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Benefits of Native Ads in Today’s Digital Marketing Mix

Martech Series

Native ads follow a seamless promotional approach compared to other apparent methods such as banner ads. Native ads do not pop out from anywhere to irritate your target audience. Google launched the mobile-first index in 2019, and it said that if sites want to perform, they must stand out on mobile devices. Wrapping Up.

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The Mystery of Dark Patterns: The Publisher’s CMP Nightmare

Ad Monsters

The practice is becoming progressively sophisticated and it aims to trick consumers into buying products or unwillingly giving up their data. These include mediums such as ecommerce, cookie consent banners, children’s apps, and subscription sales. Instead, they steer them in a way that makes them give up their most personal data. .

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A quick guide to in-game advertising, the next game changer for marketers

illumin

This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience.

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Brands extend inclusive marketing efforts beyond Black History Month

Digiday

Shoppers increasingly want to reach Black men and women all year long and marketers have shifted their focus, including to keep up with Gen Z, which is more diverse than previous generations. According to Pew Research in 2019, one in every four Gen Zers are Hispanic in comparison to just 12% of Gen Xers in 1987.

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Considering leaving Twitter? Here’s a roundup of alternatives

Digiday

So it’s no surprise that in the wake of Elon Musk’s takeover, there have already been a number of platforms that have popped up and either promoted themselves or had their names thrown in the ring as potential Twitter alternatives. Founded: October 2019. HQ: Germany. What is it? Hive Social is a microblogging site.

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Ad Network vs Affiliate Network: What is the Difference?

Lemonads

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. The rapid growth of affiliate marketing shows no signs of slowing down, which has inspired many people to take up the mantle and try to succeed in this competitive playing field.