InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. In the U.S.,

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Viewability Mobile Ads Banner Click Through Rate 52

InMobi

AUGUST 15, 2019

Download the 2019 Mobile Programmatic Advertising Report Today! We don’t know which financial services marketer said this to Digiday in 2017, but perhaps no quote so appropriately sums up how many marketers and advertisers feel about programmatic ad buying today. In Q1 2019, U.S. GET REPORT

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Click Through Rate Advertising Banner Mobile Ads 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019?

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Advertising Banner Marketing Rich Media 52

Digital Turbine

JULY 28, 2022

However, in 2019, random tests conducted by a state drug authority stirred controversy around its baby shampoo brand, Johnson’s Baby. The company reached out to its mobile-savvy target audience of young parents via their smartphones with a compelling mobile ad unit that simulated their shopping experience.

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Education Click Through Rate Pharmaceuticals Banner 40

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. Contrast banner ads with video ads.

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InMobi

JANUARY 23, 2022

Leading the charge here is mobile gaming. And time spent playing mobile games is expected to rise by 17% between 2019 and 2023, eMarketer predicts. For example, InMobi’s own data has found that, compared to the average click-through rate (CTR) for banner ads, vertical videos perform 11x better.

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Banner Viewability Cookies Click Through Rate 52

InMobi

MAY 21, 2019

Percentage of total digital consumer spending coming from mobile: Close to 40 percent of all e-commerce sales originate from mobile devices. More than four out of every five smartphone owner uses their mobile device while shopping in a brick-and-mortar store. When will mobile become more popular than TVs? billion by 2022.

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Advertising Video Ads Mobile Ads Viewability 52