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Banner Blindness

Advertising to Baby Boomers

Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop by Kara Pernice … To complete their tasks efficiently, people have learned to pay attention to elements that typically are helpful (e.g., It’s a type of blindness you welcome. navigation bars, search boxes, headlines) and ignore those which are usually void of information.

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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

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57. Mike Yavonditte – optimizing Alta Vista, Quigo and Yieldmo

Paleo AdTech

Mike Yavonditte is the CEO and co-founder of Yieldmo , an advertising platform specializing in mobile, optimization and curation. Juno greeted the dawn of online advertising and simultaneously spawned multiple proto-legends, including Gokul Rajaram (later of Google’s AdSense) and David Jakubowski (later of Facebook, etc.).

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Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Marketers trying to take this kind of wide approach to performance advertising became doomed to fail. Alas, the good times were not to last.

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LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair

Martech Series

Global Advertising and Digital Tech Visionary Joins Board to Guide LoopMe’s Next Phase of International Expansion. LoopMe, a leading brand-focused mobile advertising platform, announced that Mainardo de Nardis, former CEO of OMD Worldwide, is joining its Board of Directors as Chairman.

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57. Mike Yavonditte – optimizing Alta Vista, Quigo and Yieldmo

Paleo AdTech

Mike Yavonditte is the CEO and co-founder of Yieldmo , an advertising platform specializing in mobile, optimization and curation. Juno greeted the dawn of online advertising and simultaneously spawned multiple proto-legends, including Gokul Rajaram (later of Google’s AdSense) and David Jakubowski (later of Facebook, etc.).

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The most effective ways to advertise your e-commerce business

Banner Flow

It can be difficult to know the best way to advertise for your e-commerce website, with there being such a huge range of options available to you. As they say, all publicity is good publicity (although this, of course, is a lie ), so any advertising you do will have some sort of positive impact on your business. Instagram ads.