Paleo AdTech

DECEMBER 10, 2023

NYC-based Nancy started as an artist and environmentalist and landed at a family-owned ad network called AdVenture Network, an early proponent of open plan office space for sellers. It was a public company and resembled DoubleClick, with an ad server called AdMonitor, and both premium and secondary ad networks.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

InMobi

NOVEMBER 30, 2012

After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! At five years old, the InMobi ad network has a global footprint covering 165 markets, reaching 40% of the world's smartphone users.

Ad network 40

Ad network Mobile Ads Rich Media Entertainment 40

Paleo AdTech

DECEMBER 10, 2023

He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million. Before that, he worked at Alta Vista and Juno, a pioneering ISP that launched a number of luminous ad tech careers at the dawn of the internet.

Banner 52

Banner Mobile Ads Viewability Ad Tech 52

Paleo AdTech

OCTOBER 12, 2021

And native of course is a space that was identified in 2011 in an OMMA keynote by investor Fred Wilson, inspired by in-stream social ad formats (particularly on mobile) that blend in with the surrounding publisher context.

Native Advertising 52

Native Advertising Fashion Food Ad network 52

Paleo AdTech

FEBRUARY 15, 2022

NYC-based Nancy started as an artist and environmentalist and landed at a family-owned ad network called AdVenture Network, an early proponent of open plan office space for sellers. It was a public company and resembled DoubleClick, with an ad server called AdMonitor, and both premium and secondary ad networks.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

APRIL 18, 2023

He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million. Before that, he worked at Alta Vista and Juno, a pioneering ISP that launched a number of luminous ad tech careers at the dawn of the internet.

Banner 52

Banner Mobile Ads Viewability Ad Tech 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

SODP

JULY 25, 2023

These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions. Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 billion in 2012 to an estimated $147.1 billion in 2021.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Clearcode

AUGUST 13, 2023

Facebook’s Mobile Ads was launched in 2012. The release of the first iPhone in 2007 totally changed the game for mobile advertising, giving users the option to interact with a mobile ad in a new way: the touch-sensitive, multi-sensor interface enabled ads to to be shrunken or enlarged, as well as rotated.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

InMobi

APRIL 2, 2013

But, when that content is a mobile ad, reactions may differ. According to Millward Brown AdReaction 2012 report mobile ads came in third from the bottom in terms of likeability. MRAID standards have also sprouted HTML5-based ad authoring tools, including InMobi Studio platform.

Mobile Ads 52

Mobile Ads Rich Media Ad network Media 52

InMobi

OCTOBER 17, 2013

Article: [link] - Bullet points - Korean Mobile Advertisement Market Since more than 50% Koreans have started to use smartphones, the mobile ad market is rapidly growing as well. According to ‘2012 Mobile ad survey,’ released on February 6 by Korea Communications Commission, the Korean mobile ad market reached KRW 215.9

Mobile Ads 40

Mobile Ads Food Rich Media Electronics 40

All About Advertising Law

DECEMBER 28, 2015

In 2012, we blogged about the FTC’s update to the COPPA Rule, which added persistent identifiers to the definition of “personal information.” Persistent identifiers are data that can be used to recognize a user over time and across different websites or online services.

Ad network 56

Ad network Advertising Media 56

InMobi

JANUARY 3, 2013

The 2012 ForeSee Mobile Satisfaction Index: Retail Edition revealed that usage of mobile for shopping in the upcoming holiday season will increase leading to a scramble among retailers to implement a mobile strategy. billion in 2013 compared to $8 billion in 2012 with display ads on mobile sites and mobile search contributing substantially.

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

InMobi

SEPTEMBER 30, 2019

LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. In the past, it was all about scale and reach. Alas, the good times were not to last.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Lemonads

OCTOBER 18, 2020

By partnering with the best push ads networks , media buyers and other marketers can reach more engaged audiences and increase their chances of success. In-page push traffic ads emerged at the beginning of 2020. Here are our picks for the top ad networks of 2021.

