Digital Turbine
JULY 28, 2022
Having established its presence in India 70 years ago, Johnson & Johnson (J&J) has always maintained a strong level of brand trust among Indian consumers across a wide range of product segments. However, in 2019, random tests conducted by a state drug authority stirred controversy around its baby shampoo brand, Johnson’s Baby.
Adtelligent
JULY 19, 2022
According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. A proper application can bring visible results and significantly improve brand awareness. Display advertising. ” Mobile advertising.
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illumin
DECEMBER 14, 2023
Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games.
illumin
DECEMBER 14, 2023
Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games.
InMobi
DECEMBER 21, 2020
Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness. In Q4 2018 and Q1 2019, video ad spending in the U.S. that had interactive end cards went from 10% in 2018 to 60% in 2019. between 2017 and 2018.
Martech Series
NOVEMBER 23, 2022
Some examples of this include banners, interstitials, playable or rewarded videos. Empowering brands to simplify and scale audience engagement. Through brand awareness, performance and forecasting capabilities, immersiion helps advertisers achieve scalable growth.
InMobi
SEPTEMBER 30, 2019
For example, they may have one partner for brand awareness at the top of the funnel, one partner for driving engagement and interest and then another one just for user acquisition — and that’s it. Let’s consider a simple banner ad, for example. Originally a holdover from the desktop world, banners these days only offer reach.
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