Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 64

Audience Entertainment Media Brand Awareness 64

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Making video ads actionable. Developing dynamic creative to fine-tune targeting.

Audience 57

Audience Marketing Video Ads Entertainment 57

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. The campaign with Corkcicle proves the potential for enhanced ROI and brand awareness when you bring this authentic and successful content to the open web and connected TV.

Brand Awareness 127

Brand Awareness ROI Entertainment Ad Tech 127

Monetize More

JANUARY 26, 2023

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

PubMatic

JANUARY 15, 2024

The most captive mobile audiences come from mobile-first countries, such as Singapore, South Korea and Japan, where people spend roughly 5 hours daily on mobile apps. Within the mobile environment, gaming has arisen as a new form of mass entertainment among generations both young and old.

Audience 84

Audience Brand Awareness Fashion Entertainment 84

Digital Turbine

MAY 15, 2023

Jumpstart your week here: The streaming industry has transformed the way we live, offering audiences more entertainment options than ever. As the industry becomes more crowded, it’s natural for brands to fight harder to stay relevant. In our BRAG Brand Insights , we discussed how HBO Max and discovery+ are very different brands.

Entertainment 52

Entertainment Brand Awareness Audience 52

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. Strategic ad placement: Position your ads in locations where your target audience frequents.

Ad Targeting 115

Ad Targeting Demand Side Platform Impressions Audience 115

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Viewability 87

Viewability Audience Entertainment GDPR 87

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October. This year, U.S.

Video Ads 56

Video Ads Brand Awareness Audience Entertainment 56

Martech Series

OCTOBER 7, 2022

Other benefits delivered to StackAdapt clients from its Vistar partnership include: Increased brand awareness and user reach with a new format. Marketing Technology News: Gigster Hosts “Web3 in Entertainment: Adopt or Die Out” Live Stream, Expert…. Private marketplace capabilities with priority access to high-demand inventory.

Media 92

Media Advertising Brand Awareness Entertainment 92

Digiday

SEPTEMBER 19, 2022

Axe body spray is dedicating more ad dollars to esports, gaming and entertainment-based marketing channels to attract a bigger share of Gen Z shoppers. Earlier this year, Digiday reported that esports brand partnerships are on the upswing with brands like Garnier Fructis and Honda making investments as the channel gains traction.

Entertainment 62

Entertainment Marketing Brand Awareness Audience 62

MNTN

OCTOBER 19, 2023

And with multiple Hollywood strikes stalling the entertainment world this year, FAST channels were gaining the recognition they deserve as viewers expanded their search for content to watch. Over the past year, AVOD and Free Ad-Supported TV (FAST) growth has been an unavoidable topic. So what does this mean for advertisers?

Advertising 98

Advertising Retail Brand Awareness Entertainment 98

Digiday

JANUARY 29, 2023

The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If We’re looking to prove to brands that building brand awareness impacts all aspects of the lower funnel — it changes consideration, and it changes purchase intent,” said Martino. “We’re

Video Ads 66

Video Ads Media Advertising Brand Awareness 66

AdvertiseMint

NOVEMBER 15, 2023

This enables a level of brand suitability that ensures advertisers’ messages are showcased alongside relevant content and within a context that resonates with their target audience. It ensures that brand ads are part of the trending content narrative that users are already hooked on.

Entertainment 52

Entertainment Audience Brand Awareness Fashion 52

MNTN

MARCH 21, 2024

Benefits of Geotargeting for Marketers Geotargeting offers several benefits for marketers looking to reach a location-specific audience; Most notably, geotargeting is flexible. You can tailor your campaigns to target audiences in wide or narrow geographic areas. Lastly, geotargeting makes advertising easier on your wallet.

Audience 52

Audience Brand Awareness Food Entertainment 52

Digiday

DECEMBER 15, 2022

But the amount of time Gen Z consumers spend on TikTok has increased over the last few years, so the brand has decided to switch up its marketing efforts, ad spend and content strategy to produce its own long-form and short-form creative videos for TikTok.

Brand Awareness 70

Brand Awareness Food Audience Education 70

Martech

DECEMBER 13, 2023

You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get $5.78 They’ll be able to refine their output to even more closely align with your goals and become more effective at reaching your audience. Start by clearly defining: Who your target audience is.

Communications 76

Communications Shipping MarTech Brand Awareness 76

Digiday

NOVEMBER 27, 2022

. “We know more of our target consumers [Gen Z and millennial parents] are using TikTok, and we want to continue building our presence there,” said Chen, who added that the brand wanted to lean into the platform and focus on TikTok content as the app is continuing to grow in popularity.

Brand Awareness 64

Brand Awareness Food Entertainment Audience 64

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. Target audience by location. are 50 and up.

Marketing 110

Marketing Audience Media Brand Awareness 110

Unruly

APRIL 12, 2022

Brands that want their advertisements as close to the entertainment as possible have long been able to do so – thus maximizing brand awareness and their media investment. But the closer you are to the entertainment, the greater the odds are that your brand’s message will resonate.

Ad Server 52

Ad Server Entertainment Brand Awareness Audience 52

InMobi

APRIL 7, 2022

This category of the audience is frequent shoppers, predominantly Gen Z, and love using social networking, music, and gaming apps. While 65% of sports enthusiasts are male, 35% are female audiences. InMobi's Audience Intelligence Platform recorded a quantitative surge in mobile consumption in the second phase of IPL, 2021.