Ad network 52

Ad network Affiliates CPC CPA 52

InMobi

OCTOBER 29, 2013

AppGalleries was originally a product of MMTG Labs , which InMobi acquired in 2012. “We We decided to get acquired because we would have had to build an ad network from scratch to support what we wanted to do, and it was hard to articulate this vision to VCs to garner the resources we needed,” Ryan told TechCrunch in a recent interview.

Click Through Rate 52

Click Through Rate Native Advertising Ad network Advertising 52

InMobi

JULY 10, 2013

These tablets were a key component of the 700% upward clip in Play Store revenues during 2012. This small subset of Android devices makes it worthwhile for developers to invest in an ad network to acquire quality users and build applications for Android tablets. * [link] ** [link] -.UduKaz6sgXw UduKaz6sgXw

Real Estate 40

Real Estate ROI Ad network Entertainment 40

Ad Beat

SEPTEMBER 11, 2019

million in 2012. Let’s take a closer look at their advertising strategy: Ad Spend and Ad Networks. HostGator was sold to Endurance International Group (EIG) for $299.8 In the last 6 months, HostGator has spent $919.2K

Ad Inventory 52

Ad Inventory Native Advertising Impressions Ad Space 52

Lemonads

SEPTEMBER 13, 2020

As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! So, why is programmatic important ?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

InMobi

NOVEMBER 26, 2012

Monetization challenges A country with 1 billion mobile phones, projected to have 192 million mobile game players by end of 2012 would surely be big enough to make money from, right? China has more than 70 ad networks. Not really. on average for top 10 developers.

Ad network 40

Ad network Communications Conversion Marketing 40

InMobi

DECEMBER 12, 2013

In 2012, Japan surpassed the U.S. InMobi fielded a survey in Q3 2013 through its global mobile ad network, conducted on-device across both Android & iOS smartphones to understand the consumer behavior around app usage and discovery in Japan. in terms of smartphone app revenue generation.

Mobile Ads 40

Mobile Ads Rich Media Banner Ad network 40

InMobi

JULY 29, 2013

Starting in 2012, Mobile Lions was introduced as a category to recognize the fact that mobile advertising has come of age. We are publishing this issue immediately after the Cannes Lions 2013 event the largest gathering of creative and advertising professionals across the globe.

Ad network 40

Ad network Advertising 40

InMobi

JULY 6, 2015

Launched in May 2012, the game continues to feature in the list of top downloaded games. Subway Surfers is an endless running casual mobile game, downloaded almost a billion times across platforms. The game was co-developed by Denmark based Kiloo and Sybo Games.

Ad network 52

Ad network Video Ads Marketing 52

InMobi

MAY 17, 2013

For example, whenever you run a campaign on our ad network, we would recommend that you increase your budgets just before the weekend as our network data reveals a 20%-25% jump in user engagement and downloads over this period. Also, pump up your social buzz and cross promotion activities around the same time.

Marketing 40

Marketing SEO Education Ad network 40

Ad Beat

JULY 31, 2019

Formerly known as Dapulse, Monday.com is a team management platform that was founded in 2012 by Roy Mann (former C-level Executive at Wix) and Eran Zinman (former R&D Manager at Conduit Mobile). Based in Tel Aviv, Israel, the company raised a $1.5

Conversion 59

Conversion Conversion Rate Native Advertising Communications 59

Ad Beat

JULY 26, 2019

Jeff Goldblum’s ‘OneWayToPay’ campaign: In 2012, PayPal decided to move on from being known as “just a mobile payment provider” and get people talking about the other advantages their service offers, like, online shopping and in-store transactions. Let’s take a closer look at their current advertising strategy: Ad Spend and Ad Networks.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Single Grain

APRIL 25, 2022

Dive Deeper: * 22 Alternative Ad Networks for Best PPC Conversions in 2022. * A Simple Hack to Combine Facebook Ads and Google Ads. * How This E-commerce Store Doubled Its Revenue Using Our Facebook Ads Advice. Dive Deeper: Beginner’s Guide to Amazon PPC Ad Campaigns. How to Choose the Right PPC Company.

Agency 52

Agency Marketing A/B Testing ROI 52