Martech

JANUARY 29, 2024

I recommend teams segment their content based on the types of groups they want to communicate with rather than throwing all of them into a lead bucket and filtering based on firmographic data. Creating content and communication plans that leverage this data can attract your audience and engage them meaningfully.

Communications 114

Communications Audience Marketing Impressions 114

MNTN

SEPTEMBER 15, 2023

And when it comes to CTV platforms, the big champion is Roku — maintaining their dominance with almost 40% of CTV ad impressions in Q1 2023. Meanwhile, cable is losing its grip on the world of TV ad impressions. Set-top boxes (STBs) dropped from a 19.03% share of impressions in Q2 2022 to a measly 12.9%

Advertising 98

Advertising Impressions Food Communications 98

Martech Series

JANUARY 27, 2023

billion consumer impressions (emails sent), encompassing 8.6 Generative AI Company Analyzes 21.6 Generative AI Company Analyzes 21.6 The Persado Content Intelligence team analyzed 21.6 billion permutations, between Jan 1-Dec 15, 2022. Messages spanned industries, with the largest concentration in retail.

Machine Learning 110

Machine Learning Impressions Retail Communications 110

VideoWeek

OCTOBER 25, 2023

But with hundreds of standalone apps available, this mindset risks leaving millions of impressions on the table. In this video interview, Agahi explains the need to communicate this opportunity to brands and agencies, the cost incentives of CTV, and the creative capabilities available. Filmed at TV Rise 2023 in Florence.

Ad Tech 59

Ad Tech Impressions Advertising Communications 59

Martech Series

JUNE 7, 2022

Zoom Video Communications , Inc. Tomb will help shape Zoom’s next chapter as the company continues transforming into a multi-product platform that enables communication, hybrid work, and an expanding number of business workflows. announced that Greg Tomb will join the company as President effective June 7, 2022.

Communications 96

Communications Impressions MarTech Marketing 96

Martech Series

OCTOBER 4, 2022

Pure IP, a global provider of enterprise voice communications, picked up two honours at the Comms Council Awards 2022 – a win for Best Multi-National Solution and Highly Commended for the Best Internet Telephony Service Provider (ITSP) Large Enterprise Award. ” Said Gary Forrest, CEO of Pure IP.

Communications 87

Communications MarTech Impressions Marketing 87

Martech

JULY 13, 2022

It found six things that drove satisfaction: first impression, ease of use, reward, personalization, communication and community. First impression and ease of use were the highest ranked of those attributes, with 83% saying they were important. Failure to communicate. The survey asked some 13,500 U.S.

Communications 83

Communications Impressions Retail MarTech 83

Martech

NOVEMBER 22, 2021

Every brand should therefore leverage email signature solutions to increase the effectiveness of their business communication. Email, as a one-to-one communication channel, remains popular with individuals, brands and employees simply because: It works and is still highly relevant! Make the first good and professional impression.

Banner 127

Banner Communications Impressions Marketing 127

Martech Series

AUGUST 3, 2022

Messagepoint announced it has been named a Leader in the 2022 Aspire Leaderboard for customer communications management (CCM) and customer experience management (CXM) for the fifth consecutive year. The solution empowers business users with a no-code approach to managing content, targeting rules, workflow and communications.

Communications 76

Communications MarTech Impressions Marketing 76

Ad Rants

OCTOBER 11, 2022

Look closely at the case studies a marketing agency provides on its website to get the best impression of how reliable they are. If you have a general passion for communication, it will be helpful to keep an agency that is open to using your preferred channels of communication. Study them Online. Get along with their team.

Agency 196

Agency Marketing Communications Impressions 196

Martech Series

OCTOBER 4, 2022

I am thrilled to be appointed Board Chair, and I look forward to helping accelerate LoopMe’s impressive global growth trajectory.”. I am thrilled to be appointed Board Chair, and I look forward to helping accelerate LoopMe’s impressive global growth trajectory.”. Marketing Technology News: Finding the Communication Sweet Spot.

