Paleo AdTech

APRIL 18, 2023

Mike Yavonditte is the CEO and co-founder of Yieldmo , an advertising platform specializing in mobile, optimization and curation. He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million.

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Banner Mobile Ads Viewability Ad network 52

InMobi

APRIL 12, 2022

Generation Z: Roughly defined as those born between 1997 and 2012, were the first truly digital native – and mobile first – generation. How To Successfully Reach and Influence Gen Z As a mobile-first generation, the best way to get in front of and communicate with Gen Z is through mobile apps.

Retail 69

Retail Food Mobile Ads Video Ads 69

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Advertising to Baby Boomers

JANUARY 9, 2018

An advertisement you hold in your hand is about as big as a large piece of confetti. NostraChuckus’ thoughts through the years: May 2010 : Foretellings … That silly retronym “traditional advertising” will remain the premiere force for introducing people to a product or service, along with sustaining its shelf life.

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Mobile Ads Audience Advertising Marketing 45

Advertising to Baby Boomers

NOVEMBER 28, 2017

The famed Soothsayer and advertising gadfly has been startling the world for most of a decade with his mundane prognostications. How Often Do Consumers Intentionally Click Mobile Ads? Just 4% said they clicked on a mobile ad at least somewhat often. NostraChuckus is having a good year. Add this one to the list.

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Mobile Ads Banner Media Advertising 40

InMobi

OCTOBER 17, 2013

Seung-Yeon explains the outlook of Korean mobile advertisement market and how media can survive in the mobile era. Article: [link] - Bullet points - Korean Mobile Advertisement Market Since more than 50% Koreans have started to use smartphones, the mobile ad market is rapidly growing as well.

Mobile Ads 40

Mobile Ads Food Rich Media Electronics 40

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Index Exchange Connects publishers with global advertisers and provides technical integration support.

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Ad network Mobile Ads Ad Exchange Fill rate 97

InMobi

MARCH 12, 2013

As of September 2012, 51% of US mobile subscribers own a smartphone (comScore mobile lens, Sept, 12), Consider also, that is the national statistic. Consumers are spending more media time on mobile web and apps and less time on more traditional mediums. The gap is wide and many feel we have reached the tipping point.

Advertising 40

Advertising Retail Mobile Search Mobile Ads 40

InMobi

NOVEMBER 15, 2021

Enter digital advertising! In 2012 I jumped out of aerospace and into mobile advertising, which is completely the opposite end of the spectrum and keeps me on my toes every day! I grew up in mobile ad tech, and after spending a few years agency side I always knew I wanted to return. Why did you join InMobi?

Mobile Ads 52

Mobile Ads Ad Tech Agency Impressions 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. What is Ad Tech?

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

SEPTEMBER 25, 2012

Nominees will be recognized at the MMA Smarties Global Awards Gala, which will cap off SM2 MMAs inaugural two-day Mobile Marketing Conference and Expo in New York City during Advertising Week. Brand Awareness - Dove Hair (Unilever Singapore Pte Ltd) InMobi and Mindshare Dove Hairfall Rescue Mobile Campaign" Singapore/APAC KIA Motors 2.

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Banner Brand Awareness Mobile Ads Media 52

InMobi

JANUARY 3, 2013

The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience.

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. QR codes can also be included in their main website and print advertising.

AutoMobile 52

AutoMobile Rich Media Geo targeting Manufacturing 52

Clearcode

DECEMBER 12, 2022

Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. While many telcos have failed to make their AdTech businesses work, there are companies that have succeeded, such as Alticel, Ericsson and T-Mobile.

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Demand Side Platform ROI Ad Targeting MarTech 52

InMobi

DECEMBER 30, 2012

2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising.We saw unprecedented competition with the launch of smartphones and mobile operating systems. with targeted advertising.

Marketing 40

Marketing Mobile Search Retail Mobile Ads 40

InMobi

AUGUST 29, 2012

Their ability to research purchases combined with their spending power gain marketers attention and provides great opportunity for marketers to engage with moms in personalized and highly interactive environment InMobi, the largest independent mobile advertising network, released their U.S.

Mobile Ads 40

Mobile Ads Entertainment Conversion Rate Conversion 40

InMobi

OCTOBER 10, 2012

Consumers use the mobile websites of CPG companies to plan their shopping trips (e.g. Having mobile optimized website which loads quicker, simple and easy to navigate will be crucial to establish awareness. Having Branded Mobile App Having branded app which is informative, educational or gaming is key part of any mobile strategy.

Marketing 40

Marketing Mobile Ads Brand Awareness Rich Media 40

InMobi

AUGUST 21, 2013

A record one billion people made international trips in 2012, according to data from the World Travel and Tourism Council. As per the study, 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

VideoWeek

JULY 25, 2022

Druker said that the deal will help drive more advertiser spend to its supply-side platform, Unruly. Tremor, like many other ad tech companies, has been racing to establish itself as a leader in CTV advertising. The race to own CTV. Those efforts never truly came to fruition, as represented by the drop in price.

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Demand Side Platform Ad Tech Mobile Ads Advertising 105

Single Grain

JUNE 30, 2022

By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. Top 6 Programmatic Advertising Agencies.

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Agency Advertising Retargeting Conversion 52

VideoWeek

JUNE 10, 2022

Advertisers in European key markets will be able to perform true cross-platform evaluation,” said Joris Goossens, SVP Europe & APAC at Comscore. Xandr Unveils Partnerships for Segmented Advertising. By comparison, groups supporting the antitrust bills have spent $193,000 on advertising. Segmented TV reached 5.7

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Non-Profit Machine Learning Media Agency 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. What does it do? Why is it unique? Who are the partners?

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First-Party Cookies Cookies Header Bidding Ad Tech 68

Advertising to Baby Boomers

JULY 22, 2015

Mathew Ingram, Fortune My take in 2012: Twitter & Advertising Dick Costolo is the CEO of Twitter. Graphics, ads every which way getting in the way, nonsense on my screen. More from 2012: Twitter is a fascinating phenomenon , has worldwide cultural and political influence and will be around for quite some time.

Mobile Ads 53

Mobile Ads Advertising Agency Media 53