Communications Data Management Platform Impressions ROI 
Martech Series
AUGUST 25, 2022
Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.
Martech
MARCH 15, 2022
Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. This ultimately yields higher CPMs.
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Martech
JANUARY 3, 2023
How using a CDP can help CPGs harness the value of first-party data. How to ensure first-party data drives ongoing ROI for CPGs. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Unfortunately, there is no third-party data panacea. CPGs and third-party audiences.
Basis
APRIL 11, 2023
Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. One study found that by removing impressions that receive less than 0.5 tons of carbon.
SODP
JUNE 27, 2023
SSP Validates Bid and Serves Ad Once the DSP wins the auction, it communicates with the publisher’s SSP to confirm the placement and deliver the ad. Key metrics such as impressions, clicks, conversions and return on investment (ROI) serve as vital indicators for assessing campaign success.
Smart-Hub
OCTOBER 15, 2023
The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, ExplorAds achieved 487% ROI and doubled their revenue 4 months after deploying SmartHub.
Basis
APRIL 11, 2023
Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. One study found that by removing impressions that receive less than 0.5 tons of carbon.
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