Real Estate 52

Real Estate Entertainment Food ROI 52

Basis

JUNE 21, 2023

On TikTok specifically, more than half of users say they feel closer to brands that publish unfiltered, human content on the platform. As TikTok itself puts it , “Creative that blends seamlessly into the platform's culture of authenticity and community-driven entertainment consistently outperforms repurposed or adaptive ads.”

Marketing 52

Marketing Entertainment Brand Awareness Audience 52

Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.

Advertising 52

Advertising Brand Awareness Audience Banner 52

AdvertiseMint

SEPTEMBER 25, 2023

TikTok is a powerhouse for businesses looking to connect with their audience in a fun and engaging way. Whether you’re a seasoned marketer or a beginner, understanding TikTok marketing can be a game-changer for your brand. That’s a massive audience waiting to discover what you offer. Branded hashtag challenges.

Marketing 52

Marketing Audience Pop-Up Entertainment 52

Digiday

MAY 2, 2023

As new platforms and AI technologies emerge, and younger audiences such as Gen Z dominate digital ecosystems, an increasing number of brands are investing in content creation efforts that personalize experiences and reflect diversity, equity and inclusion values. See the complete list of finalists below.

Marketing 69

Marketing Entertainment Audience Agency 69

Digital Remedy

JUNE 27, 2023

By utilizing this valuable data, you can pinpoint where to retarget audiences to re-engage them through video and display formats, delivering brand messaging in the right place, at the right time, and in the right mindset. Cut through the noise and leverage high-engagement creatives to be seen by the right audience at the right time.

Brand Awareness 52

Brand Awareness Machine Learning Retargeting Audience 52

Clearcode

MARCH 2, 2023

Advertisers have been seeking new and innovative ways to reach their target audiences without disrupting the user experience, and in-game advertising is proving to be a successful channel. Build brand awareness — using different mediums means getting a brand message in front of audiences across various channels.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

InMobi

JUNE 9, 2020

As a result, advertisers across verticals are pivoting brand awareness messaging to match consumer sentiments. Now more than ever, the success of a digital campaign depends on addressing the most relevant audiences and driving the most relevant KPIs.

Food 52

Food Entertainment Brand Awareness Conversion 52

Digiday

JULY 8, 2022

According to Chadha, “With the emergence of smart speakers, audiences can now have a two-way dialogue with their favorite brands. And for brands, this innovation opens up new opportunities to connect with audiences using the power of sound.” . These positive feelings translated to a lift in brand perception.

Entertainment 65

Entertainment Pop-Up Audience Brand Awareness 65

Basis

JUNE 14, 2022

We’ve already covered one characteristic that’s important to blending in—authenticity—but there are others to be aware of. TikTok is an entertainment platform, after all! Again: this is an entertainment platform! Silliness is a big one (did we mention the twerking ducks? PandaExpress @funnyasiandude ? Don’t : Lead with Sales.

Marketing 65

Marketing Entertainment Brand Awareness Audience 65

AdvertiseMint

SEPTEMBER 27, 2023

Users can chat privately, and there’s a “Discover” section for news and entertainment. It’s a place to have fun, be creative, and connect with a global audience. Audience: Snapchat was initially popular among younger users for its privacy features, but it now has a broad user base. What Is TikTok?

Audience 52

Audience Communications Entertainment Media 52

Basis

MAY 24, 2022

TikTok Launches Audience Insights Platform [:02]. Although today’s iteration of TikTok’s audience insights platform doesn’t provide anything super granular, it’s worth bookmarking, as the tool is likely to continue to develop over time. LinkedIn Launches Insights for International Markets [:05].

Brand Awareness 52

Brand Awareness Entertainment Audience Retail 52

AdvertiseMint

SEPTEMBER 26, 2023

This multi-channel harmony resonates with audiences. Do you aim to raise brand awareness? Identify Target Audiences Get specific on who you need to reach. Map the Customer Journey Chart how target audiences engage now. These data may include sales, web traffic, social engagement, and brand awareness surveys.

Communications 52

Communications Marketing Pop-Up ROI 52

Digiday

SEPTEMBER 22, 2022

“Timing worked out perfectly to partner and create something fans of both brands would enjoy in anticipation of Halloween,” he said. The companies aim to use this campaign for brand awareness of the pumpkin beer and increase engagement with Chucky on SYFY and USA Network. The exact cost of this stunt was unclear.

Impressions 64

Impressions Brand Awareness Entertainment Retail 64

Digiday

JUNE 13, 2022

Complex Networks’ ComplexLand was born out of necessity to replace some of the revenue lost when the pandemic shut down the publisher’s largest shopping and entertainment event of the year: ComplexCon. The third iteration of the metaverse event, called ComplexLand 3.0,

Advertising 63

Advertising Brand Awareness Entertainment Audience 63

AdvertiseMint

AUGUST 13, 2023

With its predominantly young user base, it’s become a hub for creative expression and entertainment. Target audience and reach TikTok skews towards a younger demographic. This makes the platform ideal if your target audience includes Gen Z and millennials. Target audience and reach on Facebook.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Digiday

SEPTEMBER 8, 2022

Direct-to-consumer meat brand ButcherBox is looking to reach new audiences, especially parents, with a short form video series featuring social media influencers who are also parents. According to Crowe, the effort launched as a campaign for ButcherBox’s organic social channels to drive brand awareness.

Food 65

Food Affiliates Brand Awareness Entertainment 65