Adweek

JULY 13, 2023

In 2012, at the start of the DTC boom, Katya Constantine founded DigiShopGirl Media. The digital agency used two relatively new technologies at the time--digital media and programmatic advertising--to turn startups into household names.

Marketing 246

Marketing Agency Media Advertising 246

Adweek

MARCH 23, 2023

King joined CBS News in January 2012, and has seen a lot of change over the past 11 years; changes in on-air colleagues, in the show's format and how the news is. CBS Mornings co-anchor Gayle King participated in the 2023 Adweek Convergent TV Summit Wednesday morning and expounded on a wide variety of topics.

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Adweek

MARCH 13, 2023

At some point, we all have to start parenting our parents," said Zarkin, who became vice president and chief marketing officer of the eye care brand in 2012, when his. To get the full picture of Doug Zarkin's marketing turnaround of Pearle Vision, it helps to imagine the CMO poring over his aging father's inbox. "At

Marketing 229

Marketing 229

Adweek

MARCH 7, 2023

However, in 2012, the team had no established brand story or marketing team. After winning the 2021 NBA championship, the Milwaukee Bucks became a basketball sensation with its leading star, Giannis Antetokounmpo. Enter Dustin Godsey, the first marketing hire at the organization.

Marketing 205

Marketing 205

Nick Burcher

NOVEMBER 4, 2012

Sunday, 4 November 2012. ElfYourself 2012 at elfyourself.com - OfficeMax Christmas tradition returns for 2012! ElfYourself is back for 2012! ElfYourself 2012 - powered by Oddcast. How many more elves will be made through Elf Yourself 2012? ElfYourself 2012 - make another elf. 3 December 2012 16:21.

Media 96

Media Advertising Marketing 96

Adweek

OCTOBER 18, 2022

The company was founded in 2012 in Japan and came to the U.S. Japan-based news aggregator SmartNews is launching a U.S. ads business Tuesday. in 2014, but has only monetized via ad networks and open exchange programmatic up until now. Now, armed with 10 million monthly active users in the U.S., the company is building.

Ad network 293

Ad network 293

Adweek

SEPTEMBER 1, 2022

Since 2012, the mobile game has racked up more than three billion downloads and millions of daily players, who swipe, match and destroy the neon-colored candies on their screens during stolen moments on commutes or in long lines. Candy Crush Saga is turning 10. Today Candy Crush is one of the top grossing games in.

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Adweek

OCTOBER 26, 2022

Since 2012, F1. If you take a few laps, learn the course and get a good look at your field of competitors, you'll eventually determine what it takes to win the race--and if you have enough under the hood to get there. This advice applies equally well to Formula 1 racing teams and their sponsors.

Marketing 218

Marketing 218

More About Advertising

APRIL 11, 2024

Doubal and Thomson joined McCann London in 2012 from then high-flying Wieden & Kennedy London as ECDs in 2012. McCann UK’s long-serving CCOs Rob Doubal (left) and Laurence Thomson have quit to join M&C Saatchi as global joint CCOs. They became regional CCOs across the UK in 2019.

Shipping 59

Shipping Advertising Agency 59

Adweek

AUGUST 2, 2022

While the design has changed over time, a carrot has been part of pickup and delivery service Instacart's logo since it launched in 2012. The Instacart by.

Fashion 204

Fashion 204

AdExchanger

NOVEMBER 28, 2023

Mirror Digital, which launched as an ad network in 2012, has evolved into an aggregator of culturally relevant online content made for diverse audiences. The post Mirror Digital Reflects On Must-Haves For Good Multicultural Marketing appeared first on AdExchanger.

Marketing 113

Marketing Ad network Audience Media 113

InMobi

SEPTEMBER 25, 2012

One of the key announcements at this year's event were the finalists for the Digital Hall of Fame 2012. Focussing on key research findings around more personalised, individualised consumer spending patterns, John highlighted InMobi's ability to create a more innovative, targeted brand experience.

