and assess data to make decisions without human input.
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