InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

SEPTEMBER 17, 2019

LEARN MORE To help establish viewability guidelines and benchmarks in the digital advertising space, Integral Ad Science (IAS) recently released its Media Quality Report for the first half of 2019. This IAS report shows how far the mobile app advertising space has progressed. In the U.S., via InMobi Exchange are 20 seconds or less.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.

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Advertising Viewability Video Ads Demand Side Platform 52

InMobi

SEPTEMBER 30, 2019

Let’s consider a simple banner ad, for example. Originally a holdover from the desktop world, banners these days only offer reach. This is why interactive, rich media creatives are on the rise. approximately 30% of banners and around 40% of all display ads leverage rich media creative experiences now.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

JANUARY 23, 2022

And time spent playing mobile games is expected to rise by 17% between 2019 and 2023, eMarketer predicts. Interactive Mobile Formats Drive Engagement Not only is mobile where most of us spend our time, but it also offers several uniquely engaging ad formats not available in other media channels. smartphone owners are games.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Single Grain

JULY 31, 2019

UPDATED FOR 2019! Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Click here to download your free guide right now! click-through rate (compared to just 3.9%

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Advertising Mobile Ads Banner Rich Media 100