More About Advertising

APRIL 11, 2024

Doubal and Thomson joined McCann London in 2012 from then high-flying Wieden & Kennedy London as ECDs in 2012. The two teamed up initially at Mother … The post McCann UK creative leaders jump ship for M&C Saatchi first appeared on More About Advertising. They became regional CCOs across the UK in 2019.

Shipping 59

Shipping Advertising Agency 59

InMobi

SEPTEMBER 25, 2012

John's seminar had a phenomenal attendance attracting an audience of 90+ including individuals from key brands, agencies and advertisers. One of the key announcements at this year's event were the finalists for the Digital Hall of Fame 2012. Gone are the days of an overall market and traditional segmentation!

Audience 52

Audience Agency Marketing Advertising 52

Nick Burcher

JANUARY 9, 2012

Personal thoughts on the evolution of media and advertising. Monday, 9 January 2012. Moxie 2012 Trends Report from Moxie Interactive. Moxie Interactive have published their Moxie 2012 Trends report and it contains a host of useful information alongside fascinating predictions for the year ahead. Funkadelic Advertising.

Media 71

Media Advertising Marketing 71

Bhatnaturally

JANUARY 28, 2024

I still love the business of advertising (I left the ad agency business in 2012) and finding ads which add value to a brand through creativity is a pleasure. Every week, I attempt to curate a list of clutter-breaking ads. Here are some ads which caught my eye this past week. Heinz: the wait Can [.]

Agency 65

Agency Advertising 65

Nick Burcher

DECEMBER 31, 2011

Personal thoughts on the evolution of media and advertising. Sunday, 1 January 2012. Happy New Year 2012 from London! [HD The London New Year 2012 Fireworks mix was put together by BBC DJ Nihal with Dan Mumford over a month in a Radio 1 studio - you can download the full mix from Nihals Soundcloud here : [link].

Media 90

Media Advertising Marketing 90

VideoWeek

DECEMBER 13, 2023

The advertising industry has the unique ability, and responsibility, to promote tolerance through its work. VideoWeek asked seven advocates from across the UK advertising sector about the prevalence of discrimination, and the changes needed to create a more welcoming environment for the LGBTQ+ community.

Advertising 69

Advertising Non-Profit Healthcare Agency 69

Advertising to Baby Boomers

MARCH 4, 2021

Bob Hoffman tipped me off in a tweet : Here's something rare: Intelligent people talking about advertising. AdContrarian) March 4, 2021 Why is advertising so unpopular? by Paul Feldwick It has been widely accepted over the last few years that consumers feel advertising is a nuisance. Culled from some surveys : Oh!

Advertising 59

Advertising Pop-Up Retargeting Marketing 59

Basis

APRIL 18, 2023

of the US population will listen to a podcast each month—a number that’s steadily increased since Apple first released their podcast app in 2012. Given these benefits, it’s no wonder that more and more advertisers are incorporating podcasts into their omnichannel media mix. In 2023, 38.3% Read on to find out: 1.

Advertising 70

Advertising Audience Marketing Media 70

InMobi

AUGUST 7, 2012

Marketers and advertisers have caught this trend and have been targeting the mobile ecosystem as an essential platform for marketing their brands. The eMarketer survey shows that 27% of people will watch the 2012 Olympic Games on their smartphones, and 44% said that they would interact with social mediduring the Olympics.

Finance 40

Finance Communications Audience Marketing 40

Basis

APRIL 18, 2023

of the US population will listen to a podcast each month—a number that’s steadily increased since Apple first released their podcast app in 2012. Given these benefits, it’s no wonder that more and more advertisers are incorporating podcasts into their omnichannel media mix. In 2023, 38.3% Read on to find out: 1.

Advertising 52

Advertising Audience Marketing Media 52

Basis

APRIL 18, 2023

of the US population will listen to a podcast each month—a number that’s steadily increased since Apple first released their podcast app in 2012. Given these benefits, it’s no wonder that more and more advertisers are incorporating podcasts into their omnichannel media mix. In 2023, 38.3% Read on to find out: 1.

