InMobi

OCTOBER 17, 2013

Seung-Yeon explains the outlook of Korean mobile advertisement market and how media can survive in the mobile era. Article: [link] - Bullet points - Korean Mobile Advertisement Market Since more than 50% Koreans have started to use smartphones, the mobile ad market is rapidly growing as well. billion in 2012.

Mobile Ads 40

Mobile Ads Food Rich Media Electronics 40

InMobi

FEBRUARY 5, 2013

Yet despite the excitement, marketers are looking to understand, leverage and measure mobile advertising and also look to integrate online and offline customer acquisition and relationship building. We look forward to hearing your feedback. To download the whitepaper, please click here.

Rich Media 40

Rich Media Marketing Media Advertising 40

InMobi

JANUARY 3, 2013

The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience.

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

InMobi

NOVEMBER 30, 2012

After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! We work with developers to help them monetise their apps worldwide and increase their app user base through advertising on the InMobi network.

Ad network 40

Ad network Mobile Ads Rich Media Entertainment 40

Lemonads

SEPTEMBER 13, 2020

As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! Programmatic advertising is not synonymous with RTB. These are not the only questions we’ll reveal in our article!

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

InMobi

DECEMBER 28, 2012

A recent report from ComScore (June 2012), smartphone penetration was approaching 50% in the EU-5. While this is a large proportion of the population, brands are yet to cash in through mobile advertising. Mobile devices are changing the media consumption habits. But what does it mean for marketers?

Rich Media 40

Rich Media Media Agency Advertising 40

InMobi

DECEMBER 20, 2012

Todays interview is with Alex Romanov, CEO of iSIGN Media.What surprised you about the mobile advertising industry in the past year? The most surprising thing about the mobile advertising industry in 2012 may be what a small percentage of total interactive marketing budgets are devoted to mobile advertising spend.

Rich Media 40

Rich Media Advertising Media Marketing 40

InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. The future of mobile advertising looks bright and sophisticated.

AutoMobile 52

AutoMobile Rich Media Geo targeting Manufacturing 52

InMobi

JUNE 24, 2012

According to the latest Nielsen stats, mobile internet usage has skyrocketed to reach 221 million page views in March 2012, up from only 59 million page views a year ago. It's what content they consume, when they consume and how they consume that creates an entirely new opportunity for advertisers to reach audiences.

Click Through Rate 40

Click Through Rate Rich Media Entertainment Media 40

InMobi

OCTOBER 10, 2012

Creative/Rich MediAds - Mobile ads allow for level of engagement not possible in TV, radio, print, or even online, and enable brands to expand their customer relationships. With the right ad execution, particularly in HTML5 rich media, brands can create unique and participatory experience for the consumer.

Marketing 40

Marketing Mobile Ads Brand Awareness Rich Media 40

InMobi

AUGUST 21, 2013

A record one billion people made international trips in 2012, according to data from the World Travel and Tourism Council. billion in 2016 on digital advertising which includes both online and mobile. Emerging technologies such as augmented realty, rich media applications are driving dynamic and interactive marketing campaigns.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users. Uses data for private marketplace deals.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. TABLE OF CONTENTS: ↓ What Is Programmatic Advertising? Why Should Businesses Use Programmatic Advertising? What Is Programmatic Advertising?

Agency 52

Agency Advertising Retargeting Conversion 52