Ad Monsters

NOVEMBER 27, 2023

Effective communication is crucial in the world of podcast advertising. A Special Kind of Content & Advertising Landscape Deserves a Special Kind of Communication When people listen to podcasts, they listen with intent. The IAB released the buyer-seller checklist to help publishers and advertisers manage change.

Communications 52

Communications Conversion Brand Awareness ROI 52

Smart-Hub

NOVEMBER 6, 2023

Get a Consultation For Free Contact us Defining Direct Advertising Direct advertising, in its essence, is a marketing strategy that involves businesses communicating directly with their target audience. ROI Comparison Programmatic advertising consistently outperforms direct advertising in terms of ROI.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. However, they often have fledgling email communications still focused more on monthly product messaging vs. consumer-segmented and personalized content. Considerations.

ROI 88

ROI Control Group Audience Cookies 88

Martech

JANUARY 9, 2024

Reaching out directly Many (if not most) creators operate independently, meaning they control their schedule, brand negotiations and communications. One thing to be aware of: Agencies will cost more due to added services, so consider whether or not the cost aligns with your ultimate budget and expected ROI. Be prepared for negotiation.

Marketing 126

Marketing Audience Click Through Rate Conversion 126

Martech Series

JUNE 24, 2022

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. Liberty could effectively communicate with abandoned shopping carts and in turn, it served to promote Verisign’s e-commerce capabilities. What is B2B video marketing? Watch the video of the shopping cart here.

Marketing 126

Marketing Manufacturing Audience ROI 126

MNTN

MARCH 12, 2024

Real-Time Bidding (RTB) : The DSP participates in real-time bidding auctions on behalf of the advertiser, where ad impressions are bought and sold in real-time based on the advertiser’s budget and targeting criteria. Advertisers can also manually make adjustments based on insights gained from the data.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Inventory Audience 52

Martech

JANUARY 5, 2023

Key Result #2: Track the ROI of campaigns that Marketing Ops was included up front versus campaigns where they were not. Reporting on the difference in ROI between these two situations will demonstrate the tangible value Marketing Ops brings as a strategic partner. Focus on finding a problem you can help sales solve.

Marketing 98

Marketing Education ROI Communications 98

Martech

JULY 29, 2021

At the very least, brands don’t want to give the impression of being out-of-date. So now, you’ve communicated with your team the reasons why the website is a top priority and what specific purpose the refresh will serve. And every year, fans expect such a property like the Grammys to show visitors something new.

Conversion 112

Conversion Communications MarTech ROI 112

Smart-Hub

OCTOBER 3, 2023

Its role involves managing communication and transactions, streamlining the process for its clientele. Facilitates real-time auctions where advertisers bid for ad impressions on various publishers’ sites. Pricing Cost-per-impression (CPM) or cost-per-click (CPC) pricing models.

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

Martech Series

AUGUST 31, 2022

This significantly increases consumer favorability and recall, and generates measurable ROI, as verified by advertisers who have tested first-look editions of Aki’s CTV ONE offering. CTV ONE reduces ad fatigue without costly creative production by leveraging patented personalization technology that dynamically diversifies CTV video creative.

Retail 73

Retail Electronics MarTech ROI 73

Martech

APRIL 5, 2022

The first impression that many users have of the new technology is often the one they will stick with, regardless of how many changes or improvements you make to the tool. That is why it is so important that you go above and beyond to make sure your users have a good first impression when launching a new tool. Processing.Please wait.

MarTech 99

MarTech ROI Impressions Communications 99

Martech

DECEMBER 14, 2023

When different tools in the martech stack don’t communicate or share data effectively, leading to silos of information. For the CMO, it translates into more strategic influence and the ability to demonstrate clear ROI on martech investments. An impressive 15% increase in online sales within a short period.

MarTech 110

MarTech Fashion Retail Communications 110

Smart-Hub

AUGUST 23, 2023

Results The results of The Economist’s programmatic advertising campaign were impressive. million people taking action, and achieved a campaign ROI of 10:1, on a £1.2 O2 O2 is a leading digital communications company in the UK. Results The results of O2’s programmatic advertising campaign were impressive.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Martech Series

FEBRUARY 6, 2023

Like a human engineer, it aims to communicate in natural language and collaborate with users on complex code changes. “Code generation is an obvious application for AI, given the magnitude of the software development market and the clear ROI associated with productivity gains.

Education 52

Education ROI Impressions MarTech 52

AdvertiseMint

JANUARY 20, 2024

Strategic Vision Beyond marketing tactics, consultants must view initiatives through an ROI lens. Communication Skills Let’s not overlook “soft skills” either. How often do they communicate updates? Look closely at the ROI – that expected business growth tied to bottom-line profit gains. Let’s explore key metrics.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Ad Monsters

MAY 25, 2023

Ensuring transparency is important because it promotes better communication and helps build strong working relationships between publishers and advertisers. By enhancing SPO efforts, buyers and sellers can optimize their supply chain, reduce costs, and improve their ROI. draft, Ads.txt 1.1,

Ad Inventory 98

Ad Inventory Ad Tech Ad Exchange ROI 98

InMobi

DECEMBER 14, 2022

With 'out-of-the-box' campaigns that impressed smartphone users and the esteemed jury, InMobi secured seven wins at the Mob-Ex Awards 2022, held in Singapore. The 8th edition of the IMA celebrated contributors who have achieved extraordinary success via unique, ROI-driven marketing practices. Know more here.