Advertising 52

Advertising Audience Marketing Media 52

Martech

AUGUST 29, 2023

Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. As a result, expect more advertisers to move their ad buys from linear TV to YouTube.” ” Deep dive.

Advertising 110

Advertising MarTech Audience Media 110

Ad Colony

JUNE 13, 2022

One year removed from Apple’s privacy changes, mobile advertisers felt that mobile advertising became more difficult. What is more optimistic, though, is that 85% of the same advertisers felt that 2022 would be less challenging. But it’s also likely that the changes to the advertising ecosystem will continue to evolve.

Mobile Ads 75

Mobile Ads Advertising Food Marketing 75

InMobi

SEPTEMBER 18, 2012

Joined by Marianne Stroehmann, Managing Director Interactive Media at Deutsche Telekom Group and Dan Calladine, Global Head of Media Futures at Carat, panelists explored how corporate mobile advertising is going to develop over the next 2-5 years.

Mobile Ads 52

Mobile Ads Entertainment Media Agency 52

More About Advertising

NOVEMBER 22, 2023

In 2012 she founded Altermark Americas … The post OOH Capital expands with new partner coverage in LATAM and India first appeared on More About Advertising. Claudia Damas (left) joins OOH Capital as the third partner working in the U.S. with particularly strong ties to the LATAM market.

Advertising 45

Advertising Marketing Finance Media 45

Paleo AdTech

DECEMBER 10, 2023

Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do native advertising. An early idea to automate Pinterest marketing fizzled when Pinterest “didn’t return our calls and emails,” as Ari recalls.

Native Advertising 52

Native Advertising Fashion Food Ad network 52

More About Advertising

OCTOBER 20, 2023

The group, led by chairman Hansen Ding was founded in China and since 2012 … The post OOH Capital wins Absen Group global advisory role first appeared on More About Advertising.

Advertising 45

Advertising Marketing Finance Media 45

Fuel Lines

NOVEMBER 17, 2013

H ere are some additional insights from this report: Median salary for the industry rose to $77,000 in 2013, compared to 2012’s reported $73,000 and $68,300 for 2011. © 2012 Onward Search . The salary and employee benefits your agency provides serve a major role in recruiting, retaining, and motivating staff.

Agency 278

Agency Marketing Advertising 278

Basis

JULY 27, 2022

Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand and driving up rates in multiple areas. 2022 Midterm Election Advertising Overview. 2022 Midterm Election Advertising Overview. Political CTV ad spend is expected to top $1.5B

Advertising 72

Advertising Media Marketing 72

More About Advertising

SEPTEMBER 6, 2022

Sandy Hook Promise is a body seeking to reform America’s gun laws, named after the murder of 26 people – 20 young children and six staff – at Sandy Hook Elementary School in Connecticut in 2012. The post BBDO wins Emmy for heartbreaking Sandy Hook Promise first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Relevant-Digital

OCTOBER 17, 2022

Founded in 2012, Finnish Relevant Digital offers digital advertising-related technologies and services to help media companies increase their revenue on digital services.

Ad Targeting 52

Ad Targeting Audience Advertising Media 52

InMobi

AUGUST 2, 2012

He also said that they are finding that mobile advertising is working real well for sample coupons as they now can target ads to the right person who intends to make a purchase. He talked about some of their research on consumers, where he highlighted the fact that they see the most ROI for ads that are displayed closest to consumer homes.

ROI 52

ROI Education Media Marketing 52

Digital Turbine

JUNE 13, 2022

One year removed from Apple’s privacy changes, mobile advertisers felt that mobile advertising became more difficult. What is more optimistic, though, is that 85% of the same advertisers felt that 2022 would be less challenging. But it’s also likely that the changes to the advertising ecosystem will continue to evolve.

Mobile Ads 52

Mobile Ads Advertising Food Marketing 52

Banner Flow

APRIL 25, 2022

Social media campaigns are a form of advertising that takes place across a brand’s social channels. Let’s look at seven of the best social media advertising examples out there. Social media advertising offers plenty of benefits for your brand, from product promotion to driving web traffic. Calm “Meditation Ads”.

