Paleo AdTech

DECEMBER 10, 2023

After a break from ad tech, Mike got back into it in 2012, co-founding Yieldmo to build measurement and testing tools for the then-new mobile ad formats. ” Yieldmo became known for its creative mobile ad formats (which Mike points out are often patented).

Banner 52

Banner Mobile Ads Viewability Ad network 52

Paleo AdTech

APRIL 18, 2023

After a break from ad tech, Mike got back into it in 2012, co-founding Yieldmo to build measurement and testing tools for the then-new mobile ad formats. ” Yieldmo became known for its creative mobile ad formats (which Mike points out are often patented).

Banner 52

Banner Mobile Ads Viewability Ad network 52

Clearcode

AUGUST 13, 2023

Mobile marketing came to life in 2000 when the Wireless Advertising Association in New York and the Wireless Marketing Association in London were created around the same time; together, they transformed into the Mobile Marketing Association in 2003. Facebook’s Mobile Ads was launched in 2012.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

JUNE 8, 2022

Epsilon designed CORE ID in 2007 on a privacy-by-design basis and has been building its identity graph of more than 200 million people through direct publisher relationships since 2012. In 2021, Epsilon united CORE ID with The Trade Desk’s Unified ID 2.0 more efficient delivery than cookies. Does this solution use third-party cookie data?

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68