SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Clearcode

AUGUST 13, 2023

Facebook’s Mobile Ads was launched in 2012. The release of the first iPhone in 2007 totally changed the game for mobile advertising, giving users the option to interact with a mobile ad in a new way: the touch-sensitive, multi-sensor interface enabled ads to to be shrunken or enlarged, as well as rotated.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Infinite Potential On SmartHub Ad Exchange!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Lemonads

SEPTEMBER 13, 2020

As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! Those auctions are often facilitated by ad exchanges or supply-side platforms, so let’s check which platforms RTB involves!

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

InMobi

SEPTEMBER 30, 2019

LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. In the past, it was all about scale and reach. Alas, the good times were not to last.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52