Single Grain

APRIL 8, 2020

.” As the length of the video goes up, the watch time drops : So instead of creating long videos in hopes to get the biggest bang for your buck, create succinct videos that get to the point and communicate your message quickly. 6 – Create Special Retargeting videos. And as I mentioned earlier, keep the captions simple, too.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

Single Grain

DECEMBER 8, 2023

With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. Sources: LinkedIn , Google , Facebook CPC , Facebook CPM The table above shows the average Cost per Click (CPC) and average cost per 1,000 impressions, known as the Cost Per Mille (CPM).

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. The primary advantage of programmatic advertising is efficiency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JULY 17, 2023

Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. Real-Time Bidding (RTB) The process in which ad impressions are bought and sold in real-time auctions is known as real-time bidding.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

APRIL 24, 2023

The campaign was a remarkable success, exploding brand awareness and driving an impressive ROI for the airline company. billion monthly impressions earned from its partners’ lock screen programs to identify positive industry trends, which showed that lock-screen campaigns have: An average CTR of 0.28% (much higher than the.04%

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

Lemonads

SEPTEMBER 10, 2020

Their reps are especially communicative and easy to work with and are proactive at suggesting optimizations. Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit. Retargeting users. Their ads blend seamlessly into all native environments. Anti-fraud systems.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

JUNE 30, 2022

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. It offers robust and specific targeting that translates to fewer wasted clicks and impressions. In programmatic advertising, each ad impression is tracked and reported in real time.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

JUNE 1, 2023

With its unique targeting capabilities, a robust selection of ad formats, and impressive conversion rates, advertising on this professional-focused platform offers a wealth of opportunities for businesses to achieve their digital marketing objectives.

Conversion Rate 52

Conversion Rate Retargeting Conversion Audience 52

Single Grain

APRIL 24, 2023

Thanks to their improved advertising efforts, Axure generated 1,113 leads from branded search alone and increased branded search impressions by 5,400%. The Challenge: Create Engaging Content for His Audience Tate knows how young people communicate, and bland legal web copy from landing pages doesn’t draw them in.

CPL 52

CPL Conversion Rate Food Conversion 52

Ad Wisey

MAY 13, 2022

Access to a complete ROI analysis based on platform leads to distribute your adverts on social media sites. Snapchat ad types allow you to showcase your items utilizing immersive, full-screen mobile advertising to make a lasting impression. Retargeting. Why HubSpot? Automated synchronization. Advanced reports. User analysis.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Single Grain

MARCH 16, 2020

These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business. Retargeting 101: Why It’s Essential for Any Marketing Funnel. Book My Free Marketing Consultation .

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

JUNE 5, 2023

You can also run your advertisements using the CPM (cost per thousand impressions) model. 2) Create Enticing Ad Copy Ad copy is the key content that excites and convinces potential buyers to increase your website traffic, conversions, profitability, and ROI. This is a highly effective way to improve your ROI.

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89

Single Grain

FEBRUARY 24, 2023

Their SEO and SEM professionals can elevate your online revenue by cutting down your ads spending and increasing your ROI. They focus on minimizing cost per lead and cost per order to deliver the highest ROI on your B2B marketing campaigns. million impressions , 15.8 million impressions , 3.5 Why Choose Single Grain?

Agency 59

Agency Marketing SEO Conversion Rate 59

Single Grain

MAY 9, 2023

But this isn’t the only platform experiencing significant growth in this area: YouTube viewers watch an impressive amount of video content with 29% of YouTube’s users over 45. Video advertising comes with other benefits that can affect your ROI. of TikTok users are Gen Zers (18-24 year-olds). To date, the ad has 96K views.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Single Grain

JULY 6, 2023

Key Messages : The main points that the promotional campaign seeks to communicate to the target audience. ” The Opening Day spot earned over one million impressions within the first two weeks of airing. Their ROI was, as they stated, “subpar at best.” They sent these messages to largely inactive customers.

Public Relations 52

Public Relations Audience Media Non-Profit 52

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

JULY 26, 2023

The benefits of online advertising are many, and has evolved into an essential tool for companies to communicate with the customers they seek. It’s about using digital channels like websites, social media platforms, search engines and email for marketing communication. That’s online advertising doing its work.

Advertising 52

Advertising Click Through Rate Retargeting SEO 52

Single Grain

AUGUST 7, 2019

And even worse: nobody is purchasing — which means you’re wasting precious revenue on marketing strategies with low ROI. Today’s businesses have to break through an impressive amount of noise in order to capture a prospective buyer’s attention. How does the buyer prefer to communicate? How tech savvy is the buyer?

Banner 111

Banner Marketing Audience Communications 111

Single Grain

AUGUST 24, 2022

ROI reporting and analysis. Continuous optimization and monitoring help advertisers gain an impressive return on their social media marketing spend. 5) Retargeting. 97% of people who visit your site for the first time leave without buying anything unless you bring them back via a retargeting campaign. 4) Lead Generation.

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JANUARY 15, 2020

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Not only would 70% of people rather learn about products through content, but content marketing delivers a higher ROI than paid ads. Here are some tips to help generate leads via content marketing at a better ROI. Learn more. ). Learn more.).

Media 132

Media Marketing SEO ROI 132

Single Grain

APRIL 20, 2022

A dedicated Twitter marketing agency can: Improve social media ROI: Because your marketing agency is full of experts in building powerful Twitter campaigns, they can give you access to methodologies and techniques you might not know about yourself. 3) FireBelly. Specializes In : Social media marketing, influencer marketing.

Agency 52

Agency Marketing Audience Media 52

Single Grain

NOVEMBER 8, 2019

Engage – Here, you take that initial opt-in and build the relationship through some value-building action (email nurturing, retargeting, etc). Find one thing you want to communicate, and build your page around that message. All You Need to Know About the ROI of Influencer Marketing [infographic]. Get A Free Consultation.

Marketing 112

Marketing Conversion Audience Media 112