Media Buy Case Study: How to be profitable with a $250 budget on any product.
Lemonads
JUNE 15, 2020
To do this we set up objective criteria (average CPL offered, type of game, etc.) and more subjective impressions: type of landing page we are used to see in our navigation, typology of widely distributed games, etc. In addition to these differences in spending, there were also differences in ROI.
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