Machine Learning 89

Machine Learning Impressions Banner MarTech 89

Digiday

MAY 16, 2023

Laura Goldstone, senior director, communications and branding strategy, AdDaptive Intelligence Despite the hard work brands put into running ad campaigns, too many post-campaign reports simply offer basic, standalone metrics such as impressions and clicks-in-aggregate.

Audience 68

Audience Impressions Communications Conversion 68

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Martech Series

JANUARY 9, 2023

FINN Partners announced that it has promoted Celia Jones, JD, to Global Chief Marketing Officer, from her previous role as Global Director of Marketing Communications. Jones joined FINN Partners in 2021 as the agency’s first Global Director of Marketing Communications.

Marketing 92

Marketing Public Relations Communications Agency 92

Martech

APRIL 29, 2022

So brands should be sensitive not only to the value that campaigns drive, but also the overall impression of the marketing experience on consumers. Consumers want to be reassured that brands know how to communicate. I don’t think this is a major revelation, but your customers realize that they are being marketed to. Chris Wood, Editor.

Marketing 95

Marketing Impressions MarTech Communications 95

Basis

JANUARY 24, 2023

Next, the assurance part (and this is where that glorious “guaranteed” word comes in): in programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front. PMPs are great for securing prime inventory at pre-negotiated rates, but they don’t ensure a certain number of impressions.

Impressions 77

Impressions CPM Data Management Platform Communications 77

InMobi

JANUARY 28, 2013

and my thoughts were quashed when I chanced upon "The only thing that we can be sure of the future is that it will be absolutely fantastic" The year 2012 saw a phenomenal rise in the tablet impressions across the world and it was the same for us on the InMobi network.

Impressions 40

Impressions Electronics Shipping Manufacturing 40

Martech Series

JULY 15, 2022

It enhances and improves organizations’ daily communications – such as customer services, recruitment or sales – with its user-friendly platform. StoryFile is the inventor of the AI-powered conversational video platform Conversa.

Non-Profit 109

Non-Profit Education Conversion Communications 109

Martech Series

JULY 13, 2022

Madeline impressed us as soon as she started working at Viamedia and has grown into a trusted leader, insightful manager, and proven sales and business executive. Kissel was named to Cablefax’s “Overachievers Under 30” in 2015 and has a BA in Integrated Strategic Communications from the University of Kentucky.

Affiliates 84

Affiliates Communications MarTech Impressions 84

Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. 10,000 impressions across 15 publishers). The addition of new objects in Open RTB 2.x

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Martech

DECEMBER 6, 2023

Defining and communicating your needs is crucial when preparing for vendor negotiations. Negotiating with vendors, whether it’s Salesforce, Oracle or your IT department, involves willpower, communication, trust (or lack thereof), compromise and, most importantly, emotional intelligence (EQ).

MarTech 105

MarTech Communications Impressions Conversion 105

Martech Series

JUNE 29, 2022

Jamyr, a company that offers video communication technology for recruiting and onboarding, announced today it raised $200,000 from the TinySeed accelerator program. Jamyr offers an on-demand video editing and delivery platform that helps recruiters communicate with candidates or new hires.

Communications 85

Communications Impressions MarTech Conversion 85

Martech Series

MARCH 6, 2023

I’m incredibly excited to work with the Semrush team as the company continues to expand their customer base and impressive suite of products,” said Baird. Prior to Microsoft he spent 10 years at Nuance Communications and 12 years at Progress Software. Baird also currently serves on the board of SeatGeek.

Finance 86

Finance Communications Impressions MarTech 86

Martech

DECEMBER 17, 2021

Although pricing sounds like a more sales-driven strategy, it can also be part of that blend of positive impressions that marketers communicate to their customers. I was interviewing an expert in dynamic pricing when I first learned about this. It’s new, it’s improved, it’s $3.99.

Shipping 114

Shipping Entertainment Impressions Communications 114

Martech

FEBRUARY 14, 2024

Creating a sonic experience for customers lets brands enhance all of their communications with more precision, subtlety, and consistency while strategically addressing particular communication angles,” said Michael Boumendil, President and Chief Creative Officer for Sixième Son. “It

Communications 111

Communications MarTech Impressions Video Ads 111

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. 2: Grab attention with subject lines Your subject line is your first impression, so make it count. At the same time, repetitive tasks can take 10 or more hours per week. Get MarTech!

