Paleo AdTech

APRIL 18, 2023

After a break from ad tech, Mike got back into it in 2012, co-founding Yieldmo to build measurement and testing tools for the then-new mobile ad formats. ” Yieldmo became known for its creative mobile ad formats (which Mike points out are often patented).

Banner 52

Banner Mobile Ads Viewability Ad Tech 52

InMobi

APRIL 12, 2022

Generation Z: Roughly defined as those born between 1997 and 2012, were the first truly digital native – and mobile first – generation. 16) 30% of Gen Zers enjoy seeing ads in mobile apps. 17) They notice video ads more than other mobile ad formats (45%).

Retail 69

Retail Food Mobile Ads Video Ads 69

Clearcode

AUGUST 13, 2023

Mobile marketing came to life in 2000 when the Wireless Advertising Association in New York and the Wireless Marketing Association in London were created around the same time; together, they transformed into the Mobile Marketing Association in 2003. Facebook’s Mobile Ads was launched in 2012.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Advertising to Baby Boomers

JANUARY 9, 2018

Television, radio, and billboard ads will continue to have the visceral power they’ve always had – if only for their sheer size, simplicity, and cutting-edge audio/visual qualities. Fewer than 8% said they were likely to purchase a product advertised on their mobile phone … Overall, just 5.2%

Mobile Ads 45

Mobile Ads Audience Advertising Marketing 45

Advertising to Baby Boomers

NOVEMBER 28, 2017

How Often Do Consumers Intentionally Click Mobile Ads? by Rimma Kats Nov 28, 2017 … A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones … … Baby boomers were the least likely to engage with mobile ads.

Mobile Ads 40

Mobile Ads Banner Media Advertising 40

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. What is a mobile ad network? You choose to show your ads based on the desired OS. #5.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

InMobi

OCTOBER 17, 2013

Article: [link] - Bullet points - Korean Mobile Advertisement Market Since more than 50% Koreans have started to use smartphones, the mobile ad market is rapidly growing as well. According to ‘2012 Mobile ad survey,’ released on February 6 by Korea Communications Commission, the Korean mobile ad market reached KRW 215.9

Mobile Ads 40

Mobile Ads Food Rich Media Electronics 40

InMobi

NOVEMBER 15, 2021

In 2012 I jumped out of aerospace and into mobile advertising, which is completely the opposite end of the spectrum and keeps me on my toes every day! I grew up in mobile ad tech, and after spending a few years agency side I always knew I wanted to return. Enter digital advertising! Why did you join InMobi?

Mobile Ads 52

Mobile Ads Ad Tech Agency Impressions 52

InMobi

SEPTEMBER 25, 2012

Brand Awareness - Dove Hair (Unilever Singapore Pte Ltd) InMobi and Mindshare Dove Hairfall Rescue Mobile Campaign" Singapore/APAC KIA Motors 2. InMobi Research 3.

Banner 52

Banner Brand Awareness Mobile Ads Media 52

InMobi

JANUARY 3, 2013

People, especially the younger generation, are increasingly consuming media on their mobile devices to make decisions about which movie to watch, where to shop and research the best deals on offer. Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

InMobi

SEPTEMBER 30, 2019

Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth. LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In the past, it was all about scale and reach.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

MARCH 12, 2013

Eileen McKay, InMobi's Regional Sales Manager in the Pacific Northwest sounds off on the trends she sees developing as we close Q1: Could it be that 2013 is finally going to be the year for brands to finally take the plunge and deeply embrace mobile marketing? Smartphone penetration has now crossed the majority threshold in the US.

Advertising 40

Advertising Retail Mobile Search Mobile Ads 40

InMobi

APRIL 18, 2013

These trends have led the industry to push and adopt mobile media which traditionally has been reluctant to embrace new technologies. It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns.

AutoMobile 52

AutoMobile Rich Media Geo targeting Manufacturing 52

InMobi

DECEMBER 30, 2012

2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising.We saw unprecedented competition with the launch of smartphones and mobile operating systems. eMarketer expects US mobile ad spending to reach $7.19

Marketing 40

Marketing Mobile Search Retail Mobile Ads 40

InMobi

DECEMBER 12, 2013

Japan is a country that thrives and succeeds with technology, so with iOS and Android devices reshaping the Japanese mobile market, smartphones have taken the entire country by storm. In 2012, Japan surpassed the U.S. Interestingly, 34% of survey respondents discover via mobile ads.

Mobile Ads 40

Mobile Ads Rich Media Banner Ad network 40

InMobi

AUGUST 29, 2012

Their ability to research purchases combined with their spending power gain marketers attention and provides great opportunity for marketers to engage with moms in personalized and highly interactive environment InMobi, the largest independent mobile advertising network, released their U.S.

Mobile Ads 40

Mobile Ads Entertainment Conversion Rate Conversion 40

Clearcode

DECEMBER 12, 2022

Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. While many telcos have failed to make their AdTech businesses work, there are companies that have succeeded, such as Alticel, Ericsson and T-Mobile.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

InMobi

OCTOBER 10, 2012

Consumers use the mobile websites of CPG companies to plan their shopping trips (e.g. Having mobile optimized website which loads quicker, simple and easy to navigate will be crucial to establish awareness. Having Branded Mobile App Having branded app which is informative, educational or gaming is key part of any mobile strategy.

Marketing 40

Marketing Mobile Ads Brand Awareness Rich Media 40

InMobi

AUGUST 21, 2013

A record one billion people made international trips in 2012, according to data from the World Travel and Tourism Council. As per the study, 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

VideoWeek

JULY 25, 2022

With its acquisition of addressable TV advertising platform Spearad last year, Tremor added CTV capabilities to its sell-side business Unruly. Singtel acquired Amobee in 2012 for $321 million, which at the time was primarily a mobile ad tech business, to build out its advertising offering.

Demand Side Platform 105

Demand Side Platform Ad Tech Mobile Ads Advertising 105

VideoWeek

JUNE 10, 2022

The all-time high figure marks a sharp increase from 80 percent in 2020, 69 percent in 2017 and 38 percent in 2012. The research suggests that 46 percent of adults watch video via CTV every day, up from 40 percent in 2020, 25 percent in 2017 and 4 percent in 2012. Zenith Reduces Global Ad Spend Forecast, read on VideoWeek.

Non-Profit 52

Non-Profit Machine Learning Media Agency 52

Single Grain

JUNE 30, 2022

They started in 2012 and now manage more than $250 million in digital advertising budgets annually. Video ads and programmatic advertising go hand in hand as video ads can be dynamically inserted into ad space in real time, considering such factors as location, demographics, and browsing history of a viewer.

Agency 52

Agency Advertising Retargeting Conversion 52

Digiday

JUNE 8, 2022

Epsilon designed CORE ID in 2007 on a privacy-by-design basis and has been building its identity graph of more than 200 million people through direct publisher relationships since 2012. In 2021, Epsilon united CORE ID with The Trade Desk’s Unified ID 2.0 Does this solution use third-party cookie data?

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Advertising to Baby Boomers

JULY 22, 2015

Mathew Ingram, Fortune My take in 2012: Twitter & Advertising Dick Costolo is the CEO of Twitter. Graphics, ads every which way getting in the way, nonsense on my screen. More from 2012: Twitter is a fascinating phenomenon , has worldwide cultural and political influence and will be around for quite some time. I think not.

Mobile Ads 53

Mobile Ads Advertising Agency Media 53