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How brands should react to market slowdowns

Martech

Historically, one can look to prominent examples such as Lululemon (1998), WestJet (1996), SkipTheDishes (2012) and Shopify (2006) — all either launched during the economic crisis or emerged in an environment of economic recovery. Despite the uncertain climate, these brands either maintained or increased their ad spend. The result?

Marketing 123
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7 Great Social Media Advertising Campaigns

Banner Flow

Social media campaigns are a form of advertising that takes place across a brand’s social channels. They aim to increase brand awareness, drive sales or achieve other business goals. . Let’s look at seven of the best social media advertising examples out there. The Worst Social Media Advertising Examples.

Media 52
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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

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Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Marketers trying to take this kind of wide approach to performance advertising became doomed to fail. Alas, the good times were not to last.

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TripleLift Review 2021: Advertiser or Publisher? We Got You Covered! (Update 2021)

Lemonads

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

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The most effective ways to advertise your e-commerce business

Banner Flow

It can be difficult to know the best way to advertise for your e-commerce website, with there being such a huge range of options available to you. As they say, all publicity is good publicity (although this, of course, is a lie ), so any advertising you do will have some sort of positive impact on your business. Instagram ads.

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InMobi and Turkish Airlines present at MMA Forum, Istanbul

InMobi

The Mobile Marketing Association has been promoting mobile as an indispensable marketing channel since it was founded twelve years ago, and the EMEA leg of the 2012 MMA Forum series was held Nov 14 th -15 th at the Four Seasons, Istanbul.