Audience 52

Audience Agency Marketing Advertising 52

Nick Burcher

JANUARY 9, 2012

Monday, 9 January 2012. Moxie 2012 Trends Report from Moxie Interactive. Moxie Interactive have published their Moxie 2012 Trends report and it contains a host of useful information alongside fascinating predictions for the year ahead. skip to main | skip to sidebar. nick burcher.

Media 71

Media Advertising Marketing 71

Nick Burcher

DECEMBER 31, 2011

Sunday, 1 January 2012. Happy New Year 2012 from London! [HD The London New Year 2012 Fireworks mix was put together by BBC DJ Nihal with Dan Mumford over a month in a Radio 1 studio - you can download the full mix from Nihals Soundcloud here : [link]. skip to main | skip to sidebar. nick burcher. Happy New Year from London!

Media 90

Media Advertising Marketing 90

Bhatnaturally

JANUARY 28, 2024

I still love the business of advertising (I left the ad agency business in 2012) and finding ads which add value to a brand through creativity is a pleasure. Every week, I attempt to curate a list of clutter-breaking ads. Here are some ads which caught my eye this past week. Heinz: the wait Can [.]

Agency 66

Agency Advertising 66

IAB Tech Lab

FEBRUARY 20, 2024

The introduction of the OpenRTB Specification in 2012 created a lingua franca spoken by constituents of the Programmatic Supply Chain.

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InMobi

AUGUST 7, 2012

The eMarketer survey shows that 27% of people will watch the 2012 Olympic Games on their smartphones, and 44% said that they would interact with social mediduring the Olympics. This smartphone and tablet app fuses music with Olympic sports to connect young people to London 2012. . This could be part of mobilized site or app.

Finance 40

Finance Communications Audience Marketing 40

MNTN

NOVEMBER 3, 2023

A company who came into existence in 2022 will have a very different media mix than one who came into existence in 2012 or 2002 or any prior era, and those preferences or skews will generally hold for a long time – especially as media mixes can be directly tied to a business’ basic form,” Weiser writes.

Advertising 98

Advertising Media Audience Marketing 98

AdExchanger

DECEMBER 7, 2022

Tastemade launched in 2012 to create food-focused video content for social media platforms, but the exploding growth. Video creators like Tastemade are blurring the lines between short- and long-form video. The post How Social Video Company Tastemade Cooked Up A Streaming Platform appeared first on AdExchanger.

Food 97

Food Media 97

InMobi

SEPTEMBER 18, 2012

As one of the premier conferences on the digital events calendar, DMEXCO succeeded in delivering yet another year of top-notch speakerships, seminars and exposition stands. InMobi took the conference by storm with brand presence in the Expo Hall, Worklabs and Key-note Speaker Sessions.

Mobile Ads 52

Mobile Ads Entertainment Media Agency 52

Paleo AdTech

DECEMBER 10, 2023

He joined BlueKai as CMO in 2012 and helped define the DMP space, later becoming CMO of Oracle Data Cloud after Oracle acquired BlueKai in 2014. ” — and eventually founded a startup advisory/capital firm called Catalyst S+F, where he played short-term CMO roles for startups such as Kenshoo, Turn, MediaMath and RedAril.

Agency 52

Agency Data Management Platform Media Marketing 52

Digiday

JANUARY 4, 2024

Members of Gen Z — those born between 1997 and 2012 — have spent their entire lives with access to a digital world. Technology is second nature to them and fundamental to their existence.

Audience 83

Audience Media 83

AdExchanger

JUNE 20, 2022

In May, Columbia-based company Adsmovil, which started life in 2012 as a mobile ad network helping US brands connect. An interview withAlberto PardoCEOandMaria TwenaChief Marketing Officer“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Everyone is getting into streaming.

Ad network 98

Ad network Mobile Ads Marketing Video Ads 98

Paleo AdTech

DECEMBER 10, 2023

Scott McCorkle was a long-time leader and visionary at ExactTarget, a pioneering ESP and mar-tech hub that was acquired by the mighty Salesforce in 2012. He was part of the team that brought ExactTarget public in 2012 and sold the company to Salesforce in 2013 for a reported $2.5

Ad Tech 52

Ad Tech Marketing 52

InMobi

AUGUST 2, 2012

As the founding sponsor of the MMA CEO-CMO summit, InMobi hosted 100+ executives at the beautiful Casa De Campo in the Dominican Republic. The theme for this year was Deconstructing Mobile, with the goal to bring clarity about mobile to the industry-at-large, and to give CMOs tangible ways to integrate mobile into their marketing mix.

