InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

Automatad Inc.

OCTOBER 26, 2023

Nonlinear video ads are ads that run concurrently with the video content, usually in the form of overlays or banners that appear on top of the video player. There are three main formats of out-stream ads: in-page, in-banner, and in-text. In-banner out-stream ads are video players within the standard display ad units.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

InMobi

DECEMBER 21, 2020

In Q4 2018 and Q1 2019, video ad spending in the U.S. After all, videos are inherently much more visible than smaller ad formats like banners, which ensures both improved viewability and engagement. that had interactive end cards went from 10% in 2018 to 60% in 2019. between 2017 and 2018.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

JANUARY 23, 2022

And time spent playing mobile games is expected to rise by 17% between 2019 and 2023, eMarketer predicts. For example, InMobi’s own data has found that, compared to the average click-through rate (CTR) for banner ads, vertical videos perform 11x better. Leading the charge here is mobile gaming.

Banner 52

Banner Viewability Cookies Click Through Rate 52

InMobi

OCTOBER 27, 2020

In 2019, InMobi Exchange grew north of 25% between Q3 and Q4. the typical video click-through rates (CTRs) were 10x greater than the CTRs for banners on average and 2x greater than the average CTR for native ads. Brand spending witnessed 4x growth and UA spends grew by 7x in this period.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52