InMobi
DECEMBER 13, 2019
The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,
Martech Series
NOVEMBER 23, 2022
Some examples of this include banners, interstitials, playable or rewarded videos. Enables advertisers to create engaging standard, rich media and video creative ads seamlessly inside the same platform, A/B test creative. In-game: Non-intrusive advertising solutions that blend in-game for an optimal gaming experience.
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InMobi
OCTOBER 15, 2019
Note: Originally published in Campaign Asia on October 8, 2019. InMobi’s 2019 Mobile Programmatic Advertising report shows a synonymous trend for global in-app spends with North America alone accounting for 59%. In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018.
InMobi
SEPTEMBER 17, 2019
LEARN MORE To help establish viewability guidelines and benchmarks in the digital advertising space, Integral Ad Science (IAS) recently released its Media Quality Report for the first half of 2019. This IAS report shows how far the mobile app advertising space has progressed. In the U.S., via InMobi Exchange are 20 seconds or less.
InMobi
SEPTEMBER 19, 2019
Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.
InMobi
SEPTEMBER 30, 2019
Let’s consider a simple banner ad, for example. Originally a holdover from the desktop world, banners these days only offer reach. This is why interactive, rich media creatives are on the rise. approximately 30% of banners and around 40% of all display ads leverage rich media creative experiences now.
InMobi
JANUARY 10, 2019
Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. Here’s why: 1) Your Target Audience Uses Mobile Apps a Lot In 2019, the average smartphone owner in the U.S. will spend over two hours every day using apps - 134 minutes to be precise in 2019, according to eMarketer.
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