ROI 52

ROI Education Media Marketing 52

Marketing Dive

DECEMBER 16, 2022

The agency acknowledged that consumer interest in more sustainable retail products has risen since it last updated its “Green Guides” in 2012.

Retail 61

Retail Agency 61

Digiday

JULY 25, 2023

The image, created by artist Martin Grasser and two other designers, debuted in 2012 and became iconic. This week, Twitter’s beloved bluebird logo was killed by an “X,” marking the end of an era for the social network as it undergoes a first rebrand under Elon Musk.

Media 68

Media Marketing 68

More About Advertising

OCTOBER 20, 2023

The group, led by chairman Hansen Ding was founded in China and since 2012 … The post OOH Capital wins Absen Group global advisory role first appeared on More About Advertising.

Advertising 45

Advertising Marketing Finance Media 45

Paleo AdTech

DECEMBER 10, 2023

By 2012, the team had identified the native opportunity — originally calling it ‘organic’ and ‘sponsored images’ — and set about trying to sign up publishers. An early idea to automate Pinterest marketing fizzled when Pinterest “didn’t return our calls and emails,” as Ari recalls.

Native Advertising 52

Native Advertising Fashion Food Ad network 52

More About Advertising

NOVEMBER 22, 2023

In 2012 she founded Altermark Americas … The post OOH Capital expands with new partner coverage in LATAM and India first appeared on More About Advertising. OOH Capital, the Out of Home advisory company and consultancy, has extended its reach with the addition of two new partners to expand the group’s global coverage.

Advertising 45

Advertising Marketing Finance Media 45

Fuel Lines

NOVEMBER 17, 2013

H ere are some additional insights from this report: Median salary for the industry rose to $77,000 in 2013, compared to 2012’s reported $73,000 and $68,300 for 2011. © 2012 Onward Search . The salary and employee benefits your agency provides serve a major role in recruiting, retaining, and motivating staff.

Agency 278

Agency Marketing Advertising 278

Martech Series

SEPTEMBER 16, 2022

The company was founded by Jessica Alba, a Hollywood actress, in 2012. Right from its inception in 2012, the Australian-based online graphic design company has grown its user base to 15 million across 190 countries. In 2012, social media was a hype. The company attributes its success to its paid marketing efforts.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

InMobi

MAY 28, 2012

InMobi will be taking part in Italy's annual Communication Forum 2012, on the 5th June in Rome. Welcome to the Reputation Economy is the title of the opening session of the first international edition of the 2012 Communication Forum. How can we build, manage and protect our reputation?

Communications 40

Communications eCommerce Media Marketing 40

InMobi

JUNE 6, 2012

The InMobi team had a brilliant time at OTA12 this year. As well as sponsoring the Saturday breakfast, we were also handing out our ever-popular bottle-opening iPhone cases. Thanks to everyone who came to our talk on Saturday morning - even if a few of you were bleary eyed!

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Martech

AUGUST 29, 2023

Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. The news comes after YouTube reported a 4.4% increase in ad revenue for the second quarter of 2023. Why we care.

Advertising 106

Advertising MarTech Audience Media 106

More About Advertising

SEPTEMBER 6, 2022

Sandy Hook Promise is a body seeking to reform America’s gun laws, named after the murder of 26 people – 20 young children and six staff – at Sandy Hook Elementary School in Connecticut in 2012. Since then, of course, there have been many more such murders in a country which seems to think that.

Advertising 59

Advertising Agency 59

AdPulp

APRIL 23, 2022

The brand’s celebratory flashback sequence also makes quick visits to 1982, 1992, 2002, and 2012 before pulling into the present. To get a sense of how nostalgia is used in advertising today, let’s travel back to 1972 with luxury watchmaker Audemars Piguet. Since its launch on April 15, 1972, the Royal Oak—the […].

Advertising 67

Advertising Marketing 67