Marketing 127

Marketing Communications MarTech Audience 127

Martech Series

OCTOBER 11, 2022

Element451 will use this latest round of funding to further innovate in the areas of behavioral marketing, one-to-one student-centered communication, and to strengthen its full journey engagement platform for partner schools. Brewton-Parker College saw a 35 percent increase in enrollment since implementing the Element451 platform.

Communications 70

Communications Education Impressions MarTech 70

Martech Series

JANUARY 12, 2023

“Innovation is at the core of our vision and mission at PRophet, as we strive to empower modern communicators with AI-driven cloud solutions that make them more predictive, productive and performative,” said Aaron Kwittken , founder and CEO of PRophet. Marketing Technology News: 2023 … Will It Really Be Any Different?

Public Relations 82

Public Relations Marketing Communications Impressions 82

Ad Rants

SEPTEMBER 18, 2023

In today's digital era, the power of social media has reshaped the landscape of communication, business, and networking. Understanding Your Audience: The First Step To Effective Communication One of the fundamental steps towards effective communication is understanding your audience. Were your engagement rates high?

Communications 205

Communications Media Audience Impressions 205

Martech Series

FEBRUARY 1, 2023

Eyal has an impressive background in building and scaling products and technologies and brings a wealth of experience to Kaltura’s board. Eyal is the Chief Product Officer at Twilio, leading product and engineering for the Communication platform and Segment‘s CDP. Before joining Twilio, Eyal spent 14 years at Google.

MarTech 88

MarTech Impressions Communications Marketing 88

Martech Series

JANUARY 12, 2023

Kelley brings a wealth of marketing experience and know-how to FLYR, including an impressive track record leading high-performance teams in rapidly growing organizations,” said Mans. Marketing Technology News: VideoAmp and Warner Bros. Discovery Announce Audience Measurement Agreement.

Marketing 81

Marketing Impressions Communications MarTech 81

Basis

SEPTEMBER 26, 2023

Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front. PMPs are great for securing prime inventory at pre-negotiated rates, but they don’t ensure a certain number of impressions.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Martech

OCTOBER 11, 2023

Content and branding focused on communicating or enhancing brand pillars, for example; innovation, inclusion, efficiency, reliability, etc. In the digital past, you had, on average, eight seconds to make an impression. Featuring products through HD images, video and content on successful implementation, customer testimonials, etc.,

Media 124

Media Pharmaceuticals Audience Impressions 124

Fuel Lines

APRIL 30, 2020

Switch off all communication devices, alerts, and notifications. It significantly improved the quality of communication for this introductory meeting. The impressions I had prior to and after the call were remarkably different. Use noise-canceling headphones. I’m actually wearing them as I write this article.

Agency 270

Agency Communications Media Impressions 270

Digiday

MAY 1, 2023

Conflicting communications From here, leading SSPs, including Index Exchange, Magnite, and PubMatic, began outreach to their publisher partners to communicate this change. Subscribe To Read Effectively, this communication stated that APS wants SSPs, or “TAM buyers” as Amazon terms them, to pay the 2.5%

Ad Tech 70

Ad Tech CPM Communications Impressions 70

Ad Monsters

MAY 16, 2022

If the impression is unfilled at the top priority, the same network would be called again to run an auction for the second, third, fourth, and so on until it is filled. These networks have no way of communicating their true price in the auction, and because of this setup, the waterfall creates a tremendous amount of duplicative bid requests.

Impressions 83

Impressions Demand Side Platform Ad Server Header Bidding 83

Martech Series

NOVEMBER 22, 2022

The business started with a small yet valuable idea to create an ecosystem of communication in the military. GEORA is a helpful solution for community businesses. The company aims to increase retention and feedback from information shared at the physical location. Retailers also love the concept of beacon technology.

Marketing 90

Marketing Affiliates MarTech Impressions 90