SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Paleo AdTech

APRIL 18, 2023

Mike Yavonditte is the CEO and co-founder of Yieldmo , an advertising platform specializing in mobile, optimization and curation. He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million.

Banner 52

Banner Mobile Ads Viewability Ad network 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Marketers trying to take this kind of wide approach to performance advertising became doomed to fail. Alas, the good times were not to last.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Focuses on ensuring ad quality and preventing malware and ad fraud.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Smart-Hub

DECEMBER 22, 2023

In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. Join us on this journey to decode the intricacies of AdTech and discover how staying informed is the key to unlocking success in the digital advertising landscape.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

All About Advertising Law

DECEMBER 28, 2015

In 2012, we blogged about the FTC’s update to the COPPA Rule, which added persistent identifiers to the definition of “personal information.” These actions reinforce the FTC’s willingness to use the new definition of personal information to scrutinize advertising practices within sites and services directed to children.

Ad network 56

Ad network Advertising Media 56

InMobi

APRIL 2, 2013

But, when that content is a mobile ad, reactions may differ. According to Millward Brown AdReaction 2012 report mobile ads came in third from the bottom in terms of likeability. But most of the creatives in mobile advertising are simply a reproduction of the online ads or worse still a reuse of the same digital assets.

Mobile Ads 52

Mobile Ads Rich Media Ad network Media 52

InMobi

OCTOBER 17, 2013

Seung-Yeon explains the outlook of Korean mobile advertisement market and how media can survive in the mobile era. Article: [link] - Bullet points - Korean Mobile Advertisement Market Since more than 50% Koreans have started to use smartphones, the mobile ad market is rapidly growing as well. billion in 2012.

Mobile Ads 40

Mobile Ads Food Rich Media Electronics 40

InMobi

JANUARY 3, 2013

The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience.

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

Lemonads

OCTOBER 18, 2020

It doesn’t matter if you’re a new or seasoned affiliate , you’re probably heard of push notifications and how profitable this ad format can be. By partnering with the best push ads networks , media buyers and other marketers can reach more engaged audiences and increase their chances of success.

Ad network 52

Ad network Affiliates CPC CPA 52

InMobi

OCTOBER 29, 2013

I know it’s early, but I’m about to blow your mind,” Ryan began as he introduced the company’s three new products: Custom Ads, AppGalleries and the Native Ads Platform. Native ads show a 50% increase in click-through rates.” According to Ryan’s expertise, native advertisements are the future of mobile advertising.

Click Through Rate 52

Click Through Rate Native Advertising Ad network Advertising 52

Ad Beat

SEPTEMBER 11, 2019

million in 2012. Let’s take a closer look at their advertising strategy: Ad Spend and Ad Networks. on online advertising, out of which, the majority went towards Google ( $766.1K ), and Direct Buy ($142.5K). HostGator was sold to Endurance International Group (EIG) for $299.8 Source: Adbeat. Publishers.

Ad Inventory 52

Ad Inventory Native Advertising Impressions Ad Space 52

Lemonads

SEPTEMBER 13, 2020

As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! Programmatic advertising is not synonymous with RTB. An example of a demand-side platform would be Google Ads.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

InMobi

JULY 10, 2013

The exponential growth of these devices has opened a new monetization opportunity for advertisers and publishers alike. These tablets were a key component of the 700% upward clip in Play Store revenues during 2012. Higher revenue generation: The world of apps is expanding and Google Play is making it accessible to its users.

Real Estate 40

Real Estate ROI Ad network Entertainment 40

InMobi

JULY 29, 2013

We are publishing this issue immediately after the Cannes Lions 2013 event the largest gathering of creative and advertising professionals across the globe. Starting in 2012, Mobile Lions was introduced as a category to recognize the fact that mobile advertising has come of age.

Ad network 40

Ad network Advertising 40

Ad Beat

JULY 26, 2019

On the marketing front, the company has invested in TV commercials, social media channels, and outdoor advertising since their inception. . ” While the company did not air these commercials on TV, they purchased ad spots on Hulu, AOL, and Yahoo to deliver their marketing message to potential users. According to Yahoo!

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Ad Beat

JULY 31, 2019

Formerly known as Dapulse, Monday.com is a team management platform that was founded in 2012 by Roy Mann (former C-level Executive at Wix) and Eran Zinman (former R&D Manager at Conduit Mobile). Additionally, they’ve also invested in the native advertising platforms like Outbrain ($418.5K) and Google Native ($108.9K).

Conversion 59

Conversion Conversion Rate Native Advertising Communications 59

Single Grain

APRIL 25, 2022

The Benefits of PPC Advertising. pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. The Benefits of PPC Advertising.

Agency 52

Agency Marketing A/B Testing ROI 52