Media 52

Media Advertising Audience Food 52

AdPulp

APRIL 23, 2022

To get a sense of how nostalgia is used in advertising today, let’s travel back to 1972 with luxury watchmaker Audemars Piguet. The brand’s celebratory flashback sequence also makes quick visits to 1982, 1992, 2002, and 2012 before pulling into the present. Retro is in.

Advertising 67

Advertising Marketing 67

More About Advertising

FEBRUARY 16, 2022

In a deal that sends out a stark message of responsibility to marketers, Remington Arms has been forced to pay $73 million in compensation to families whose loved ones were killed in the 2012 elementary school shooting. The families won a settlement after suing Remington for its promotional materials, saying they encouraged violent behaviour.

Marketing 59

Marketing Advertising 59

More About Advertising

SEPTEMBER 29, 2021

This was a big winner for The Guardian and BBH in 2012. The post MAA blast from the past: Guardian's 'Three Little Pigs'/BBH first appeared on More About Advertising. The post MAA blast from the past: Guardian's 'Three Little Pigs'/BBH first appeared on More About Advertising.

Media 59

Media Advertising 59

VideoWeek

OCTOBER 9, 2023

X’s ad sales chief Chris Riedy announced this weekend he is departing the company, less than a year after he took charge of X’s advertising business. Since then he, alongside CEO Linda Yaccarino, has worked to restore advertisers’ confidence in X.

Media 72

Media Advertising Ad Tech 72

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Marketers trying to take this kind of wide approach to performance advertising became doomed to fail. Alas, the good times were not to last.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Martech Series

JULY 13, 2022

Longtime Viamedia Team Member to Lead Growing Roster of TV Advertising Sales Partnerships. Viamedia , the leading fully-integrated independent cross-media local advertising company, announced Madeline Kissel has been promoted to vice president of affiliate relations and business development.

Affiliates 84

Affiliates Communications MarTech Impressions 84

Martech Series

JANUARY 18, 2023

Import.io, founded in London, UK in 2012, was featured on the 2020 Inc. Marketing Technology News: Advertising through Economic Uncertainty. With thousands of website feeds collecting over half a trillion data points per month, Import.io powers the analytics capabilities of the world’s most recognized brands.

MarTech 89

MarTech Marketing Advertising 89

InMobi

MAY 28, 2012

InMobi will be taking part in Italy's annual Communication Forum 2012, on the 5th June in Rome. Welcome to the Reputation Economy is the title of the opening session of the first international edition of the 2012 Communication Forum. How can we build, manage and protect our reputation?

Communications 40

Communications eCommerce Media Marketing 40

Paleo AdTech

DECEMBER 10, 2023

Joseph started in mar-tech at Experian before joining Datalogix in 2012. In 2012, Datalogix gained a valuable partnership with Facebook to track the offline impact of online ads and later expanded the model to Twitter and other large pubs. billion acquisition by Oracle in 2014.

Retail 52

Retail CPM Audience ROI 52

Martech Series

AUGUST 8, 2022

Experienced Media Executive Returns to Innovative TV Advertising Company in New Role. Simulmedia, the industry leader in truly cross-channel TV advertising, announced the return of Jon Werther in the newly created role of Executive Vice President, Operations and Business Development. Pre-Seed Funding. “I’m

MarTech 79

MarTech Media Advertising Marketing 79

Fuel Lines

DECEMBER 7, 2012

It hit the 1 millionth page view mark back in January of 2012 and the site now averages about 47,000 page views per month. I’ve been around enough great copy writers throughout my advertising career to know that I’m not among them.

Agency 254

Agency Media Communications Education 254

More About Advertising

SEPTEMBER 25, 2018

He joined VML in 2012. Desert Island Ads Each time someone asks what my favourite piece of advertising is, my answer. VML London ECD Harsh Kapadia began his career as an art director at JWT Mumbai before moving to JWT Melbourne and New York where he worked on brands including Kleenex, Smirnoff, Nestle and Rolex.

Advertising 75

Advertising Agency 75