InMobi
JUNE 9, 2020
As a sequel to our blog on the video programmatic spends across Asia , we unravel the performance of video programmatic ads in Southeast Asia, ANZ and India for the period between Q2, 2019 to Q1, 2020 Programmatic Video Performance in Southeast Asia 1.Video When compared to banner ads, video ads deliver 4X higher engagement 2.Engagement
InMobi
AUGUST 15, 2019
Download the 2019 Mobile Programmatic Advertising Report Today! Here’s what our Mobile Programmatic Advertising Trends 2019 report found. In Q1 2019, only 45% of all mobile programmatic ad spending went to banners in the U.S. In Q1 2019, U.S. Between 2017 and 2018, programmatic ad spending in China rose 102%.
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InMobi
DECEMBER 13, 2019
The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,
Automatad Inc.
OCTOBER 26, 2023
Nonlinear video ads are ads that run concurrently with the video content, usually in the form of overlays or banners that appear on top of the video player. There are three main formats of out-stream ads: in-page, in-banner, and in-text. In-banner out-stream ads are video players within the standard display ad units.
InMobi
SEPTEMBER 17, 2019
LEARN MORE To help establish viewability guidelines and benchmarks in the digital advertising space, Integral Ad Science (IAS) recently released its Media Quality Report for the first half of 2019. Figures from IAS around mobile video advertising correspond to numbers highlighted in InMobi’s 2019 Mobile Programmatic Advertising Trends report.
Digital Turbine
JULY 28, 2022
However, in 2019, random tests conducted by a state drug authority stirred controversy around its baby shampoo brand, Johnson’s Baby. With education and awareness in mind, the mobile interstitial banner showed the brand new bottle for Johnson’s Baby. Johnson’s Baby saw a significant uplift in brand awareness of 20% in 2019.
InMobi
SEPTEMBER 19, 2019
Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.
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