Digital Turbine

JULY 28, 2022

Having established its presence in India 70 years ago, Johnson & Johnson (J&J) has always maintained a strong level of brand trust among Indian consumers across a wide range of product segments. However, in 2019, random tests conducted by a state drug authority stirred controversy around its baby shampoo brand, Johnson’s Baby.

Education 40

Education Click Through Rate Pharmaceuticals Banner 40

InMobi

DECEMBER 21, 2020

Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness. The average completion rates of both horizontal and vertical video ads. In Q4 2018 and Q1 2019, video ad spending in the U.S. between 2017 and 2018.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

SEPTEMBER 30, 2019

For example, they may have one partner for brand awareness at the top of the funnel, one partner for driving engagement and interest and then another one just for user acquisition — and that’s it. Let’s consider a simple banner ad, for example. Originally a holdover from the desktop world, banners these days only offer reach.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. As of 2019 , there are: 1.6

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

JUNE 10, 2019

And Prime Day 2019 is expected to be even bigger. Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Read on for our top tips to get prepared ahead of time for Prime Day 2019.

Retail 71

Retail Banner Click Through Rate Conversion Rate 71

Single Grain

AUGUST 13, 2019

With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

JUNE 20, 2023

The Importance of Mobile Commerce Mobile commerce, or m-commerce (and mcommerce), is the segment of e-commerce that involves shopping through mobile devices and has become essential these days. It’s vital for businesses to provide a seamless shopping experience for mobile customers, who prioritize speed and personalization.

Advertising 52

Advertising Audience ROI Click Through Rate 52