Ad Tech 52

Ad Tech Brand Awareness Communications AutoMobile 52

Monetize More

NOVEMBER 1, 2022

Rate: How much will the advertiser pay per impression or click? For example, if there’s a technical error on the publisher’s end that results in fewer impressions than initially agreed upon, the advertiser may be entitled to a refund or other compensation. Stay in communication with the advertiser throughout the campaign.

Impressions 52

Impressions Ad Space Advertising ROI 52

Monetize More

OCTOBER 13, 2022

With Dynamic Floors, we are able to communicate price floors to all connected marketplaces as part of the bid request. Dynamic price floors allow the seller to adjust prices based on how each impression performs, ensuring ads with a high rate of conversion get shown more often and those that don’t get shown as often.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

RevX

MAY 5, 2022

Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. A transparent marketplace expands insights and allows more tangible ROI measurement. What’s holding advertisers back? Inventory Quality. Data Privacy.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Martech

NOVEMBER 18, 2022

However, you may not see the ROI you want from those efforts. Instead, they should focus on communicating those intentions clearly and concisely. Once you’ve uncovered a brand innovation, it needs to be communicated in a way that your customers understand. Marketing must lead and not just impress internal stakeholders.

Communications 107

Communications Real Estate AutoMobile Audience 107

AdvertiseMint

DECEMBER 6, 2023

’ It’s time to prompt action with: Free trials to showcase the user experience firsthand Webinars/sales calls to address concerns Client testimonials to showcase ROI The key is overcoming objections and conveying true value. Convey detailed ROI, case studies, and demos. Establish your authority and ability to deliver value.

Marketing 52

Marketing A/B Testing ROI Conversion Rate 52

InMobi

APRIL 18, 2023

Here are some key takeaways from the event: Advertising’s Impact 1 million impressions = 1 metric ton of CO2e Also equals the emissions from 1 roundtrip flight from Boston to London per passenger. The more sustainable campaigns with fewer programmatic partners yielded increased ROI. Also equals fully charging 121,643 smartphones.

Media 52

Media Non-Profit Ad Tech ROI 52

Smart-Hub

OCTOBER 15, 2023

Get a Consultation For Free Contact us High ROI Creating a new product or solution is always risky, but a ready-made white label solution guarantees high ROI. For instance, ExplorAds achieved 487% ROI and doubled their revenue 4 months after deploying SmartHub. Besides, assess their flexibility and communication skills.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. One study found that by removing impressions that receive less than 0.5 tons of carbon.

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

MNTN

JANUARY 13, 2023

Pay-per-impression (PPM). Like any marketing strategy, performance marketing provides the greatest ROI (return on investment) when you spend time planning your campaign, determining your KPIs (key performance indicators), and tweaking your campaign as you begin to see results. Return on Investment (ROI). Pay-per-lead (PPL).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Automatad Inc.

DECEMBER 1, 2023

This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. Viewers can skip them, but if they are engaging and relevant, they can still leave a lasting impression. They effectively capture viewers’ attention and leave a lasting impression.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Lemonads

SEPTEMBER 29, 2020

The principle of their work is pretty simple: you set ROI, EPC, or CR benchmark for your traffic performance and conditions within which they must be achieved. And this, in turn, significantly improves the communication process with your team, management, and clients. The reports are easily customized to your needs and desires.

Affiliates 52

Affiliates A/B Testing Conversion Cookies 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. One study found that by removing impressions that receive less than 0.5 tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. One study found that by removing impressions that receive less than 0.5 tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. One study found that by removing impressions that receive less than 0.5 tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. One study found that by removing impressions that receive less than 0.5 tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

VideoWeek

APRIL 26, 2024

The study also showed that TV has an average full profit ROI of £5.61 By comparison, online video (predominantly YouTube) has an average full profit ROI of £3.86 The integration brings Onetag DealCurate into Multilocal’s offering, using impression-level traffic shaping to eliminate low-quality media in the programmatic supply chain.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Basis

OCTOBER 9, 2023

72% of consumers expect businesses they buy from to recognize them as individuals, and 78% are more likely to repurchase having received tailored communications. From there, you can glean what’s working and what’s not, and then either quickly optimize (or remove) ads that aren’t meeting your ROI goals.

Marketing 66

Marketing Rich Media Audience Education 66

Martech

DECEMBER 16, 2022

Dig deeper: Getting back to basics: Marketing ROI. If there’s one way to not impress the executive team, it’s presenting data and displaying charts and graphics with little to no context. Be sure to communicate with your team beforehand to gain alignment and ensure there are no gaps in your story. Tell a story. Get MarTech!

Impressions 86

Impressions Marketing Shipping Audience 86

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. Budget: How much it will cost versus the ROI you’ll be able to extract. The post How to Build a MarTech Stack to Maximize Your Business’ ROI appeared first on Single Grain.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. This group offers one of the most important aspects of industry events — power networking.

Marketing 80

Marketing Public Relations Healthcare Media 80